adtech_shanghai_2008_Manual_eng

Shanghai 25 & 26 November 2008 Shanghai International Convention & Exhibition Centre Organiser : dmg world media (Singapore) Pte Ltd 390 Havelock Road #08-01 King’s Centre Singapore 169662 Fax : (65) 6735 0583 Email: events@dmgworldmedia.com www.ad-tech.com/shanghai Important Note: This document forms part of your contract to exhibit. It must be read carefully and all forms must be duly completed and returned.

Dear Exhibitor & Sponsor We are very pleased to welcome you to the 4th ad:tech event to be hosted in China. It just a few years ad:tech in China has grown from a conference led event to a dynamic exhibition and conference allowing attendees not only to network at the event, but to source valuable contacts to assist them in developing their presence in the online media space. The development of digital marketing has increased dramatically in such a short period of time and marketers are continuing to see the benefit of developing stronger and larger campaigns over the internet and mobile. Digital spend is already starting to take over some of the traditional media platforms and this will continue as the number of consumers go online. You can look forward to a larger and more eager group of attendees during the two day event. Not only from China, but internationally as marketers, publishers, agencies and solution providers continue to view the trends in what is seen as the largest potential market in the world. Our expected attendance this year at ad:tech Shanghai will be up to 2,500. Enclosed is the Exhibitor & Sponsors Services Manual, which will help you in your preparation for the event. Should you have any additional questions, please do contact me or any of my highly experienced team members. Thank you for your support and we wish you every success at the event. Best regards Paul Beckley Vice President ad:tech Shanghai dmg world media (Singapore) Pte Ltd paul@ad-tech.com Phone: +65 6513 0610 Mobile +65 9852 0150 Fax: +65 6735 0583 2

Introduction Dear Exhibitor/Sponsor, We have designed a special publicity programme to ensure that the show and especially you receive and enjoy maximum publicity. The programme in general includes advertising, public relations and direct mail which will be targeted to key buyers and decision makers in the region. This manual outlines the details of the programme and explains how you can maximize your publicity efforts through acting on the ideas and opportunities presented. To ensure maximum results, you are required to act promptly on certain section of this programme and therefore we urge you to abide by the deadlines highlighted on each form. We trust you will find this promotional programme useful and look forward to working with you for a successful show. The Organiser dmg world media (Singapore) Pte Ltd N.B. Exhibitors or sponsors that sign up after the specified deadlines are to submit immediately the required materials. 3

Promotional & Publicity Programme Here is a brief outline of the extensive promotional campaign that we are embarking on for this exhibition: Editorial Coverage in Magazines and Newspapers Arrangements have been made with several industry magazines to cover the exhibition with editorials, previews and reviews. There may also be editorial coverage in regional newspapers through overseas visits and press conferences. Email broadcast Email broadcasts will be sent to whet the appetite of potential visitors. Closer to the show, email and telemarketing campaigns are executed to remind Asian professionals of the event. Event Guide The Event Guide is a comprehensive catalogue of the exhibition and conference. It serves not only as an exhibition & conference reference for trade visitors and delegates during the show but is also a useful post-show buyers’ guide, and is therefore an excellent publicity tool for you. You will be able to derive greater exposure by placing an advertisement in the directory. Refer to Form 4 in this manual for advertising details. Event Website Exhibitors and sponsors will have the company’s profile write-up and logo listed under the list of participating companies. It will serve to inform visitors of your presence at the event and promote your company’s participation. Press Conferences Press conferences will be held to generate visitor’s interest. 4

FORM 1 MEDIA & PUBLICITY OPPORTUNITIES Submission deadline: 19 Sep 2008 To maximise your publicity yield at ad:tech Shanghai 2008,we have prepared a comprehensive media plan especially for you. We encourage you to make full use of these services. • Field media opportunities for your CEO and top executives To field your top executive for media interviews with key regional media, please submit executive profiles (include a description on area of expertise) to lenniehong@dmgworldmedia.com by 19 Sep 2008. • Please submit information on one of your products/services that you will be featuring at the exhibition in the space below. This write up will be used for pre-show publicity such as E-newsletters, press releases, media pitching as well as editorial coverage in trade journals. Coverage is not guaranteed. Materials are used at the discretion of the organizers and editors/journalists. To maximise your exposure at the exhibition, please submit your latest and/or most exciting product. Name of company to be published : __________________________________________ Name of Product / Service : ________________________________________________ If it is a product/service launch, please indicate: First in Asia Worldwide Launch • Description of your exhibit: (not more than 450 characters) Photos may be used in conjunction with the write-up given. Photos should be in jpeg format and at least 300dpi. (if applicable) Exhibiting/Sponsoring company: _____________________________________ Booth no:____________ Person in charge of exhibition details: __________________________ Signature: ___________________ Company address (or company stamp): _____________________________________________________ ______________________________________ Tel: ________________ Fax: _________________ Email: _____________________________________________________ Date: ________________ 5

