Shanghai
25 & 26 November 2008
Shanghai International
Convention & Exhibition Centre
Organiser :
dmg world media (Singapore) Pte Ltd
390 Havelock Road #08-01
King’s Centre Singapore 169662
Fax : (65) 6735 0583
Email: events@dmgworldmedia.com
www.ad-tech.com/shanghai
Important Note: This document forms part of your contract to exhibit. It must be read carefully and all forms must be duly
completed and returned.

Dear Exhibitor & Sponsor
We are very pleased to welcome you to the 4th ad:tech event to be hosted in China.
It just a few years ad:tech in China has grown from a conference led event to a dynamic
exhibition and conference allowing attendees not only to network at the event, but to source
valuable contacts to assist them in developing their presence in the online media space.
The development of digital marketing has increased dramatically in such a short period of time
and marketers are continuing to see the benefit of developing stronger and larger campaigns
over the internet and mobile. Digital spend is already starting to take over some of the traditional
media platforms and this will continue as the number of consumers go online.
You can look forward to a larger and more eager group of attendees during the two day event.
Not only from China, but internationally as marketers, publishers, agencies and solution
providers continue to view the trends in what is seen as the largest potential market in the world.
Our expected attendance this year at ad:tech Shanghai will be up to 2,500.
Enclosed is the Exhibitor & Sponsors Services Manual, which will help you in your preparation
for the event. Should you have any additional questions, please do contact me or any of my
highly experienced team members.
Thank you for your support and we wish you every success at the event.
Best regards
Paul Beckley
Vice President
ad:tech Shanghai
dmg world media (Singapore) Pte Ltd
paul@ad-tech.com
Phone: +65 6513 0610
Mobile +65 9852 0150
Fax: +65 6735 0583
2

Introduction
Dear Exhibitor/Sponsor,
We have designed a special publicity programme to ensure that the
show and especially you receive and enjoy maximum publicity.
The programme in general includes advertising, public relations
and direct mail which will be targeted to key buyers and decision
makers in the region.
This manual outlines the details of the programme and explains
how you can maximize your publicity efforts through acting on the
ideas and opportunities presented.
To ensure maximum results, you are required to act promptly
on certain section of this programme and therefore we urge
you to abide by the deadlines highlighted on each form.
We trust you will find this promotional programme useful and look
forward to working with you for a successful show.
The Organiser
dmg world media (Singapore) Pte Ltd
N.B. Exhibitors or sponsors that sign up after the specified deadlines are to
submit immediately the required materials.
3

Promotional & Publicity Programme
Here is a brief outline of the extensive promotional campaign that we are embarking on for this exhibition:
Editorial Coverage in Magazines and Newspapers
Arrangements have been made with several industry
magazines to cover the exhibition with editorials, previews
and reviews.
There may also be editorial coverage in regional
newspapers through overseas visits and press conferences.
Email broadcast
Email broadcasts will be sent to whet the appetite of
potential visitors. Closer to the show, email and
telemarketing campaigns are executed to remind Asian
professionals of the event.
Event Guide
The Event Guide is a comprehensive catalogue of the
exhibition and conference. It serves not only as an
exhibition & conference reference for trade visitors and
delegates during the show but is also a useful post-show
buyers’ guide, and is therefore an excellent publicity tool
for you. You will be able to derive greater exposure by
placing an advertisement in the directory.
Refer to Form 4 in this manual for advertising details.
Event Website
Exhibitors and sponsors will have the company’s profile
write-up and logo listed under the list of participating
companies. It will serve to inform visitors of your presence
at the event and promote your company’s participation.
Press Conferences
Press conferences will be held to generate visitor’s interest.
4

FORM 1
MEDIA & PUBLICITY
OPPORTUNITIES
Submission deadline: 19 Sep 2008
To maximise your publicity yield at ad:tech Shanghai 2008,we have prepared a comprehensive media plan
especially for you. We encourage you to make full use of these services.
• Field media opportunities for your CEO and top executives
To field your top executive for media interviews with key regional media, please submit executive profiles
(include a description on area of expertise) to lenniehong@dmgworldmedia.com by 19 Sep 2008.
• Please submit information on one of your products/services that you will be featuring at the exhibition in
the space below. This write up will be used for pre-show publicity such as E-newsletters, press releases,
media pitching as well as editorial coverage in trade journals.
Coverage is not guaranteed. Materials are used at the discretion of the organizers and editors/journalists.
To maximise your exposure at the exhibition, please submit your latest and/or most exciting product.
Name of company to be published : __________________________________________
Name of Product / Service : ________________________________________________
If it is a product/service launch, please indicate:
First in Asia
Worldwide Launch
• Description of your exhibit: (not more than 450 characters)
Photos may be used in conjunction with the write-up given. Photos should be in jpeg format and at least
300dpi.
(if applicable)
Exhibiting/Sponsoring company: _____________________________________ Booth no:____________
Person in charge of exhibition details: __________________________ Signature: ___________________
Company address (or company stamp): _____________________________________________________
______________________________________ Tel: ________________ Fax: _________________
Email: _____________________________________________________ Date: ________________
5

