A Global Strategy for BBC.com
Kym Niblock
Managing Director
BBC.com

BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production

This is what we do
Sales & Distribution
• Europe’s No. 1 exporter
• Most popular distributor
• BBC Showcase - 500 buyers
• Supplier to all FTA and subscription
networks in ANZ

This is what we do
Magazines
• Third largest publisher
• 1 in 4 UK adults reads a BBC title
• 49 licensed editions in 55 territories
• Australian JV in place with ACP

This is what we do
Home Entertainment
• UK’s leading audiobook and
DVD publisher
• 5m+ copies of Planet Earth DVD

This is what we do
Channels
• 38 Channels reaching 285m homes
• In over 100 countries worldwide
• 5 Channels in Australia

This is what we do
Content & Production
• Dancing with the Stars in 40 countries
• Top Gear Australia on SBS
• Acquired content from over 210 Indies

This is what we do
Global Brands
• Lonely Planet
• Doctor Who
• Top Gear

This is what we do
Digital Media
• BBC.com
• YouTube / MySpace
• iTunes / Sony PSP
• Mobile
• Passion sites - including
topgear.com/au

BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production

BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production

What is BBC.com?
BBC.co.uk BBC.com

BBC.com

BBC.com reach
EMEA
(ex-UK)
AMERICAS
8m
10m APAC
8m
Aus
1.2m

BBC.com Audience
6. 1.
Mild Worldly
Mainstreamers Wise
2.
5.
Open
Family Optimists
Focussed
3.
4. Curious
Cultured Connecteds
Contenteds
Source: The futures company

BBC.com Audience
1.
6.
Worldly
Mild
Wise
Mainstreamers
2.
5.
Open
Family Optimists
Focussed
3.
4. Curious
Connecteds
Cultured
Contenteds
Source: The futures company

BBC.com Audience
100
7
10 11 10
13
19
90 15
13
37
20 13
21
80
3
55
17 11
70
25
16 27
60
16 29
25
50
17
49 Mild Mainstreamers
21
16
40 16
22
3 Family Focussed
15
15 10
30
6 Cultured Contenteds
5
15
6
7
20 14
17 Curious Connecteds
23 23
20 Open Optimists
17 18
16
10
6
8
4 Worldly Wise
0
US India France Germany Hong Kong Ghana Australia
Total
Source: The futures company

BBC.com Audience
100
7
10 11 10
13
19
90 15
13
37
20 13
21
80
3
55
17 11
70
25
16 27
60
16 29
25
50
17
49 Mild Mainstreamers
21
16
40 16
22
3 Family Focussed
15
15 10
30
6 Cultured Contenteds
5
15
6
7
20 14
17 Curious Connecteds
23 23
20 Open Optimists
17 18
16
10
6
8
4 Worldly Wise
0
US India France Germany Hong Kong Ghana Australia
Total
Source: The futures company

1. Worldly Wise
Older, successful and wealthy.
Liberal, engaged, opinion
formers, they are competitive
intellectuals who are into
news, current affairs & politics

2. Curious Connecteds
Young, tech savvy and ambitious,
they are interested in travel and
what’s going on in the world

4. Cultured Contenteds
Materially satisfied individuals
who are interested in science &
technology, environmental issues

Revenue Strategy
Ads

Your BBC.com Team

New - Revenue

New - Localization / Personalization

New Content

Aspirations – Global Editions
Consumers
US India Europe
Localisation
National? National? Regional?
Personalisation
Personalisation
Engagement
Geo-IP filtering
International template
Localisation
Content

BBC Worldwide – this is what we do
Magazines
Sales &
Distribution
Home
Entertainment
Global
Brands
Channels
Digital
Media Content &
Production

Aspirations – New Content
Third
BBC Revenue
BBC Parties
News Opportunities
Worldwide
Ecommerce
Display Advertising

Aspirations – New Content / Global Editions
Germany Australia

Aspirations – Video On Demand

Aspirations – Video On Demand
iPlayer on Virgin Media iPlayer website v2 iPlayer on iPhone
iPlayer on Nokia N96 iPlayer on Wii / PS3

Q&As