How to engage online consumers

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    How to engage online consumers - Presentation Transcript

    1. A panel discussion with Adam Good Executive Director of Digital, Clemenger Group Tarnya Baohm Digital Marketing Manager, RaboPlus Yuri Narciss Head of Technology Markets, Google Con Frantzeskos Practice Head, Edelman Digital Australia
    2. How to define your business engagement objectives
    3. How to define your business engagement objectives CASE EXAMPLE
    4.  
    5. How to define your business engagement objectives
    6. How to define your business engagement objectives
    7. How to define your business engagement objectives
    8.  
    9. Which digital channels to use and how often
    10. Which digital channels to use and how often CASE EXAMPLE
    11.  
    12. Which digital channels to use and how often
    13. Which digital channels to use and how often
    14. Which digital channels to use and how often
    15. What content actually drives engagement with consumers
    16. What content actually drives engagement with consumers CASE EXAMPLE
    17.  
    18. What content actually drives engagement with consumers
    19. General Manager’s blog on corporate site Senior manager’s blog confidentinvestor.com.au
    20. Ratings and reviews Webinars Podcasts
    21. What content actually drives engagement with consumers
    22. What content actually drives engagement with consumers

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