FORM 2
MORE PUBLICITY
OPPORTUNITIES
Submission deadline: 19 Sep 2008
We are committed to bringing you quality trade visitors from the region and are researching into sector specific
industries to cater to your needs.
• Please tell us your 3 most important end-users
Government
Financial Services
Logistics / Transport
Manufacturing
Healthcare
Hospitality / Retail
Others, please specific ______________________________
• Will you be showcasing the following technologies at your booth?
Ad Sales
Ad Serving
Affiliate Marketing
Analytics
Consultancy
Content Management
CRM
Database Management
Digital Media Planning/Buying
E-Commerce
Email Marketing
Interactive TV
Market Research
Measurement and Auditing Traffic
Mobile Marketing
Online Advertising
Rich Media
SEO/SEM
Usability
Viral Marketing
Web site design/development
Webcasting/Streaming Media
(if applicable)
Exhibiting/Sponsoring company: _____________________________________ Booth no:____________
Person in charge of exhibition details: __________________________ Signature: ___________________
Company address (or company stamp): _____________________________________________________
______________________________________ Tel: ________________ Fax: _________________
Email: _____________________________________________________ Date: ________________
6

FORM 3
EVENT GUIDE &
WEBSITE ENTRY
Submission deadline: 19 Sep 2008
INFORMATION TO BE PROVIDED IN ENGLISH / CHINESE
Each participating company (exhibitor/sponsor) at the event is entitled to a free insertion of 100 words in the Event
Guide describing the company’s products / services, together with the company’s contact information. Every
exhibitor and sponsor will also be featured on the Event’s Website, including 100 words write-up, hyperlink to
company’s website and company’s logo.
Complete all sections.
Text should not be in the form of advertising copy, ie, no paragraph headings, capital letters at random,
italics, bold prints, underlining, exclamation marks etc. Do not use I, We, Our, etc
It should be presented in prose form
The organizer reserves the right to edit text given without further consultation with the exhibitor/sponsor.
Name of exhibiting/sponsoring company (EXACTLY as how you want it to appear in the Stand no:
directory) : (if applicable)
*You will be listed under the first alphabet of your company’s name as stated above
Address:
Country:
Tel: Fax:
(include country & area code) (include country & area code)
Email: Website:
Type NO MORE THAN 100 words to be inserted in the Event Guide and website
Corporate logo to be provided in .jpg, .ai or .eps format and at least 300 dpi.
7

FORM 4A
EVENT GUIDE
ADVERTISING
Submission deadline: 3 Oct 2008
Event Guide
Exhibitors or Sponsors who wish to publicise their participation at the show may consider advertising in the Event
Guide. Advertisement spaces are allocated on a first-come, first-served basis. Set yourself apart by taking advantage
of one of the following advertising opportunities available at ad:tech Shanghai 2008.
Drive traffic to your booth and increase brand awareness by advertising in the ad:tech Shanghai 2008 Event Guide.
This indispensable guide is distributed on-site to all ad:tech Shanghai attendees, prospects, partners and press. As
the official guide to ad:tech Shanghai 2008, the Event Guide provides comprehensive information for every
conference session, meeting and presentation. 2,500 copies distributed during conference.
Please tick ( ) Position Cost per insertion Quantity Amount USD
Full Page Ad US$3,000
Full Page Ad
(Opposite Sessions-at-a-
US$4,000
Glance page)
Full Page Ad
(Opposite Exhibitor Index) US$4,000
Full Page Ad
(Opposite Exhibit Hall US$4,000
Floor Plan)
2-Page Spread US$5,000
Full Page Ad
(on Interior Back Cover) US$5,000
2-Page Spread
(Interior Front Cover & US$8,000
Page 1)
Full Page Ad on
Back Cover US$8,000
8

FORM 4B
OTHER ADVERTISING
OPPORTUNITIES
Submission deadline : 3 Oct 2008
Advertisement at registration area
Make use of the 6 plasma screens available at the registration area. Your video will be screened in random order
with 5 other advertisers and each video is 20 seconds long. ALL attendees will need to register themselves at the
registration counters so it could be if not the most, visible advertisement opportunity for you to make your
company’s presence apparent to everyone at the event.
Please tick ( ) Position Cost per video Quantity Amount USD
ONE video screening
US$3,000
(20 seconds)
THREE video screening
US$7,500
(60 seconds)
EXCLUSIVE video
US$15,000
screening (120 seconds)
Note: Volume of the video clips to be played onsite will be determined by the organizer. All video clips are
subjected to approval by the organizer and venue owner hence you are advised to send the video to us at least 4
weeks prior the event to obtain approval.
Outdoor Advertisement Rates – per day
Please tick ( ) Item Cost per Item Quantity Amount USD
Balloons (around SIECC)
US$1000 - up to 20 balloons
10m high, 0.9m diameter
Flags (around SIECC)
US$25 – up to 200 flags
0.9m high, 0.6m wide
Flags on Flag Poles (at
SIECC Square) US$125 – up to 20 flag poles
Size 1 flag
Outdoor Banner
6m wide x 4 m high US$4400 – up to 2 banners
(inclusive of production)
Pillar Advertisement
1.42m length x 4.8m high US$1500 – up to 7 pillars
(inclusive of production)
Outdoor Banner
(at SIECC Square)
US$25,000
15m wide x 5.5m high
(inclusive of production)
9