FORM 2 MORE PUBLICITY OPPORTUNITIES Submission deadline: 19 Sep 2008 We are committed to bringing you quality trade visitors from the region and are researching into sector specific industries to cater to your needs. • Please tell us your 3 most important end-users Government Financial Services Logistics / Transport Manufacturing Healthcare Hospitality / Retail Others, please specific ______________________________ • Will you be showcasing the following technologies at your booth? Ad Sales Ad Serving Affiliate Marketing Analytics Consultancy Content Management CRM Database Management Digital Media Planning/Buying E-Commerce Email Marketing Interactive TV Market Research Measurement and Auditing Traffic Mobile Marketing Online Advertising Rich Media SEO/SEM Usability Viral Marketing Web site design/development Webcasting/Streaming Media (if applicable) Exhibiting/Sponsoring company: _____________________________________ Booth no:____________ Person in charge of exhibition details: __________________________ Signature: ___________________ Company address (or company stamp): _____________________________________________________ ______________________________________ Tel: ________________ Fax: _________________ Email: _____________________________________________________ Date: ________________ 6

FORM 3 EVENT GUIDE & WEBSITE ENTRY Submission deadline: 19 Sep 2008 INFORMATION TO BE PROVIDED IN ENGLISH / CHINESE Each participating company (exhibitor/sponsor) at the event is entitled to a free insertion of 100 words in the Event Guide describing the company’s products / services, together with the company’s contact information. Every exhibitor and sponsor will also be featured on the Event’s Website, including 100 words write-up, hyperlink to company’s website and company’s logo. Complete all sections. Text should not be in the form of advertising copy, ie, no paragraph headings, capital letters at random, italics, bold prints, underlining, exclamation marks etc. Do not use I, We, Our, etc It should be presented in prose form The organizer reserves the right to edit text given without further consultation with the exhibitor/sponsor. Name of exhibiting/sponsoring company (EXACTLY as how you want it to appear in the Stand no: directory) : (if applicable) *You will be listed under the first alphabet of your company’s name as stated above Address: Country: Tel: Fax: (include country & area code) (include country & area code) Email: Website: Type NO MORE THAN 100 words to be inserted in the Event Guide and website Corporate logo to be provided in .jpg, .ai or .eps format and at least 300 dpi. 7

FORM 4A EVENT GUIDE ADVERTISING Submission deadline: 3 Oct 2008 Event Guide Exhibitors or Sponsors who wish to publicise their participation at the show may consider advertising in the Event Guide. Advertisement spaces are allocated on a first-come, first-served basis. Set yourself apart by taking advantage of one of the following advertising opportunities available at ad:tech Shanghai 2008. Drive traffic to your booth and increase brand awareness by advertising in the ad:tech Shanghai 2008 Event Guide. This indispensable guide is distributed on-site to all ad:tech Shanghai attendees, prospects, partners and press. As the official guide to ad:tech Shanghai 2008, the Event Guide provides comprehensive information for every conference session, meeting and presentation. 2,500 copies distributed during conference. Please tick ( ) Position Cost per insertion Quantity Amount USD Full Page Ad US$3,000 Full Page Ad (Opposite Sessions-at-a- US$4,000 Glance page) Full Page Ad (Opposite Exhibitor Index) US$4,000 Full Page Ad (Opposite Exhibit Hall US$4,000 Floor Plan) 2-Page Spread US$5,000 Full Page Ad (on Interior Back Cover) US$5,000 2-Page Spread (Interior Front Cover & US$8,000 Page 1) Full Page Ad on Back Cover US$8,000 8

FORM 4B OTHER ADVERTISING OPPORTUNITIES Submission deadline : 3 Oct 2008 Advertisement at registration area Make use of the 6 plasma screens available at the registration area. Your video will be screened in random order with 5 other advertisers and each video is 20 seconds long. ALL attendees will need to register themselves at the registration counters so it could be if not the most, visible advertisement opportunity for you to make your company’s presence apparent to everyone at the event. Please tick ( ) Position Cost per video Quantity Amount USD ONE video screening US$3,000 (20 seconds) THREE video screening US$7,500 (60 seconds) EXCLUSIVE video US$15,000 screening (120 seconds) Note: Volume of the video clips to be played onsite will be determined by the organizer. All video clips are subjected to approval by the organizer and venue owner hence you are advised to send the video to us at least 4 weeks prior the event to obtain approval. Outdoor Advertisement Rates – per day Please tick ( ) Item Cost per Item Quantity Amount USD Balloons (around SIECC) US$1000 - up to 20 balloons 10m high, 0.9m diameter Flags (around SIECC) US$25 – up to 200 flags 0.9m high, 0.6m wide Flags on Flag Poles (at SIECC Square) US$125 – up to 20 flag poles Size 1 flag Outdoor Banner 6m wide x 4 m high US$4400 – up to 2 banners (inclusive of production) Pillar Advertisement 1.42m length x 4.8m high US$1500 – up to 7 pillars (inclusive of production) Outdoor Banner (at SIECC Square) US$25,000 15m wide x 5.5m high (inclusive of production) 9

