The Transf orm ati on

The Transformation Steve Green Region Managing Director, Consumer Digital Group & Graphic Communications Group, Asia Pacific Region, Eastman Kodak Company

A New Kodak is emerging

“ The idea gradually dawned on me, that what we were doing was not merely making dry plates, but that we were starting out to make photography an everyday affair… to make the camera as convenient as the pencil." - George Eastman The beginning of Kodak

Where did ‘Kodak’ come from?

Kodak operating locations Luxembourg Romania Italy New Zealand Sweden Corporate Headquarters Rochester, NY Barbados Austria Australia Argentina Bermuda Brazil Canada Chile Portugal Dominican Republic Denmark China Egypt Finland Greece Hong Kong India Iceland Hungary Indonesia Japan Poland Mexico Malaysia France England Peru Switz. South Africa Spain Russia Germany Thailand Taiwan Ukraine United States Scotland Norway Korea Neth. Bel. Col o mbia Panama Uruguay Singapore Phillipines Lebanon Turkey Dubai

Kodak Asia Pacific Region Regional Headquarters

Manufacturing facilities :

Gunma, Japan

Shanghai, China

Xiamen, China

Wuxi, China

Goa, India

Malanpur, India

Melbourne Sydney Perth Pakistan Australia New Zealand Japan Korea India Greater China Cluster South East Asia Beijing Philippines Singapore Malaysia Indonesia Thailand Taiwan Seoul Tokyo New Delhi Mumbai Shenzhen Guangzhou Shanghai Chennai Brisbane Auckland Vietnam Hong Kong Wuhan Xian Chengdu Kolkata

You didn’t know, did you? About 70 million pictures are captured daily with Kodak digital cameras or film. Kodak invented the digital camera in 1975 . That 40% of all printed material is touched by Kodak technology. All Oscar-winning Best Pictures have been on Kodak film - 80 years! Kodak technology is used to print 80% of the world's scratch-off lottery tickets.

… and there is more! Kodak Gallery has more than 70 million members and manages over 4 billion photos! Our 39 megapixel image sensor, the world's largest, is used in 3 out of 4 medium format cameras and backs. Everyday ~5% of all U.S. mail is printed by our Kodak Versamark printers. Cinesite, a Kodak subsidiary, creates visual effects for feature film and television. Our digital intermediate technology was used on 80% of all feature films in 2007.

The New Kodak Film Photofinishing Entertainment Group (FPEG) Consumer Digital Group (CDG) Graphic Communications Group (GCG) Other Entertainment Imaging Film Capture Aerial and Industrial Markets Enterprise Solutions Digital Print Solutions Prepress Solutions Document Imaging Security Solutions Inkjet Systems Digital Capture and Devices Image Sensor Solutions Retail Printing Solutions Consumer Imaging Services Display

The world’s imaging expert for filmmakers and entertainment

The world’s imaging expert for graphic communicators

The world’s imaging expert for business, government and OEMs

The New Kodak: 2008 Revenue ~ 60% of Kodak’s earnings from operations is digital in 2008 Traditional (Film Photofinishing Entertainment Group) The New Kodak is 70% digital revenues. Digital (Consumer Digital Group & Graphic Communications Group) Business to Consumer Business to Business The New Kodak is 60% higher-margin commercial businesses.

Digital Business: Critical Mass and Healthy Growth Output Capture The New Kodak digital businesses are 60% output with associated fast growing annuities businesses. Greater than $7B in 2008 Our Consumer Digital Group and Graphic Communications Group businesses share IP, innovation, sourcing and best practices. 2008 – 2011 Digital Business CAGR = 10% - 12% Consumer Digital Group Graphic Communications Group

Geographic Balance: Global Stability and Growth

Strong brand worldwide

Well positioned to take advantage of growth outside the U.S.

Kodak revenue/spend outside the US is 60% 2008 Revenue/Spend US outside the US

Key Differentiators

Strong Worldwide Share Positions

Transactional production inkjet

Color digital printing systems (electrophotography)

Distributed (desktop) document scanning

Digital cameras

Kodak Gallery

1 # 3 TOP

Thermal CTP systems

Digital printing plates

Unified workflow software (commercial printing)

Production (mid to high volume) document scanning

Entertainment films

Film capture

Color negative paper

Kiosks and media

80% Kodak Revenue Added Together =

Below Above Gross Profit % vs. Corporate Average Low High Growth Commercial Inkjet Kodak Gallery 2008 Digital Portfolio: Built to Grow EP Retail Solutions Enterprise Solutions Sensors Digital Capture Scanners Consumer Inkjet Digital Prepress 2008 Avg.

… it’s an incredible success story!

11 digital product lines

provide 2/3 of our revenue

Kodak holds top 3 market share

in almost all those product lines

More than HALF didn’t exist at Kodak 4 years ago

Brand Transformation

Winds of Change Video

Perceptions of Kodak Over the Years

Trustworthy

Reliable

Caring & Human

Prints & Memories

Trustworthy

Reliable

Caring & Human

Prints & Memories

Film rolls

Traditional

Not high-tech

O L D N E W

Today We Are … product roadmaps digital services public relations customer experience web site co-marketing brand licensing brand identity product advertising image advertising product design Innovative High-tech Leader in new imaging categories Modern, young

Kodak at the Beijing 2008 Olympics

Kodak at the Beijing 2008 Olympics Kodak Image Center showcase digital printing technologies (Nexpress & workflow) producing on-demand, full-color materials, postcards, newsletters. The Kodak Experience - self-service kiosks Accreditation and ID Services utilizing Kodak scanner, camera & thermal printer

Sponsorships…

"We are thrilled to expand our relationship with Kodak …," said Tim Cindric, President of Penske Performance, Inc. "I am excited to see the familiar Kodak yellow and red on the track at Talladega in April as they return to Nextel Cup primary sponsorship.” "Our motorsports relationships help us create business opportunities with other sponsors and racing enthusiasts, whether they're die-hard Nascar fans or business partners in the racing community," said Jeffrey W. Hayzlett

Kodak Episode/Key Results

4.4 Kodak mentions/minute for 43 minute episode

6.3 Rating ( Apprentice Premier: 4.9; Desperate Housewives: 7.5; CSI: 5.9; 60 Minutes: 4.2)

Total Impressions/Reach = 89,268,000

Sales Doubled the Week Following the Show

PR Sampling “ Lennox Lewis @ CES” Jan. 17 & 18, 2008 Viewership: 3,268,000 “ Gene Simmons Appearance” Jan. 18, 2008 Viewership: 2,100,000 "Inner Tube: Dots All“ Dec. 6, 2007 Circulation: 2,791,680 (Print and Online) "NBC Shares 'Apprentice' Wealth“ Dec. 6, 2007 Circulation: 876,585 (Print and Online) “ Seen & Heard” (Lennox Lewis @ CES) Jan. 16, 2008 Circulation: 1,310,931 Kodak Has Some Fun in Printer Spot Jan. 22, 2008 Circulation: 154,751 (Online) RollingStone .com "Gene Simmons Exhiled from Planet Kodak“ Jan. 18, 2008 Circulation: 5,916,260 (Online) "Kodak handiwork on 'Apprentice' episode“ Jan. 18, 2008 Circulation: 149,386

360 Marketing Campaign: At Retail