Ad|tech Case Study: Opening up the doors

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Ad|tech Case Study: Opening up the doors

Gareth Llewellyn Corporate Communications manager Oracle ANZ

More in: Business , Technology
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  • 1. Ad|tech Case Study: Opening up the doors Gareth Llewellyn Corporate Communications manager Oracle ANZ
  • 2. The Clutrain Manifesto
    • 1: Markets are conversations!
  • 3. The Clutrain Manifesto
    • 84: We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?
  • 4. The Clutrain Manifesto
    • 85: When we have questions we turn to each other for answers. If you didn't have such a tight rein on "your people" maybe they'd be among the people we'd turn to.
  • 5. The Clutrain Manifesto
    • 95: We are waking up and linking to each other. We are watching. But we are not waiting.
  • 6. Naked Conversations Use a human voice
  • 7. Naked Conversations Don’t get Corporate lawyers or PR people to modify your speech
  • 8. Naked Conversations if we don’t see the occasional typo, we’ll start to wonder if you’re really human!
  • 9. The Red Room Blog