General Information 1. Venue Shanghai International Convention & Exhibition Center No.2727, Riverside Avenue Shanghai 200120 Tel: +86 21 3871 3373 Fax: +86 21 5037 0080 2. Dates & Time Build-up : 24 Nov 2008 0800 – 1700 hrs Show days : 25 Nov 2008 1000 – 2000 hrs (includes networking party 1800 – 2000) 26 Nov 2008 1000 – 1800 hrs Tear-Down : 26 June 2008 1800 – 2400 hrs 3. Exhibitors/Sponsors Check-In All exhibitors and sponsors should register at the Check-In Counter on arrival at the exhibition site to collect badges. Badges can be collected from 4pm on 24 Nov onwards. 4. Booth entitlements Your booth comes equipped with power, lighting and standard furniture. To place order for additional furniture, lightings or visual equipment, please refer to form 6B. If you are planning to build your own booth, please be advised that the height restriction is 5.5 meters. Please submit all drawings to Linda Li (lindali@dmgworldmedia.com) by 30 September 2008 for approval. 5. Organiser’s Office For assistance onsite, please approach the Organiser’s office located in the exhibition hall. Please contact us: Paul Beckley Vice President paul@ad-tech.com +65 81156150 Julia Kwan Project Manager julia@ad-tech.com +65 91096396 Linda Li Operations Executive lindali@dmgworldmedia.com +65 91146958 6. Official Contractor Office The official contractor for ad:tech Shanghai 2008 is Viewshop. They will be available onsite to service your needs and assist in any technical requirements. The service hours of Viewshop is as follow: Monday 24 Nov 2008 0800 – 1700 hrs Tuesday 25 Nov 2008 0800 – 1800 hrs Wednesday 26 Nov 2008 0800 – 1800 hrs 10

Exhibition Rules and Regulations Rules Governing the Exposition conduct of, any contractor or subcontractor or its employees. 1. General Matters. dmg world media (Singapore) Pte, Ltd.’s (dmg) obligation to hold the Exposition is conditioned upon the Facility 7. Observance of Laws and Regulations. Exhibitor shall abide by making available the space applied for by dmg on the dates specified. and observe all laws, rules, regulations, codes and ordinances of any dmg has the sole right to determine the eligibility of any company or applicable government authority, all rules of the Facility and the product for inclusion in the Exposition. dmg makes no representation jurisdiction in which the Facility is located (now in effect or herein or warranty, express or implied, regarding the number of persons after promulgated). who will attend the Exposition. 8. Attendance; Hours. Admission policies and Exposition hours 2. Assignment, Use of Space. dmg shall assign to Exhibitor exhibit shall remain, at all times, the prerogative of dmg, and may be revised space for the period of the Exposition. Each such assignment is made or amended to suit unforeseen conditions. for the period of the Exposition only and does not imply that the same or similar space will be held or offered for future Expositions. 9. Exhibitor Conduct. Exhibitor, and each of its employees and dmg reserves the right to withdraw its acceptance of this application representatives, shall conduct itself in a manner in accordance to and to cancel Exhibitor’s participation in the Exposition if it standards of decency and good taste. Exhibits shall be admitted and determines that Exhibitor is not eligible to participate or Exhibitor’s shall remain from day to day solely on strict compliance with the products or services are not eligible to be displayed. Exhibitor may rules herein laid down and those outlined in Exhibitor Service not assign or sublet its exhibit space, or any part thereof (including Manual. dmg reserves the right to reject, eject or prohibit any exhibit, so-called “booth sharing”), nor exhibit, offer for sale, or advertise in whole or in part, or any exhibitor or its representatives or invitees, articles not manufactured or sold by the exhibiting company, except with or without given cause. If cause is not given, dmg’s liability where such articles are necessary to the proper demonstration or therefore shall not exceed the return of the amount of rental unearned operation of Exhibitor’s display, in which case the identification at the time of ejection. If Exhibitor or any portion of its exhibit is shall be limited to the manufacturer’s normal, regular nameplate. ejected for violation of applicable rules or for any other reason, no Exhibitor may not permit non-exhibiting company representatives to refund of exhibit fees or payment by dmg of other amounts shall be operate from or share its booth. Decisions of dmg regarding use of made. exhibit space shall, in all instances, be final and binding. 10. Booth Personnel. Exhibitor representatives are restricted to 3. Relocation; Floor Plan Revisions. dmg reserves to itself the personnel engaged in the display, demonstration, application or sale exclusive right to revise floor plans and/or move assigned Exhibitors of the company’s product or services. Booth personnel shall wear as it deems necessary. Exhibitor badge identification at all times while they are in the exhibit area. Badges are non-transferable, and if transferred to or 4. Occupancy, Payment Defaults. All participation costs must be used by any party other than the individual to whom it was issued, paid when due, and in any event in full prior to Exhibitor’s move-in. may be canceled by dmg in its absolute discretion. All other If Exhibitor fails to occupy its contracted space, fails to pay any or employees of exhibiting companies must register as Show Attendees. all fees in a timely manner, or fails to perform, meet or observe any Dmg reserves the right to restrict or limit the number of booth term or condition set forth herein, it shall not be relieved of the representatives. obligation of paying the full cost of its participation in the Exposition and dmg, at its discretion, may cancel this agreement and Exhibitor’s 11. Photography. Exhibitor is prohibited from taking any type of participation in the Exposition and reassign the exhibit space. In the photograph or videotape of the Exposition without dmg’s consent. event that Exhibitor tenders the exhibit fees after such reassignment, Unauthorized use of photography or videotape equipment is subject dmg may assign to it such other exhibit space, if then available, to confiscation by dmg. Exhibitor agrees that dmg may take which dmg deems appropriate. Exhibitor shall not be entitled to any photographs of Exhibitor’s booth space, exhibit and exhibit refund of any part of any fee and shall remain liable for payment of personnel for any promotional use by dmg or the Expositions. all fees set forth in this agreement, subject only to the applicable cancellation schedule herein. 12. Taxes, Licenses. Exhibitor shall be responsible for obtaining all licenses, permits and approvals under local, state or Federal law 5. Installing, Exhibiting, and Dismantling. Hours and dates for applicable to its activity at, and obtaining all tax identification installing, exhibiting and dismantling shall be those specified by numbers and paying all taxes, license fees and other charges that dmg. All displays must be fully set up by the opening of the become due to any governmental authority in connection with, the Exposition, and all exhibits must be open for business during all Exposition. Exposition hours. In addition, Exhibitor may not dismantle or pack any portion of its display until the Exposition officially closes. 13. Cancellation of Exposition. If for any reason beyond dmg’s Exhibitor shall be liable for all storage and handling charges control (e.g., fire, casualty, flood, epidemic, earthquake, explosion, resulting from failure to remove exhibit material from the Exposition accident, blockage, embargo, inclement weather, governmental before conclusion of the dismantling period. When vacated, all restraints, act of public enemy, riot or civil disturbance, impairment exhibit space shall be left in good order. or lack of adequate transportation, inability to secure sufficient labor, technical or other personnel, municipal, state or federal laws, or act 6. Contractor Services and Information. dmg shall select and/or of God), the Exposition, or any part thereof, is prevented from being approve each contractor to provide support and facilities services. held, or the Facility becomes unavailable, unfit for occupancy or dmg assumes no responsibility for failure of performance by, or the substantially interfered with, dmg may cancel the Exposition. In such 11

