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Online Metrics: What, How and Who Should Care ........NicoleStill
Online Metrics: What, How and Who Should Care ........NicoleStill
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Online Metrics: What, How and Who Should Care ........NicoleStill

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Online Metrics: What, How and Who Should Care ...

Online Metrics: What, How and Who Should Care ...

Published in: Business, News & Politics
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  • This is a brand perspective ie companies like Unilever and J&J.
  • Transcript

    • 1. Metrics that matter most (in order of importance) 1. Sales 2. Reach and frequency 3. Brand health measures 4. Media cost efficiency 5. Engagement* * Definition varies by campaign, objectives and creative
    • 2.  

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