How to engage online consumers

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How to engage online consumers-

A panel discussion with Adam Good Executive Director of Digital, Clemenger Group Tarnya Baohm Digital Marketing Manager, RaboPlus Yuri Narciss Head of Technology Markets, Google Con Frantzeskos Practice Head, Edelman Digital Australia

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How to engage online consumers

  1. 1. A panel discussion with Adam Good Executive Director of Digital, Clemenger Group Tarnya Baohm Digital Marketing Manager, RaboPlus Yuri Narciss Head of Technology Markets, Google Con Frantzeskos Practice Head, Edelman Digital Australia
  2. 2. How to define your business engagement objectives
  3. 3. How to define your business engagement objectives CASE EXAMPLE
  4. 5. How to define your business engagement objectives
  5. 6. How to define your business engagement objectives
  6. 7. How to define your business engagement objectives
  7. 9. Which digital channels to use and how often
  8. 10. Which digital channels to use and how often CASE EXAMPLE
  9. 12. Which digital channels to use and how often
  10. 13. Which digital channels to use and how often
  11. 14. Which digital channels to use and how often
  12. 15. What content actually drives engagement with consumers
  13. 16. What content actually drives engagement with consumers CASE EXAMPLE
  14. 18. What content actually drives engagement with consumers
  15. 19. General Manager’s blog on corporate site Senior manager’s blog confidentinvestor.com.au
  16. 20. Ratings and reviews Webinars Podcasts
  17. 21. What content actually drives engagement with consumers
  18. 22. What content actually drives engagement with consumers

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