event, dmg shall not be responsible for delays, damage, loss, from any damage, loss, harm, or injury to the person or property of increased costs, or other unfavorable conditions arising by virtue Exhibitor or any of its visitors, officers, agents, employees or other thereof, and Exhibitor waives claims for damage arising there from. representatives, resulting from Exhibitor’s participation in the Upon any such termination, dmg may refund to Exhibitor no more Exposition, licensing and/or use of exhibition space hereunder, or the than a prorated amount of Exhibitor’s total cost of participation paid failure of dmg to make available the exhibit space or hold the after deducting all expenses and reasonable compensation to dmg. In Exposition, however caused, including that caused by dmg’s or any no case shall the amount of any refund exceed Exhibitor’s total cost Facility’s, or its officers’, agents’, employees’ or other of participation actually paid. representatives’ negligence. Exhibitor shall indemnify, defend, and hold harmless dmg and the Facility and their respective owners, directors, officers, employees, agents and representatives, from, any 14. Postponement of Exposition. If for any reason dmg determines and all claims, demands, suits, liability damages, loss, costs, that the location or dates of an Exposition should be changed, no attorneys’ fees, and expenses of any kind which might result or arise refund will be due to Exhibitor, and dmg will assign to Exhibitor, in from its participation in the Exposition, its licensing and/or use of lieu of the original space, such other space as dmg deems exhibition space hereunder, or any action or failure to act on the part appropriate, and Exhibitor agrees to use such space under the terms of Exhibitor or its officers, agents, employees, or other of this Agreement. dmg shall not be financially liable or otherwise representatives. Exhibitor understands that neither dmg nor the obligated in the event that the Exposition is relocated or postponed. Facility, nor its affiliates, maintains insurance covering Exhibitor’s liability or property, and Exhibitor is advised to obtain, at its sole 15. Exhibitor Cancellation. If Exhibitor desires to cancel this expense, insurance for its exhibit material and products against loss Agreement, Exhibitor may only do so by giving written notice or damage, and public liability insurance against injury to the person thereof to dmg, Attention: Show Manager. In such event, Exhibitor or property of others. Exhibitor shall provide evidence of such shall be liable for the following cancellation fee: 66% of the total insurance to dmg and the Facility upon request. It is understood all cost of Exhibitor’s participation if such cancellation is effective more property of Exhibitor is in its care, custody, and control in transit to, than 120 days prior to scheduled opening of Exposition; and 100% of or from, or within the confines of the Facility, and neither dmg nor the total cost of Exhibitor’s participation if such cancellation is the Facility assumes any responsibility therefore. In no event shall effective within 120 days prior to scheduled opening of Exposition. dmg be liable to Exhibitor or anyone claiming through Exhibitor for Payment of cancellation fee must be received by dmg within 15 days incidental, consequential, special or indirect damages, including lost after cancellation. The effective date of any cancellation shall be the profits, even if dmg has been apprised of the possibility of such loss. date dmg actually receives Exhibitor’s written notice as specified above. Exhibitor understands this cancellation fee has been 18. Damage to Facility. Exhibitor is liable for any damage caused to incorporated into this Agreement as a valid pre-estimate of damages Facility floors, walls, or columns, or to standard booth equipment, or dmg will sustain which will not be capable of precise determination, to other exhibitors’ property. and is considered to be liquidated and agreed-upon damages suffered as a result of Exhibitor’s cancellation, and is not a penalty. 18a. The Exhibitor assumes the entire responsibility and liability for Subsequent reassignment of canceled exhibit space shall not affect losses, damages and claims arising out of injury or damages to this cancellation assessment. In addition all decorating expenses dmg displays, equipment and other property brought upon the hotel incurs in decorating canceled exhibit space shall be due and payable premises, and shall indemnify, defend, and hold harmless the Hotel, to dmg from Exhibitor upon demand. its owners, affiliated companies, agents, servants and employees from any and all such losses, damages and claims. 16. Copyrighted Materials. Exhibitor shall not violate any copyrights with respect to writings, music or other materials used by 19. Amendment, Interpretation. dmg shall have full power in the it at the Exposition or at any affiliated function, and assumes sole enforcement and interpretation of all terms, conditions and rules, and liability and responsibility for the use and display of all copyrighted the power to make amendments and set further terms, conditions, and materials at an Exposition, and shall obtain any and all necessary rules as it deems necessary and in the best interest of the Exposition. licenses therefore. Exhibitor shall indemnify, defend and hold The connectives “and” and “or” shall be construed both harmless dmg, any association owner or sponsors, the Facility, and conjunctively and disjunctively, the term “including” shall mean their respective officers, directors, employees, agents and including without limitation, and words in the singular include the representatives, from and against any and all actions, causes of plural, and words in the plural include the singular. action, claims, demands, liabilities, losses, damages, costs and expenses, of whatever kind and nature, which any one and/or each of 20. Agreement to Terms, Conditions and Rules. Exhibitor agrees them shall sustain, incur or become subject to, involving, arising to observe and abide by the foregoing terms, conditions and rules, from, or relating to, Exhibitor’s breach of any of its obligations those contained in the Exhibitor Service Manual, and by such contained herein or the use of copyrighted materials at the Exposition additional terms, conditions and rules made by dmg from time to or any affiliated function. time for the efficient and safe operation of the Exposition, all of which constitute a part of this Agreement. The rights of dmg under 17. Limitation of Liability; Indemnity. Neither dmg nor the this Agreement shall not be deemed waived except as specifically Facility, nor any of its officers, agents, employees or other stated in writing and signed by an authorized representative of dmg. representatives, shall be held liable for, and each is hereby released - All rates are in US dollars and subject to service charge and goods & services tax (GST) unless stated otherwise. 12

