Trigger Based Email How to add value to your marketing mix

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Trigger Based Email How to add value to your marketing mix

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  • Excellent explanation on Trigger Based Email.

    Darren Mack
    www.lyricsringtones.org/
    www.shibidoo.com/
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  • Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.

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Trigger Based Email How to add value to your marketing mix

  1. 1. <ul><li>Trigger Based Email How to add value to your marketing mix </li></ul>
  2. 2. Trigger Based Email: How To Add Value To Your Marketing Mix <ul><li>Have you run triggered email campaigns </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>No </li></ul></ul>
  3. 3. Trigger Based Email: How To Add Value To Your Marketing Mix What is a triggered email campaign and why use them?
  4. 4. Trigger Based Email: How To Add Value To Your Marketing Mix
  5. 5. Trigger Based Email: How To Add Value To Your Marketing Mix When is it appropriate to implement a trigger based communication strategy? How do you go about developing one?
  6. 7. Trigger Based Email: How To Add Value To Your Marketing Mix <ul><li>How have you run your triggered email campaigns? </li></ul><ul><ul><li>Internally developed system </li></ul></ul><ul><ul><li>Internally run using a third party system </li></ul></ul><ul><ul><li>Used an agency to build and implement </li></ul></ul>
  7. 8. Trigger Based Email: How To Add Value To Your Marketing Mix What are the key factors that drive a successful trigger based email campaign?
  8. 9. Trigger Based Email: How To Add Value To Your Marketing Mix Post service email Link to do follow-up questionnaire
  9. 10. Trigger Based Email: How To Add Value To Your Marketing Mix Post service follow-up Questionnaire
  10. 11. Trigger Based Email: How To Add Value To Your Marketing Mix Thank you email with vouchers for next service and referral
  11. 12. Trigger Based Email: How To Add Value To Your Marketing Mix Personalised and customised service reminder email Dynamic Content
  12. 13. Trigger Based Email: How To Add Value To Your Marketing Mix <ul><li>Do you plan to include triggered email campaigns this year? </li></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>No </li></ul></ul><ul><ul><li>Unsure </li></ul></ul><ul><ul><li>After today’s session I think I should look at it more closely </li></ul></ul>
  13. 14. Trigger Based Email: How To Add Value To Your Marketing Mix Questions? Raise your gun and pull the trigger

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