To Build or Not to Build
Loading...
Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.
Favorites, Groups & Events
To Build or Not to Build - Presentation Transcript
- The many shapes of customer collaboration Source: www.thinkpassenger.com
- Starwood Preferred Guest Advisory Community Members
- SPG Community Discussion Survey Brainstorm Chat Image Gallery
- Business Drivers (Source: Forrester) Traditional Corporate Function Groundswell (Social Media) Objective Research Listening Marketing Speaking Sales Energizing Support Supporting Development Embracing
- Private vs Public
- Open vs Closed
- Purpose/Size/Maturity
- How to do it? (Lessons learned)
- Private Online Community Dynamics
- Results:
- Deeper insight into consumer needs and preferences
- Faster, more efficient product development
- Improved product, operations and marketing effectiveness
- Business growth, consumer loyalty and retention
117 views, 0 favs, more stats
To Build or Not to Build: Identifying the Value of more
More info about this document
© All Rights Reserved
Go to text version
- Total Views 117
- 117 on SlideShare
- Comments 0
- Favorites 0
- Downloads 0
Most viewed embeds
All embeds
- Upload Info
- Uploaded via SlideShare
- Uploaded as Microsoft PowerPoint
0 comments
Post a comment