FORM 5 FREIGHT SERVICE ORDER Submission deadline: 3 Nov 2008 FREIGHT INSTRUCTIONS THIS FORM MUST BE COMPLETED AND RETURNED BY SUBMISSION DEADLINE We advise Go-Express Co., Ltd, the Official Forwarding Agent and On-Site Installation Contractor that we will be shipping the following for the event, and we instruct Go-Express Co., Ltd to customs clear and deliver the goods to our stand: No. of Description of contents Dimensions (metres) Weight (kg) pieces We also note the following: 1. DEADLINE FOR SHIPMENT Arrival of films and video tapes by courier service : 3 November 2008 Receipt of documents for seafreight consignments : 3 November 2008 Receipt of documents for airfreight consignments : 6 November 2008 Arrival of seafreight consignments : 7-9 November 2008 Arrival of airfreight consignments : 10-12 November 2008 2. CONSIGNMENT INSTRUCTIONS All exhibition goods either by seafreight, airfreight or courier, must be consigned “Freight Prepaid” as follows: Consignee: GO-EXPRESS. Suite B, 24th Floor of FuLong Mansion No.277 Siping Road, Shanghai China For: ad:tech Shanghai 2008 All documents such as the Bill of Lading and Airway Bill must show the consignee as above. 3. INSURANCE It is the responsibility of each exhibitor to arrange Marine (Transport) Insurance covering transport to the exhibition, during the exhibition, and the return of the exhibits to domicile, including the period the exhibits are handled by Go-Express Co., Ltd, and also ensure that Transport Insurance is arranged for exhibits sold locally. We also inform Go-Express Co., Ltd that we will be using the services of the company below to freight our exhibits from _____________________________ (country). Name of Freight Forwarder from origin: _________________________________________ Contact Person: ______________________________________________ Tel: _______________________________________________ Fax: ____________________________________________ E-mail: ________________________________________________________ Authorised by: __________ Booth No: ____________ Name Return this form to: Designation GO-EXPRESS CO., LTD SUITE B, 24 F, NO. 277, SIPING ROAD, SHANGHAI Tel: (86) 21-65757709/ 65757706 Company Fax: (86) 21-65757716 Contact:MR. RYAN XIA E-mail: ryan@goline.com.cn Address Please contact us before 3 Nov 2008 for detailed Tel Fax information about freight forwarding and tariffs. Signature & Date 13

