Trigger Based Email How to add value to your marketing mix

Trigger Based Email How to add value to your marketing mix

Trigger Based Email: How To Add Value To Your Marketing Mix Have you run triggered email campaigns Yes No

Have you run triggered email campaigns

Yes

No

Trigger Based Email: How To Add Value To Your Marketing Mix What is a triggered email campaign and why use them?

Trigger Based Email: How To Add Value To Your Marketing Mix

Trigger Based Email: How To Add Value To Your Marketing Mix When is it appropriate to implement a trigger based communication strategy? How do you go about developing one?

Trigger Based Email: How To Add Value To Your Marketing Mix How have you run your triggered email campaigns? Internally developed system Internally run using a third party system Used an agency to build and implement

How have you run your triggered email campaigns?

Internally developed system

Internally run using a third party system

Used an agency to build and implement

Trigger Based Email: How To Add Value To Your Marketing Mix What are the key factors that drive a successful trigger based email campaign?

Trigger Based Email: How To Add Value To Your Marketing Mix Post service email Link to do follow-up questionnaire

Trigger Based Email: How To Add Value To Your Marketing Mix Post service follow-up Questionnaire

Trigger Based Email: How To Add Value To Your Marketing Mix Thank you email with vouchers for next service and referral

Trigger Based Email: How To Add Value To Your Marketing Mix Personalised and customised service reminder email Dynamic Content

Trigger Based Email: How To Add Value To Your Marketing Mix Do you plan to include triggered email campaigns this year? Yes No Unsure After today’s session I think I should look at it more closely

Do you plan to include triggered email campaigns this year?

Yes

No

Unsure

After today’s session I think I should look at it more closely

Trigger Based Email: How To Add Value To Your Marketing Mix Questions? Raise your gun and pull the trigger