A Global Strategy for BBC.com

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A Global Strategy for BBC.com

Kym Niblock Managing Director BBC.com

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A Global Strategy for BBC.com

  1. 1. A Global Strategy for BBC.com Kym Niblock Managing Director BBC.com
  2. 2. BBC Worldwide – this is what we do Magazines Sales & Distribution Home Entertainment Global Brands Channels Digital Media Content & Production
  3. 3. This is what we do Sales & Distribution • Europe’s No. 1 exporter • Most popular distributor • BBC Showcase - 500 buyers • Supplier to all FTA and subscription networks in ANZ
  4. 4. This is what we do Magazines • Third largest publisher • 1 in 4 UK adults reads a BBC title • 49 licensed editions in 55 territories • Australian JV in place with ACP
  5. 5. This is what we do Home Entertainment • UK’s leading audiobook and DVD publisher • 5m+ copies of Planet Earth DVD
  6. 6. This is what we do Channels • 38 Channels reaching 285m homes • In over 100 countries worldwide • 5 Channels in Australia
  7. 7. This is what we do Content & Production • Dancing with the Stars in 40 countries • Top Gear Australia on SBS • Acquired content from over 210 Indies
  8. 8. This is what we do Global Brands • Lonely Planet • Doctor Who • Top Gear
  9. 9. This is what we do Digital Media • BBC.com • YouTube / MySpace • iTunes / Sony PSP • Mobile • Passion sites - including topgear.com/au
  10. 10. BBC Worldwide – this is what we do Magazines Sales & Distribution Home Entertainment Global Brands Channels Digital Media Content & Production
  11. 11. BBC Worldwide – this is what we do Magazines Sales & Distribution Home Entertainment Global Brands Channels Digital Media Content & Production
  12. 12. What is BBC.com? BBC.co.uk BBC.com
  13. 13. BBC.com
  14. 14. BBC.com reach EMEA (ex-UK) AMERICAS 8m 10m APAC 8m Aus 1.2m
  15. 15. BBC.com Audience 6. 1. Mild Worldly Mainstreamers Wise 2. 5. Open Family Optimists Focussed 3. 4. Curious Cultured Connecteds Contenteds Source: The futures company
  16. 16. BBC.com Audience 1. 6. Worldly Mild Wise Mainstreamers 2. 5. Open Family Optimists Focussed 3. 4. Curious Connecteds Cultured Contenteds Source: The futures company
  17. 17. BBC.com Audience 100 7 10 11 10 13 19 90 15 13 37 20 13 21 80 3 55 17 11 70 25 16 27 60 16 29 25 50 17 49 Mild Mainstreamers 21 16 40 16 22 3 Family Focussed 15 15 10 30 6 Cultured Contenteds 5 15 6 7 20 14 17 Curious Connecteds 23 23 20 Open Optimists 17 18 16 10 6 8 4 Worldly Wise 0 US India France Germany Hong Kong Ghana Australia Total Source: The futures company
  18. 18. BBC.com Audience 100 7 10 11 10 13 19 90 15 13 37 20 13 21 80 3 55 17 11 70 25 16 27 60 16 29 25 50 17 49 Mild Mainstreamers 21 16 40 16 22 3 Family Focussed 15 15 10 30 6 Cultured Contenteds 5 15 6 7 20 14 17 Curious Connecteds 23 23 20 Open Optimists 17 18 16 10 6 8 4 Worldly Wise 0 US India France Germany Hong Kong Ghana Australia Total Source: The futures company
  19. 19. 1. Worldly Wise Older, successful and wealthy. Liberal, engaged, opinion formers, they are competitive intellectuals who are into news, current affairs & politics
  20. 20. 2. Curious Connecteds Young, tech savvy and ambitious, they are interested in travel and what’s going on in the world
  21. 21. 4. Cultured Contenteds Materially satisfied individuals who are interested in science & technology, environmental issues
  22. 22. Revenue Strategy Ads
  23. 23. Your BBC.com Team
  24. 24. New - Revenue
  25. 25. New - Localization / Personalization
  26. 26. New Content
  27. 27. Aspirations – Global Editions Consumers US India Europe Localisation National? National? Regional? Personalisation Personalisation Engagement Geo-IP filtering International template Localisation Content
  28. 28. BBC Worldwide – this is what we do Magazines Sales & Distribution Home Entertainment Global Brands Channels Digital Media Content & Production
  29. 29. Aspirations – New Content Third BBC Revenue BBC Parties News Opportunities Worldwide Ecommerce Display Advertising
  30. 30. Aspirations – New Content / Global Editions Germany Australia
  31. 31. Aspirations – Video On Demand
  32. 32. Aspirations – Video On Demand iPlayer on Virgin Media iPlayer website v2 iPlayer on iPhone iPlayer on Nokia N96 iPlayer on Wii / PS3
  33. 33. Q&As

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