FORM 6A FASCIA NAME Submission deadline: 5 Nov 2008 Please return form to Exhibitor Information ¡ ¡ ¡ ¡ Company Name Address VIEWSHOP EXHIBITS & DISPLAY Contact Person (SHANGHAI) CO., LTD. Room 510, MIDDLERING BUSINESS Tel HARBOR No.915 Zhen Bei Road Shanghai 200333,China Fax: Tel: 86-21-32513135 / 32513136 Fax: 86-21-32513139 E-mail E-mail:Michelle.li@viewshop.net Contact Person Ms Michelle Li Date Web: www.viewshop.net Signature Booth No. [ 1 ] ENGLISH NAME: PLEASE USE BLOCK LETTERS (max. 30 letters including space) [ 2 ] CHINESE NAME: PLEASE WRITE CLEARLY Notes: 1. If you wish to print your logo on the Fascia Board, Viewshop will take an additional charge of US$25. Please submit your logo in .pdf or .ai format. The size of logo should be 200mm * 200mm. 2. If this form is not returned by the submission deadline of 5 Nov 2008, the organizer will use the company name as contracted in the agreement for the fascia board. Any reproduction onsite will be at the Exhibitor’s expense. 14

FORM 6B ADDITIONAL FURNITURE, ELECTRICAL SUPPLIES & VISUAL EQUIPMENT RENTAL Submission deadline: 5 Nov 2008 Please return form to Exhibitor Information ¡ ¡ ¡ ¡ Company Name Address VIEWSHOP EXHIBITS & DISPLAY Contact Person (SHANGHAI) CO., LTD. Room 510, MIDDLERING BUSINESS Tel HARBOR No.915 Zhen Bei Road Shanghai 200333,China Fax: Tel: 86-21-32513135 / 32513136 Fax: 86-21-32513139 E-mail E-mail: Michelle.Li@viewshop.net Contact Person Ms Michelle Li Date Web: www.viewshop.net Signature Booth No. REF ITEM QTY AMOUNT COST US$ ¢ ¢ ¢ ¢ £ £ £ £ per item/per event 1 Information Counter 1000Lx500Wx750Hmm 35 2 Lockable Cupboard 1000Lx500Wx750Hmm 40 3 Folding Chair 5 4 Black Leather Arm Chair 30 Chair Metal 5 20 ¤ ¥ 6-A One Seat Sofa (Black) 40 6-B Sofa (Red) 55 7-A Bar Stool 40 7-B Bar Stool 40 8 Glass Coffee Table 600Lx600Wx470Hmm 25 9 Round Table 660Lx750H mm 40 10 Square Table 650Lx650Wx500Hmm 40 11 Bar table 600Lx1000H mm 55 12-A Low Display Cube 500Lx500Wx500Hmm 30 12-B Tall Display Cube 500Lx500Wx1000Hmm 40 13 Low Glass Showcase 1000Lx500Wx1000Hmm 65 14 Tall Glass Showcase 1000Lx500Wx2500Hmm 80 15 Tall Glass Showcase 500Lx500Wx2500Hmm 65 16 TV-Video Stand 750LX500WX1000Hmm 40 17 Catalogue Rack 950Lx50Dx280Hmm 15 18 Magazine Rack 310Lx310Dx1420Hmm 25 1000Lx300Wmm Shelf (flat)/M 1m 19 15 ¤ ¥ 1000Lx300Wmm Shelf (slope)/M 1m 20 18 ¤ ¥ 21 Wooden Door with Locks(1m) 950Wx1910Hmm 65 22 Folding Door with Locks(1m) 950Wx2000Hmm 40 23 Swing door 950Wx2000Hmm 55 1000Wx2500Hmm Wall Panel (white) 1m 24 25 ¤ ¥ 25 Wastepaper Basket 5 26 Coat Hanger(4 Hooks) 15 27 Potted Plants 1MH 25 2 Carpet M 28 5 ¤ ¥ 29 Spotlight 100W 25 30 Long-arm Spotlight 100W 25 31 Fluorescent Tube 40W 25 15

10Amp Single Phase Socket (For 32 shell scheme only) MAX500W 25 400/day 33 Projector Screen 2000 lumens 600/period 34 42”plasma +DVD 650 35 17” flat screen 400 36 Refrigerator Power socket excluded, 45L 160 Notes: 1. If exhibitors require extra furniture, electric supplies or visual equipments, please order using this form. Space only exhibitors should also order their requirements using this form. 2. If you have a requirement which is not listed above, please contact VIEWSHOP. 3. Later orders: • 50% surcharge will be levied for any late orders received after 5 Nov 2008. • 50% surcharge for cancel orders, relocation and any late orders received on-site. 4. Please fax your booth layout / design to Viewshop so that pre-arrangements of furnishings can be made before your arrival. 5. Orders are only valid when accompanied by full remittance before 5 Nov 2008 based on our bank’s record). Please fax your banker’s remittance report to Viewshop for record. Please indicate ad:tech Shanghai 2008 and your booth number on your remittance report. 6. Bank details for Viewshop: Beneficiary Bank: Bank of Shanghai SWIFT CODE: BOSHCNSH Intermediary Bank: Citibank N.A.¦ New York USA ¦ SWIFT CODE: CITIUS33 Beneficiary A/C NO: 315778-03000063265 Beneficiary Name: Viewshop Exhibits & Display (shanghai) Co., Ltd. Beneficiary Address: Room 1005, WISDOM CUBE No.18, Shun Yi Road, Shanghai, 200063 16

