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A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
A Global Strategy for BBC.com
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A Global Strategy for BBC.com

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A Global Strategy for BBC.com …

A Global Strategy for BBC.com

Kym Niblock Managing Director BBC.com

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  • 1. A Global Strategy for BBC.com Kym Niblock Managing Director BBC.com
  • 2. BBC Worldwide – this is what we do Magazines Sales & Distribution Home Entertainment Global Brands Channels Digital Media Content & Production
  • 3. This is what we do Sales & Distribution • Europe’s No. 1 exporter • Most popular distributor • BBC Showcase - 500 buyers • Supplier to all FTA and subscription networks in ANZ
  • 4. This is what we do Magazines • Third largest publisher • 1 in 4 UK adults reads a BBC title • 49 licensed editions in 55 territories • Australian JV in place with ACP
  • 5. This is what we do Home Entertainment • UK’s leading audiobook and DVD publisher • 5m+ copies of Planet Earth DVD
  • 6. This is what we do Channels • 38 Channels reaching 285m homes • In over 100 countries worldwide • 5 Channels in Australia
  • 7. This is what we do Content & Production • Dancing with the Stars in 40 countries • Top Gear Australia on SBS • Acquired content from over 210 Indies
  • 8. This is what we do Global Brands • Lonely Planet • Doctor Who • Top Gear
  • 9. This is what we do Digital Media • BBC.com • YouTube / MySpace • iTunes / Sony PSP • Mobile • Passion sites - including topgear.com/au
  • 10. BBC Worldwide – this is what we do Magazines Sales & Distribution Home Entertainment Global Brands Channels Digital Media Content & Production
  • 11. BBC Worldwide – this is what we do Magazines Sales & Distribution Home Entertainment Global Brands Channels Digital Media Content & Production
  • 12. What is BBC.com? BBC.co.uk BBC.com
  • 13. BBC.com
  • 14. BBC.com reach EMEA (ex-UK) AMERICAS 8m 10m APAC 8m Aus 1.2m
  • 15. BBC.com Audience 6. 1. Mild Worldly Mainstreamers Wise 2. 5. Open Family Optimists Focussed 3. 4. Curious Cultured Connecteds Contenteds Source: The futures company
  • 16. BBC.com Audience 1. 6. Worldly Mild Wise Mainstreamers 2. 5. Open Family Optimists Focussed 3. 4. Curious Connecteds Cultured Contenteds Source: The futures company
  • 17. BBC.com Audience 100 7 10 11 10 13 19 90 15 13 37 20 13 21 80 3 55 17 11 70 25 16 27 60 16 29 25 50 17 49 Mild Mainstreamers 21 16 40 16 22 3 Family Focussed 15 15 10 30 6 Cultured Contenteds 5 15 6 7 20 14 17 Curious Connecteds 23 23 20 Open Optimists 17 18 16 10 6 8 4 Worldly Wise 0 US India France Germany Hong Kong Ghana Australia Total Source: The futures company
  • 18. BBC.com Audience 100 7 10 11 10 13 19 90 15 13 37 20 13 21 80 3 55 17 11 70 25 16 27 60 16 29 25 50 17 49 Mild Mainstreamers 21 16 40 16 22 3 Family Focussed 15 15 10 30 6 Cultured Contenteds 5 15 6 7 20 14 17 Curious Connecteds 23 23 20 Open Optimists 17 18 16 10 6 8 4 Worldly Wise 0 US India France Germany Hong Kong Ghana Australia Total Source: The futures company
  • 19. 1. Worldly Wise Older, successful and wealthy. Liberal, engaged, opinion formers, they are competitive intellectuals who are into news, current affairs & politics
  • 20. 2. Curious Connecteds Young, tech savvy and ambitious, they are interested in travel and what’s going on in the world
  • 21. 4. Cultured Contenteds Materially satisfied individuals who are interested in science & technology, environmental issues
  • 22. Revenue Strategy Ads
  • 23. Your BBC.com Team
  • 24. New - Revenue
  • 25. New - Localization / Personalization
  • 26. New Content
  • 27. Aspirations – Global Editions Consumers US India Europe Localisation National? National? Regional? Personalisation Personalisation Engagement Geo-IP filtering International template Localisation Content
  • 28. BBC Worldwide – this is what we do Magazines Sales & Distribution Home Entertainment Global Brands Channels Digital Media Content & Production
  • 29. Aspirations – New Content Third BBC Revenue BBC Parties News Opportunities Worldwide Ecommerce Display Advertising
  • 30. Aspirations – New Content / Global Editions Germany Australia
  • 31. Aspirations – Video On Demand
  • 32. Aspirations – Video On Demand iPlayer on Virgin Media iPlayer website v2 iPlayer on iPhone iPlayer on Nokia N96 iPlayer on Wii / PS3
  • 33. Q&As

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