Ad|tech Case Study: Opening up the doors Gareth Llewellyn Corporate Communications manager Oracle ANZ
The Clutrain Manifesto  <ul><li>1: Markets are conversations! </li></ul>
The Clutrain Manifesto  <ul><li>84: We know some people from your company. They're pretty cool online. Do you have any mor...
The Clutrain Manifesto  <ul><li>85: When we have questions we turn to each other for answers. If you didn't have such a ti...
The Clutrain Manifesto  <ul><li>95: We are waking up and linking to each other. We are watching. But we are not waiting.  ...
Naked Conversations     Use a human voice
Naked Conversations     Don’t get Corporate lawyers or PR people to modify your speech
Naked Conversations     if we don’t see the occasional typo, we’ll start to wonder  if you’re really human!
The  Red  Room Blog
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Ad|tech Case Study: Opening up the doors

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Ad|tech Case Study: Opening up the doors

Gareth Llewellyn Corporate Communications manager Oracle ANZ

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Ad|tech Case Study: Opening up the doors

  1. 1. Ad|tech Case Study: Opening up the doors Gareth Llewellyn Corporate Communications manager Oracle ANZ
  2. 2. The Clutrain Manifesto <ul><li>1: Markets are conversations! </li></ul>
  3. 3. The Clutrain Manifesto <ul><li>84: We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play? </li></ul>
  4. 4. The Clutrain Manifesto <ul><li>85: When we have questions we turn to each other for answers. If you didn't have such a tight rein on &quot;your people&quot; maybe they'd be among the people we'd turn to. </li></ul>
  5. 5. The Clutrain Manifesto <ul><li>95: We are waking up and linking to each other. We are watching. But we are not waiting. </li></ul>
  6. 6. Naked Conversations Use a human voice
  7. 7. Naked Conversations Don’t get Corporate lawyers or PR people to modify your speech
  8. 8. Naked Conversations if we don’t see the occasional typo, we’ll start to wonder if you’re really human!
  9. 9. The Red Room Blog

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