General Information
1. Venue
Shanghai International Convention & Exhibition Center
No.2727, Riverside Avenue
Shanghai 200120
Tel: +86 21 3871 3373
Fax: +86 21 5037 0080
2. Dates & Time
Build-up : 24 Nov 2008 0800 – 1700 hrs
Show days : 25 Nov 2008 1000 – 2000 hrs (includes networking party 1800 – 2000)
26 Nov 2008 1000 – 1800 hrs
Tear-Down : 26 June 2008 1800 – 2400 hrs
3. Exhibitors/Sponsors Check-In
All exhibitors and sponsors should register at the Check-In Counter on arrival at the exhibition site to collect
badges. Badges can be collected from 4pm on 24 Nov onwards.
4. Booth entitlements
Your booth comes equipped with power, lighting and standard furniture. To place order for additional furniture,
lightings or visual equipment, please refer to form 6B.
If you are planning to build your own booth, please be advised that the height restriction is 5.5 meters. Please
submit all drawings to Linda Li (lindali@dmgworldmedia.com) by 30 September 2008 for approval.
5. Organiser’s Office
For assistance onsite, please approach the Organiser’s office located in the exhibition hall.
Please contact us:
Paul Beckley Vice President paul@ad-tech.com +65 81156150
Julia Kwan Project Manager julia@ad-tech.com +65 91096396
Linda Li Operations Executive lindali@dmgworldmedia.com +65 91146958
6. Official Contractor Office
The official contractor for ad:tech Shanghai 2008 is Viewshop. They will be available onsite to service your needs
and assist in any technical requirements. The service hours of Viewshop is as follow:
Monday 24 Nov 2008 0800 – 1700 hrs
Tuesday 25 Nov 2008 0800 – 1800 hrs
Wednesday 26 Nov 2008 0800 – 1800 hrs
10

Exhibition Rules and Regulations
Rules Governing the Exposition
conduct of, any contractor or subcontractor or its employees.
1. General Matters. dmg world media (Singapore) Pte, Ltd.’s (dmg)
obligation to hold the Exposition is conditioned upon the Facility 7. Observance of Laws and Regulations. Exhibitor shall abide by
making available the space applied for by dmg on the dates specified. and observe all laws, rules, regulations, codes and ordinances of any
dmg has the sole right to determine the eligibility of any company or applicable government authority, all rules of the Facility and the
product for inclusion in the Exposition. dmg makes no representation jurisdiction in which the Facility is located (now in effect or herein
or warranty, express or implied, regarding the number of persons after promulgated).
who will attend the Exposition.
8. Attendance; Hours. Admission policies and Exposition hours
2. Assignment, Use of Space. dmg shall assign to Exhibitor exhibit shall remain, at all times, the prerogative of dmg, and may be revised
space for the period of the Exposition. Each such assignment is made or amended to suit unforeseen conditions.
for the period of the Exposition only and does not imply that the
same or similar space will be held or offered for future Expositions.
9. Exhibitor Conduct. Exhibitor, and each of its employees and
dmg reserves the right to withdraw its acceptance of this application
representatives, shall conduct itself in a manner in accordance to
and to cancel Exhibitor’s participation in the Exposition if it
standards of decency and good taste. Exhibits shall be admitted and
determines that Exhibitor is not eligible to participate or Exhibitor’s
shall remain from day to day solely on strict compliance with the
products or services are not eligible to be displayed. Exhibitor may
rules herein laid down and those outlined in Exhibitor Service
not assign or sublet its exhibit space, or any part thereof (including
Manual. dmg reserves the right to reject, eject or prohibit any exhibit,
so-called “booth sharing”), nor exhibit, offer for sale, or advertise
in whole or in part, or any exhibitor or its representatives or invitees,
articles not manufactured or sold by the exhibiting company, except
with or without given cause. If cause is not given, dmg’s liability
where such articles are necessary to the proper demonstration or
therefore shall not exceed the return of the amount of rental unearned
operation of Exhibitor’s display, in which case the identification
at the time of ejection. If Exhibitor or any portion of its exhibit is
shall be limited to the manufacturer’s normal, regular nameplate.
ejected for violation of applicable rules or for any other reason, no
Exhibitor may not permit non-exhibiting company representatives to
refund of exhibit fees or payment by dmg of other amounts shall be
operate from or share its booth. Decisions of dmg regarding use of
made.
exhibit space shall, in all instances, be final and binding.
10. Booth Personnel. Exhibitor representatives are restricted to
3. Relocation; Floor Plan Revisions. dmg reserves to itself the
personnel engaged in the display, demonstration, application or sale
exclusive right to revise floor plans and/or move assigned Exhibitors
of the company’s product or services. Booth personnel shall wear
as it deems necessary.
Exhibitor badge identification at all times while they are in the
exhibit area. Badges are non-transferable, and if transferred to or
4. Occupancy, Payment Defaults. All participation costs must be
used by any party other than the individual to whom it was issued,
paid when due, and in any event in full prior to Exhibitor’s move-in.
may be canceled by dmg in its absolute discretion. All other
If Exhibitor fails to occupy its contracted space, fails to pay any or
employees of exhibiting companies must register as Show Attendees.
all fees in a timely manner, or fails to perform, meet or observe any
Dmg reserves the right to restrict or limit the number of booth
term or condition set forth herein, it shall not be relieved of the
representatives.
obligation of paying the full cost of its participation in the Exposition
and dmg, at its discretion, may cancel this agreement and Exhibitor’s 11. Photography. Exhibitor is prohibited from taking any type of
participation in the Exposition and reassign the exhibit space. In the photograph or videotape of the Exposition without dmg’s consent.
event that Exhibitor tenders the exhibit fees after such reassignment, Unauthorized use of photography or videotape equipment is subject
dmg may assign to it such other exhibit space, if then available, to confiscation by dmg. Exhibitor agrees that dmg may take
which dmg deems appropriate. Exhibitor shall not be entitled to any photographs of Exhibitor’s booth space, exhibit and exhibit
refund of any part of any fee and shall remain liable for payment of personnel for any promotional use by dmg or the Expositions.
all fees set forth in this agreement, subject only to the applicable
cancellation schedule herein.
12. Taxes, Licenses. Exhibitor shall be responsible for obtaining all
licenses, permits and approvals under local, state or Federal law
5. Installing, Exhibiting, and Dismantling. Hours and dates for
applicable to its activity at, and obtaining all tax identification
installing, exhibiting and dismantling shall be those specified by
numbers and paying all taxes, license fees and other charges that
dmg. All displays must be fully set up by the opening of the
become due to any governmental authority in connection with, the
Exposition, and all exhibits must be open for business during all
Exposition.
Exposition hours. In addition, Exhibitor may not dismantle or pack
any portion of its display until the Exposition officially closes.
13. Cancellation of Exposition. If for any reason beyond dmg’s
Exhibitor shall be liable for all storage and handling charges
control (e.g., fire, casualty, flood, epidemic, earthquake, explosion,
resulting from failure to remove exhibit material from the Exposition
accident, blockage, embargo, inclement weather, governmental
before conclusion of the dismantling period. When vacated, all
restraints, act of public enemy, riot or civil disturbance, impairment
exhibit space shall be left in good order.
or lack of adequate transportation, inability to secure sufficient labor,
technical or other personnel, municipal, state or federal laws, or act
6. Contractor Services and Information. dmg shall select and/or
of God), the Exposition, or any part thereof, is prevented from being
approve each contractor to provide support and facilities services.
held, or the Facility becomes unavailable, unfit for occupancy or
dmg assumes no responsibility for failure of performance by, or the
substantially interfered with, dmg may cancel the Exposition. In such
11

