MattMacfarlane&PeterVogel&LaurelPapworth

Ad:tech Sydney Monetising Social Networks Wednesday March 11 3:45pm - 4:35pm

Monetization and Revenue in Social Media Slides available: http://slideshare.net/SilkCharm http://laurelpapworth.com

http://laurelpapworth.com

Community to Host
Member pays Community Host
Donations
Pay As You Go vs Joining Fee
Freemium & Subscription Tiers
Expansions and Upgrades
Collectibles & “pixel” products/virtual goods
SMS
Online Events
Virtual Real Estate

Commercial Clients to Host
Business pays Community Host
Online Events
Real Events
Trial Affiliates
Sponsorship
Advertising ( clip to member )
Market Intelligence/Focus Groups

Consumer to Consumer
Consumer to Consumer, clip to Community Host
User generated content sales – pixel
Real social economy – project management
Auctions and Member Trading – eBay
Virtual Items – trading of collectibles

Consumer with Commercial
Consumer to Consumer with Commercial Service
API Sales on remote sites
3 rd Party real life merchandising – t-shirts, books
3 rd party Virtual Goods
3 rd party Events – travel tickets C2C

Peter Vogel – slides Memolink

Integrated Sponsorship

MattMacfarlane&PeterVogel&LaurelPapworth

by adtech on Mar 28, 2009

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MattMacfarlane&PeterVogel&LaurelPapworth Presentation Transcript