FORM 6C SERVICE LOCATION Submission deadline: 5 Nov 2008 Please return form to Exhibitor Information ¡ ¡ ¡ ¡ Company Name Address VIEWSHOP EXHIBITS & Contact Person DISPLAY(SHANGHAI) CO.,LTD. Room 510, MIDDLERING BUSINESS Tel HARBOR No.915 Zhen Bei Road Fax: Shanghai 200333,China Tel: 86-21-32513135 / 32513136 E-mail Fax: 86-21-32513139 Date E-mail: Michelle.Li@viewshop.net Contact Person Ms Michelle Li Signature Booth No. Web: www.viewshop.net All the Items must be marked on the location plan in the following form. Scale:1 =1 square meter § ¨ Spotlight 100W Long-arm Spotlight 100W Fluorescent tube 40W Power point (For shell scheme only) MAX500W Shelf Flat/Slope CONDITIONS 1. Sketch the location of your utilities, such as power outlets, lights, water and compressed air on this form. 2. Please note that positions of the lights for the standard Shell Scheme Package are fixed and cannot be relocated. 3. Exhibitors are not permitted to fix their own spotlight or fluorescent light. Special lighting supplies by exhibitors can be handed over to Viewshop for installation at a nominal price. 4. It is imperative that this service location plan be COMPLETED AND SUBMITTED by the indicated deadline or at least 3 weeks prior to moving in. Failure to submit may result in the delay of the utility provision. In the event the utility cannot be provided (due to onsite circumstances), no refund will be entertained. 5. If the location plan of any service is not submitted, it may be placed at the discretion of the official contractor, and any relocation will be at the Exhibitor’s expense. 20

FORM 6D SPECIAL DESIGN BOOTH/UPGRADING OF SHELL SCHEME Submission deadline: 5 Nov 2008 Please return form to Exhibitor Information ¡ ¡ ¡ ¡ Company Name Address VIEWSHOP EXHIBITS & Contact Person DISPLAY(SHANGHAI) CO.,LTD. Room 510, MIDDLERING BUSINESS Tel HARBOR No.915 Zhen Bei Road Fax: Shanghai 200333,China E-mail Ms Lisa Shen Date Mobile 13482264716 Tel: 86-21-32513135 / 32513136 Signature Booth No. Fax: 86-21-32513139 E-mail: Lisa.shen@viewshop.net Your requirements Notes: 1. Booth Design Submission TECHNICAL DRAWINGS (plan and perspective) of your booth design MUST be submitted to the Organizer for IMMEDIATE approval if you joined the exhibition above the stipulated deadline. Please refer to the rules and regulations in the manual for more information. 2. Performance Bond ALL contractors, other than the Official Contractors must place a refundable Performance Bond of RMB5,000. The payment should be made out to Shanghai International Convention & Exhibition Center one week before the event date. 3. Contractor Badges’ Application and Collection ALL contractors, other than the Official Contractors must have badges to access the venue during the build-up day and the exhibition period. Please click on www.sicec.net/tzgd.htm to check out the application procedure. Please download the relevant forms to fill in and send back to the below contact by 14 Nov 2008: Mr. Gong Shanghai Int’l Convention & Exhibition Co., Ltd Tel.: 86-21-50370000 x 6818 Fax: 86-21-50370080 Email: sicec@online.sh.cn Copies of contractors or each staff’s identity card and a refundable badge deposit of RMB50/badge need to be submitted when collecting badges. 4. The Regulations on the construction of Special Booth • The height limit of the booth is 5.5 meters. • All the construction must be on the carpet. • Capping structure and neon light are prohibited to be used in the exhibition center. 21

FORM 7 HOTEL BOOKING Submission deadline: 10 Nov 2008 For any enquiry on room reservations, please contact: Ms. Linda Yang - Group Services Officer, Grand Hyatt Shanghai Tel: +86 21 5049-1234 Ext 2001 | Fax: +86 21 5049-8382 | Email: groupservice.ghshanghai@hyatt.com First Name Family Name Dr Mr Ms Company Title Email Tel Fax Address Country Arrival and Departure Info Check in date Flight ETA Check out date Flight ETD Room Reservation Room Preference Smoking Non-Smoking Grand Room CNY 2000+15% Service Charge The above room rates are subject to 15% surcharge. Room assignment will be subject to first come first served basis & availability. The above room rates are inclusive of one buffet breakfast. Additional breakfast is available at CNY 208+15% service charge per person. Airport Transfer Transfer Required Arrival Pick up Departure Transfer Audi A6 Hong Qiao Airport @RMB400 Pudong Airport @RMB600 Mercedes Benz S320 Hong Qiao Airport @RMB850 Pudong Airport @RMB1280 One-way rate per car @ 3 persons max. Airport transfer may only be confirmed with flight details. Passport Details Passport No VISA No Date of Issue & Validity Place of Issue Credit Card Details Credit Card No. Expired Date AMEX VISA Master Card DC Authorized Signature Hotel Use Only Reservation confirmed by Reservation No. Reservations should be made directly with Grand Hyatt Shanghai by returning this form via email to groupservice.ghshanghai@hyatt.com or fax to +86 21 50498382 on or before 10 Nov 2008. Any reservation request after this date will be subject to room availability basis. The above credit card number will serve to guarantee the room reservation and authorize Grand Hyatt Shanghai to charge full length of stay if any no-show, early departures or any cancellation after 10 Nov 2008. Hotel rooms are available for guest check-in after 2.00PM. Check out time is 12.00 noon. No booking would be confirmed without credit card number. Online Booking is available at: http://shanghai.grand.hyatt.com/hyatt/hotels/index.jsp. Please fill promotion code of G-DM24 into field of “Group/Corporate” in order to enjoy the group discount rate. 22