event, dmg shall not be responsible for delays, damage, loss, from any damage, loss, harm, or injury to the person or property of
increased costs, or other unfavorable conditions arising by virtue Exhibitor or any of its visitors, officers, agents, employees or other
thereof, and Exhibitor waives claims for damage arising there from. representatives, resulting from Exhibitor’s participation in the
Upon any such termination, dmg may refund to Exhibitor no more Exposition, licensing and/or use of exhibition space hereunder, or the
than a prorated amount of Exhibitor’s total cost of participation paid failure of dmg to make available the exhibit space or hold the
after deducting all expenses and reasonable compensation to dmg. In Exposition, however caused, including that caused by dmg’s or any
no case shall the amount of any refund exceed Exhibitor’s total cost Facility’s, or its officers’, agents’, employees’ or other
of participation actually paid. representatives’ negligence. Exhibitor shall indemnify, defend, and
hold harmless dmg and the Facility and their respective owners,
directors, officers, employees, agents and representatives, from, any
14. Postponement of Exposition. If for any reason dmg determines and all claims, demands, suits, liability damages, loss, costs,
that the location or dates of an Exposition should be changed, no attorneys’ fees, and expenses of any kind which might result or arise
refund will be due to Exhibitor, and dmg will assign to Exhibitor, in from its participation in the Exposition, its licensing and/or use of
lieu of the original space, such other space as dmg deems exhibition space hereunder, or any action or failure to act on the part
appropriate, and Exhibitor agrees to use such space under the terms of Exhibitor or its officers, agents, employees, or other
of this Agreement. dmg shall not be financially liable or otherwise representatives. Exhibitor understands that neither dmg nor the
obligated in the event that the Exposition is relocated or postponed. Facility, nor its affiliates, maintains insurance covering Exhibitor’s
liability or property, and Exhibitor is advised to obtain, at its sole
15. Exhibitor Cancellation. If Exhibitor desires to cancel this
expense, insurance for its exhibit material and products against loss
Agreement, Exhibitor may only do so by giving written notice
or damage, and public liability insurance against injury to the person
thereof to dmg, Attention: Show Manager. In such event, Exhibitor
or property of others. Exhibitor shall provide evidence of such
shall be liable for the following cancellation fee: 66% of the total
insurance to dmg and the Facility upon request. It is understood all
cost of Exhibitor’s participation if such cancellation is effective more
property of Exhibitor is in its care, custody, and control in transit to,
than 120 days prior to scheduled opening of Exposition; and 100% of
or from, or within the confines of the Facility, and neither dmg nor
the total cost of Exhibitor’s participation if such cancellation is
the Facility assumes any responsibility therefore. In no event shall
effective within 120 days prior to scheduled opening of Exposition.
dmg be liable to Exhibitor or anyone claiming through Exhibitor for
Payment of cancellation fee must be received by dmg within 15 days
incidental, consequential, special or indirect damages, including lost
after cancellation. The effective date of any cancellation shall be the
profits, even if dmg has been apprised of the possibility of such loss.
date dmg actually receives Exhibitor’s written notice as specified
above. Exhibitor understands this cancellation fee has been
18. Damage to Facility. Exhibitor is liable for any damage caused to
incorporated into this Agreement as a valid pre-estimate of damages
Facility floors, walls, or columns, or to standard booth equipment, or
dmg will sustain which will not be capable of precise determination,
to other exhibitors’ property.
and is considered to be liquidated and agreed-upon damages suffered
as a result of Exhibitor’s cancellation, and is not a penalty.
18a. The Exhibitor assumes the entire responsibility and liability for
Subsequent reassignment of canceled exhibit space shall not affect
losses, damages and claims arising out of injury or damages to
this cancellation assessment. In addition all decorating expenses dmg
displays, equipment and other property brought upon the hotel
incurs in decorating canceled exhibit space shall be due and payable
premises, and shall indemnify, defend, and hold harmless the Hotel,
to dmg from Exhibitor upon demand.
its owners, affiliated companies, agents, servants and employees
from any and all such losses, damages and claims.
16. Copyrighted Materials. Exhibitor shall not violate any
copyrights with respect to writings, music or other materials used by
19. Amendment, Interpretation. dmg shall have full power in the
it at the Exposition or at any affiliated function, and assumes sole
enforcement and interpretation of all terms, conditions and rules, and
liability and responsibility for the use and display of all copyrighted
the power to make amendments and set further terms, conditions, and
materials at an Exposition, and shall obtain any and all necessary
rules as it deems necessary and in the best interest of the Exposition.
licenses therefore. Exhibitor shall indemnify, defend and hold
The connectives “and” and “or” shall be construed both
harmless dmg, any association owner or sponsors, the Facility, and
conjunctively and disjunctively, the term “including” shall mean
their respective officers, directors, employees, agents and
including without limitation, and words in the singular include the
representatives, from and against any and all actions, causes of
plural, and words in the plural include the singular.
action, claims, demands, liabilities, losses, damages, costs and
expenses, of whatever kind and nature, which any one and/or each of 20. Agreement to Terms, Conditions and Rules. Exhibitor agrees
them shall sustain, incur or become subject to, involving, arising to observe and abide by the foregoing terms, conditions and rules,
from, or relating to, Exhibitor’s breach of any of its obligations those contained in the Exhibitor Service Manual, and by such
contained herein or the use of copyrighted materials at the Exposition additional terms, conditions and rules made by dmg from time to
or any affiliated function. time for the efficient and safe operation of the Exposition, all of
which constitute a part of this Agreement. The rights of dmg under
17. Limitation of Liability; Indemnity. Neither dmg nor the
this Agreement shall not be deemed waived except as specifically
Facility, nor any of its officers, agents, employees or other
stated in writing and signed by an authorized representative of dmg.
representatives, shall be held liable for, and each is hereby released
- All rates are in US dollars and subject to service charge and goods & services tax (GST) unless stated otherwise.
12

