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JyeSmith

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Transcript

  • 1. Hi. a/s/l?
  • 2. i’m jye. m/switched on media
  • 3. the relevance of twitter Which part of the industry do you work in: a)      Agency b)      Technology vendor c)       Private brand d)      Government e) publisher
  • 4. wtf? srsly.
  • 5. 140 characters to tell a story
    • and share someone else’s (RT)
  • 6. collective insight
    • let your network (underlings) find the good
    • stuff and have greater choice
  • 7. sent over 1,300,000,000 tweets
  • 8. sent over 1,300,000,106 tweets
  • 9. maintained its phenomenal yearly growth rate, increasing year-on-year in web visits by 517.9% (Hitwise)
  • 10. why.
  • 11. new technologies meant new innovations and new ways to connect people
  • 12. speed.
  • 13. growth.
  • 14. reach.
  • 15. network.
  • 16. twitter brings people together
    • work/play: dream, scream, wish, love, rant
    • (tell a story)
  • 17. #mumbai
  • 18. #twestival
  • 19. #nocleanfeed
  • 20. #stub
  • 21. tell your story . (there’s been 12,000 told since slide 1)
  • 22. discuss. Gavin Heaton Author, servantofchaos.com Laurel Papworth CEO, Twitter Agency Mike Hickinbotham Senior Advisor, Social Meida, Telstra/Bigpond Jye Smith Social Media Strategist, Switched On Media Question? #adsyd3 @servantofchaos @SilkCharm @M_Hickinbotham @jyesmith