FORM 8 INTERNET ORDER Submission deadline: 5 Nov 2008 ad:tech Shanghai 2008 Event Date: 25-26 Nov 2008 Event Venue: Shanghai International Convention & Exhibition Center Contact Person: Linda Li Email:lindali@dmgworldmedia.com Tel: (65) 6513 0606 Fax: (65) 6736 0583 Internet Order: Company Name Booth Number Date Contact Person Tel Fax E-mail Service Description & Quotation: Service Rental/Event (USD) Quantity Total Payment 1MB Internet Access (setting up cable line internet connection for 400 PCs/laptops in the booth; Wifi connection set-up; onsite trouble shooting ) Payment Details: Cheque: Made payable to: dmg world media (Singapore) Pte Ltd Sent to: 390 Havelock Road #08-01 King’s Centre Singapore 169662 Attention to: Ms Delaine Tia Email: delainetia@dmgworldmedia.com Tel: +65 65130611 NB: Please indicate company name and payment type, i.e. internet order. Payment in USD Payment in RMB Account Name: dmg world media (Singapore) Pte Ltd Account Name: Corporate IT Solutions (Shanghai) Co., Ltd Account Number: 58091029 Account No.: 1001 2566 0900 7322 602 Standard Settlement Instructions Bank Name: Industrial and Commercial Bank of China, Shanghai Intermediary Bank: Bank of America, Singapore Branch Municipal Branch Swift: BOFAUS3N Swift Code: ICBKCNBJSHI Beneficiary Bank: Bank of America, Singapore Branch Bank address NO.9 PU DONG AVENUE SHANGHAI CHINA © SWIFT: BOFASG2X Contact Person Wilson He © Tel: +86 21 6504 0322 Fax: +86 21 6543 9914 Any other enquiry on payments and advices, please contact: dmg world media (UK) ltd Westgate house, 120-130 Station Road, Redhill Surrey RH1 1ET England Tel: +44 1737 855000 Fax: +44 1737 855650 23

FORM 9 EXHIBITOR & SPONSOR BADGES Submission deadline: 5 Nov 2008 Exhibitor and sponsor’s badges can be collected from the on-site Check-In Counter on 24 Nov 2008, 4pm onwards. Please provide below details (in BLOCK LETTERS) of all personnel from your company and associated companies who will be manning the exhibition stand. Please photocopy this form if the given space is insufficient. Company Name of Personnel Job Title Nationality Exhibiting/Sponsoring company: ___________________________________________ Booth no:_____________ Person in charge of exhibition details: ______________________________ Signature: ___________________ Company address (or company stamp): _____________________________________________________________ _____________________________________________ Tel: ________________ Fax: _________________ Email: _____________________________________________________ Date: ______________________ 24

Form 10 Conference Pass Purchase CONFERENCE PASSES Please visit the link below to register for your conference pass. http://www.ad-tech.com/shanghai/adtech_shanghai_register.aspx Early Advance Bird Onsite 25th & Individual Passes Runs to 3rd – 26th Nov 2nd 24th Nov Nov Full Conference Pass (entitled to keynote sessions, advertising platforms & US$695 US$895 US$995 solutions, strategy, planning & metrics, new dimensions and exhibition hall) One Day Conference Pass* (includes access to all keynote and breakout sessions and exhibition hall within the day) US$395 US$495 US$545 Day 1: 25 Nov 08 OR Day 2: 26 Nov 08 * Subject to availability Exhibit Hall Only FREE FREE FREE (includes exhibit hall and keynotes only) Corporate Passes Onsite Early Bird Advance 25th & 26th Runs to 2nd Nov 3rd – 24th Nov ad:tech main conference only Nov Group order for 5 full conference US$3000 US$4000 Not available passes Group order for 10 full conference US$6,000 US$8,000 Not available passes Group order for 20 full conference US$12,000 US$16,000 Not available passes Note: • For Corporate passes, please contact Ms. Julia Kwan at +65 6513 0600 or email Julia@ad-tech.com. • Discounts for Exhibitors & Sponsors / associations & media partners – 20% off Early Bird Rate (USD556) 25

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