FORM 5
FREIGHT SERVICE
ORDER
Submission deadline: 3 Nov 2008
FREIGHT INSTRUCTIONS
THIS FORM MUST BE COMPLETED AND RETURNED BY SUBMISSION DEADLINE
We advise Go-Express Co., Ltd, the Official Forwarding Agent and On-Site Installation Contractor that we will
be shipping the following for the event, and we instruct Go-Express Co., Ltd to customs clear and deliver the
goods to our stand:
No. of
Description of contents Dimensions (metres) Weight (kg)
pieces
We also note the following:
1. DEADLINE FOR SHIPMENT
Arrival of films and video tapes by courier service : 3 November 2008
Receipt of documents for seafreight consignments : 3 November 2008
Receipt of documents for airfreight consignments : 6 November 2008
Arrival of seafreight consignments : 7-9 November 2008
Arrival of airfreight consignments : 10-12 November 2008
2. CONSIGNMENT INSTRUCTIONS
All exhibition goods either by seafreight, airfreight or courier, must be consigned “Freight Prepaid” as
follows:
Consignee: GO-EXPRESS.
Suite B, 24th Floor of FuLong Mansion
No.277 Siping Road, Shanghai China
For: ad:tech Shanghai 2008
All documents such as the Bill of Lading and Airway Bill must show the consignee as above.
3. INSURANCE
It is the responsibility of each exhibitor to arrange Marine (Transport) Insurance covering transport to the
exhibition, during the exhibition, and the return of the exhibits to domicile, including the period the
exhibits are handled by Go-Express Co., Ltd, and also ensure that Transport Insurance is arranged for
exhibits sold locally.
We also inform Go-Express Co., Ltd that we will be using the services of the company below to freight our exhibits from
_____________________________ (country). Name of Freight Forwarder from origin: _________________________________________
Contact Person: ______________________________________________ Tel: _______________________________________________
Fax: ____________________________________________ E-mail: ________________________________________________________
Authorised by: __________ Booth No: ____________
Name
Return this form to:
Designation
GO-EXPRESS CO., LTD
SUITE B, 24 F, NO. 277, SIPING ROAD, SHANGHAI
Tel: (86) 21-65757709/ 65757706
Company
Fax: (86) 21-65757716
Contact:MR. RYAN XIA
E-mail: ryan@goline.com.cn
Address
Please contact us before 3 Nov 2008 for detailed
Tel Fax information about freight forwarding and tariffs.
Signature & Date
13

