JyeSmith

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JyeSmith

  1. 1. Hi. a/s/l?
  2. 2. i’m jye. m/switched on media
  3. 3. the relevance of twitter Which part of the industry do you work in: a)      Agency b)      Technology vendor c)       Private brand d)      Government e) publisher
  4. 4. wtf? srsly.
  5. 5. 140 characters to tell a story <ul><li>and share someone else’s (RT) </li></ul>
  6. 6. collective insight <ul><li>let your network (underlings) find the good </li></ul><ul><li>stuff and have greater choice </li></ul>
  7. 7. sent over 1,300,000,000 tweets
  8. 8. sent over 1,300,000,106 tweets
  9. 9. maintained its phenomenal yearly growth rate, increasing year-on-year in web visits by 517.9% (Hitwise)
  10. 10. why.
  11. 11. new technologies meant new innovations and new ways to connect people
  12. 12. speed.
  13. 13. growth.
  14. 14. reach.
  15. 15. network.
  16. 16. twitter brings people together <ul><li>work/play: dream, scream, wish, love, rant </li></ul><ul><li>(tell a story) </li></ul>
  17. 17. #mumbai
  18. 18. #twestival
  19. 19. #nocleanfeed
  20. 20. #stub
  21. 21. tell your story . (there’s been 12,000 told since slide 1)
  22. 22. discuss. Gavin Heaton Author, servantofchaos.com Laurel Papworth CEO, Twitter Agency Mike Hickinbotham Senior Advisor, Social Meida, Telstra/Bigpond Jye Smith Social Media Strategist, Switched On Media Question? #adsyd3 @servantofchaos @SilkCharm @M_Hickinbotham @jyesmith

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