FORM 6A
FASCIA NAME
Submission deadline: 5 Nov 2008
Please return form to Exhibitor Information
¡ ¡
¡ ¡
Company Name
Address
VIEWSHOP EXHIBITS & DISPLAY Contact Person
(SHANGHAI) CO., LTD.
Room 510, MIDDLERING BUSINESS Tel
HARBOR No.915 Zhen Bei Road
Shanghai 200333,China Fax:
Tel: 86-21-32513135 / 32513136
Fax: 86-21-32513139
E-mail
E-mail:Michelle.li@viewshop.net
Contact Person Ms Michelle Li Date
Web: www.viewshop.net
Signature Booth No.
[ 1 ] ENGLISH NAME: PLEASE USE BLOCK LETTERS (max. 30 letters including space)
[ 2 ] CHINESE NAME: PLEASE WRITE CLEARLY
Notes:
1. If you wish to print your logo on the Fascia Board, Viewshop will take an additional charge of
US$25. Please submit your logo in .pdf or .ai format. The size of logo should be
200mm * 200mm.
2. If this form is not returned by the submission deadline of 5 Nov 2008, the organizer will use the
company name as contracted in the agreement for the fascia board. Any reproduction onsite will
be at the Exhibitor’s expense.
14

FORM 6B
ADDITIONAL FURNITURE,
ELECTRICAL SUPPLIES & VISUAL
EQUIPMENT RENTAL
Submission deadline: 5 Nov 2008
Please return form to Exhibitor Information
¡ ¡
¡ ¡
Company Name
Address
VIEWSHOP EXHIBITS & DISPLAY Contact Person
(SHANGHAI) CO., LTD.
Room 510, MIDDLERING BUSINESS Tel
HARBOR No.915 Zhen Bei Road
Shanghai 200333,China Fax:
Tel: 86-21-32513135 / 32513136
Fax: 86-21-32513139
E-mail
E-mail: Michelle.Li@viewshop.net
Contact Person Ms Michelle Li Date
Web: www.viewshop.net
Signature Booth No.
REF ITEM QTY AMOUNT
COST US$
¢ ¢
¢ ¢
£ £
£ £
per item/per event
1 Information Counter 1000Lx500Wx750Hmm 35
2 Lockable Cupboard 1000Lx500Wx750Hmm 40
3 Folding Chair 5
4 Black Leather Arm Chair 30
Chair Metal
5 20
¤ ¥
6-A One Seat Sofa (Black) 40
6-B Sofa (Red) 55
7-A Bar Stool 40
7-B Bar Stool 40
8 Glass Coffee Table 600Lx600Wx470Hmm 25
9 Round Table 660Lx750H mm 40
10 Square Table 650Lx650Wx500Hmm 40
11 Bar table 600Lx1000H mm 55
12-A Low Display Cube 500Lx500Wx500Hmm 30
12-B Tall Display Cube 500Lx500Wx1000Hmm 40
13 Low Glass Showcase 1000Lx500Wx1000Hmm 65
14 Tall Glass Showcase 1000Lx500Wx2500Hmm 80
15 Tall Glass Showcase 500Lx500Wx2500Hmm 65
16 TV-Video Stand 750LX500WX1000Hmm 40
17 Catalogue Rack 950Lx50Dx280Hmm 15
18 Magazine Rack 310Lx310Dx1420Hmm 25
1000Lx300Wmm
Shelf (flat)/M 1m
19 15
¤ ¥
1000Lx300Wmm
Shelf (slope)/M 1m
20 18
¤ ¥
21 Wooden Door with Locks(1m) 950Wx1910Hmm 65
22 Folding Door with Locks(1m) 950Wx2000Hmm 40
23 Swing door 950Wx2000Hmm 55
1000Wx2500Hmm
Wall Panel (white) 1m
24 25
¤ ¥
25 Wastepaper Basket 5
26 Coat Hanger(4 Hooks) 15
27 Potted Plants 1MH 25
2
Carpet M
28 5
¤ ¥
29 Spotlight 100W 25
30 Long-arm Spotlight 100W 25
31 Fluorescent Tube 40W 25
15

10Amp Single Phase Socket (For
32 shell scheme only) MAX500W 25
400/day
33 Projector Screen 2000 lumens 600/period
34 42”plasma +DVD 650
35 17” flat screen 400
36 Refrigerator Power socket excluded, 45L 160
Notes:
1. If exhibitors require extra furniture, electric supplies or visual equipments, please order using this
form. Space only exhibitors should also order their requirements using this form.
2. If you have a requirement which is not listed above, please contact VIEWSHOP.
3. Later orders:
• 50% surcharge will be levied for any late orders received after 5 Nov 2008.
• 50% surcharge for cancel orders, relocation and any late orders received on-site.
4. Please fax your booth layout / design to Viewshop so that pre-arrangements of furnishings can
be made before your arrival.
5. Orders are only valid when accompanied by full remittance before 5 Nov 2008 based on our
bank’s record). Please fax your banker’s remittance report to Viewshop for record. Please
indicate ad:tech Shanghai 2008 and your booth number on your remittance report.
6. Bank details for Viewshop:
Beneficiary Bank: Bank of Shanghai
SWIFT CODE: BOSHCNSH
Intermediary Bank: Citibank N.A.¦ New York USA
¦
SWIFT CODE: CITIUS33
Beneficiary A/C NO: 315778-03000063265
Beneficiary Name: Viewshop Exhibits & Display (shanghai) Co., Ltd.
Beneficiary Address: Room 1005, WISDOM CUBE No.18, Shun Yi Road, Shanghai, 200063
16

17

18

19

FORM 6C
SERVICE LOCATION
Submission deadline: 5 Nov 2008
Please return form to Exhibitor Information
¡ ¡
¡ ¡
Company Name
Address
VIEWSHOP EXHIBITS & Contact Person
DISPLAY(SHANGHAI) CO.,LTD.
Room 510, MIDDLERING BUSINESS Tel
HARBOR No.915 Zhen Bei Road
Fax:
Shanghai 200333,China
Tel: 86-21-32513135 / 32513136 E-mail
Fax: 86-21-32513139
Date
E-mail: Michelle.Li@viewshop.net
Contact Person Ms Michelle Li
Signature Booth No.
Web: www.viewshop.net
All the Items must be marked on the location plan in the following form.
Scale:1 =1 square meter
§
¨
Spotlight 100W
Long-arm Spotlight 100W
Fluorescent tube 40W
Power point
(For shell scheme only)
MAX500W
Shelf Flat/Slope
CONDITIONS
1. Sketch the location of your utilities, such as power outlets, lights, water and compressed air on
this form.
2. Please note that positions of the lights for the standard Shell Scheme Package are fixed and
cannot be relocated.
3. Exhibitors are not permitted to fix their own spotlight or fluorescent light. Special lighting supplies
by exhibitors can be handed over to Viewshop for installation at a nominal price.
4. It is imperative that this service location plan be COMPLETED AND SUBMITTED by the
indicated deadline or at least 3 weeks prior to moving in. Failure to submit may result in the delay
of the utility provision. In the event the utility cannot be provided (due to onsite circumstances),
no refund will be entertained.
5. If the location plan of any service is not submitted, it may be placed at the discretion of the official
contractor, and any relocation will be at the Exhibitor’s expense.
20

FORM 6D
SPECIAL DESIGN
BOOTH/UPGRADING OF
SHELL SCHEME
Submission deadline: 5 Nov 2008
Please return form to Exhibitor Information
¡ ¡
¡ ¡
Company Name
Address
VIEWSHOP EXHIBITS & Contact Person
DISPLAY(SHANGHAI) CO.,LTD.
Room 510, MIDDLERING BUSINESS Tel
HARBOR No.915 Zhen Bei Road
Fax:
Shanghai 200333,China
E-mail
Ms Lisa Shen
Date
Mobile 13482264716
Tel: 86-21-32513135 / 32513136
Signature Booth No.
Fax: 86-21-32513139
E-mail: Lisa.shen@viewshop.net
Your requirements
Notes:
1. Booth Design Submission
TECHNICAL DRAWINGS (plan and perspective) of your booth design MUST be submitted to the Organizer for
IMMEDIATE approval if you joined the exhibition above the stipulated deadline. Please refer to the rules and
regulations in the manual for more information.
2. Performance Bond
ALL contractors, other than the Official Contractors must place a refundable Performance Bond of RMB5,000. The
payment should be made out to Shanghai International Convention & Exhibition Center one week before the event
date.
3. Contractor Badges’ Application and Collection
ALL contractors, other than the Official Contractors must have badges to access the venue during the build-up day
and the exhibition period. Please click on www.sicec.net/tzgd.htm to check out the application procedure. Please
download the relevant forms to fill in and send back to the below contact by 14 Nov 2008:
Mr. Gong
Shanghai Int’l Convention & Exhibition Co., Ltd
Tel.: 86-21-50370000 x 6818
Fax: 86-21-50370080
Email: sicec@online.sh.cn
Copies of contractors or each staff’s identity card and a refundable badge deposit of RMB50/badge need to be
submitted when collecting badges.
4. The Regulations on the construction of Special Booth
• The height limit of the booth is 5.5 meters.
• All the construction must be on the carpet.
• Capping structure and neon light are prohibited to be used in the exhibition center.
21

FORM 7
HOTEL BOOKING
Submission deadline: 10 Nov 2008
For any enquiry on room reservations, please contact:
Ms. Linda Yang - Group Services Officer, Grand Hyatt Shanghai
Tel: +86 21 5049-1234 Ext 2001 | Fax: +86 21 5049-8382 | Email: groupservice.ghshanghai@hyatt.com
First Name Family Name
Dr Mr Ms
Company
Title Email
Tel Fax
Address
Country
Arrival and Departure Info
Check in date Flight ETA
Check out date Flight ETD
Room Reservation
Room Preference Smoking Non-Smoking
Grand Room CNY 2000+15% Service Charge
The above room rates are subject to 15% surcharge. Room assignment will be subject to first come first served basis & availability.
The above room rates are inclusive of one buffet breakfast. Additional breakfast is available at CNY 208+15% service charge per person.
Airport Transfer
Transfer Required Arrival Pick up Departure Transfer
Audi A6 Hong Qiao Airport @RMB400 Pudong Airport @RMB600
Mercedes Benz S320 Hong Qiao Airport @RMB850 Pudong Airport @RMB1280
One-way rate per car @ 3 persons max. Airport transfer may only be confirmed with flight details.
Passport Details
Passport No VISA No
Date of Issue & Validity Place of Issue
Credit Card Details
Credit Card No. Expired Date
AMEX VISA Master Card DC Authorized Signature
Hotel Use Only
Reservation confirmed by Reservation No.
Reservations should be made directly with Grand Hyatt Shanghai by returning this form via email to groupservice.ghshanghai@hyatt.com
or fax to +86 21 50498382 on or before 10 Nov 2008. Any reservation request after this date will be subject to room availability basis.
The above credit card number will serve to guarantee the room reservation and authorize Grand Hyatt Shanghai to charge full length of
stay if any no-show, early departures or any cancellation after 10 Nov 2008. Hotel rooms are available for guest check-in after 2.00PM.
Check out time is 12.00 noon. No booking would be confirmed without credit card number.
Online Booking is available at: http://shanghai.grand.hyatt.com/hyatt/hotels/index.jsp. Please fill promotion
code of G-DM24 into field of “Group/Corporate” in order to enjoy the group discount rate.
22

FORM 8
INTERNET ORDER
Submission deadline: 5 Nov 2008
ad:tech Shanghai 2008
Event Date: 25-26 Nov 2008
Event Venue: Shanghai International Convention & Exhibition Center
Contact Person: Linda Li Email:lindali@dmgworldmedia.com
Tel: (65) 6513 0606 Fax: (65) 6736 0583
Internet Order:
Company Name
Booth Number
Date
Contact Person
Tel
Fax
E-mail
Service Description & Quotation:
Service Rental/Event (USD) Quantity Total Payment
1MB Internet Access
(setting up cable line
internet connection for
400
PCs/laptops in the booth;
Wifi connection set-up;
onsite trouble shooting )
Payment Details:
Cheque:
Made payable to: dmg world media (Singapore) Pte Ltd
Sent to: 390 Havelock Road #08-01 King’s Centre Singapore 169662
Attention to: Ms Delaine Tia Email: delainetia@dmgworldmedia.com Tel: +65 65130611
NB: Please indicate company name and payment type, i.e. internet order.
Payment in USD Payment in RMB
Account Name: dmg world media (Singapore) Pte Ltd Account Name: Corporate IT Solutions (Shanghai) Co., Ltd
Account Number: 58091029 Account No.: 1001 2566 0900 7322 602
Standard Settlement Instructions Bank Name: Industrial and Commercial Bank of China, Shanghai
Intermediary Bank: Bank of America, Singapore Branch Municipal Branch
Swift: BOFAUS3N Swift Code: ICBKCNBJSHI
Beneficiary Bank: Bank of America, Singapore Branch Bank address NO.9 PU DONG AVENUE SHANGHAI CHINA
©
SWIFT: BOFASG2X Contact Person Wilson He
©
Tel: +86 21 6504 0322 Fax: +86 21 6543 9914
Any other enquiry on payments and advices, please contact:
dmg world media (UK) ltd Westgate house, 120-130 Station Road, Redhill Surrey RH1 1ET England
Tel: +44 1737 855000 Fax: +44 1737 855650
23

FORM 9
EXHIBITOR & SPONSOR
BADGES
Submission deadline: 5 Nov 2008
Exhibitor and sponsor’s badges can be collected from the on-site Check-In Counter on 24 Nov
2008, 4pm onwards. Please provide below details (in BLOCK LETTERS) of all personnel from
your company and associated companies who will be manning the exhibition stand.
Please photocopy this form if the given space is insufficient.
Company Name of Personnel Job Title Nationality
Exhibiting/Sponsoring company: ___________________________________________ Booth no:_____________
Person in charge of exhibition details: ______________________________ Signature: ___________________
Company address (or company stamp): _____________________________________________________________
_____________________________________________ Tel: ________________ Fax: _________________
Email: _____________________________________________________ Date: ______________________
24

Form 10
Conference Pass Purchase
CONFERENCE PASSES
Please visit the link below to register for your conference pass.
http://www.ad-tech.com/shanghai/adtech_shanghai_register.aspx
Early
Advance
Bird Onsite
25th &
Individual Passes Runs to
3rd –
26th Nov
2nd
24th Nov
Nov
Full Conference Pass
(entitled to keynote sessions, advertising platforms &
US$695 US$895 US$995
solutions, strategy, planning & metrics, new dimensions and
exhibition hall)
One Day Conference Pass*
(includes access to all keynote and breakout sessions and
exhibition hall within the day)
US$395 US$495 US$545
Day 1: 25 Nov 08
OR
Day 2: 26 Nov 08
* Subject to availability
Exhibit Hall Only
FREE FREE FREE
(includes exhibit hall and keynotes only)
Corporate Passes Onsite
Early Bird Advance
25th & 26th
Runs to 2nd Nov 3rd – 24th Nov
ad:tech main conference only Nov
Group order for 5 full conference
US$3000 US$4000 Not available
passes
Group order for 10 full conference
US$6,000 US$8,000 Not available
passes
Group order for 20 full conference
US$12,000 US$16,000 Not available
passes
Note:
• For Corporate passes, please contact Ms. Julia Kwan at +65 6513 0600 or email
Julia@ad-tech.com.
• Discounts for Exhibitors & Sponsors / associations & media partners – 20% off Early Bird Rate
(USD556)
25