Selling ads oline made
fast, simple and sexy



                       Part of
                  AGORA Group
40% to 90%




               unsold inventory of big online publishers


2009, businessinsider.com                       ...
No revenue at all




from vast amount of user generated content

                                  CC bigcityal
Struggling for innovation
in online advertising

banner blindness
switching from search to real time web




             ...
Why?
Oversized industry
of online marketing


                      media agencies

                  costly sales people

    ...
Entry barrier for
the businesses




          who knew how to do it offline
CC Josh [unemployed IT dude]
Too much knowledge required



CPM       pagerank              page takeover

CPC       keyword
                          ...
Turn your visitors
 into advertisers!
Listen to the instincts




     Let them do it fast and often!
CC markfftang
The widget: click on “Advertise here”
Buy the ad without leaving the site
Your ad is displayed here & now
Fast          Simple                 Sexy




3 step process
                 flat fee pricing
                           ...
Does it already work?
9000 publishers in Poland
              since June


     500 000 000 impressions
          of the widget/month
Agora successfully sells
to small business




in all their news & content-
based online media
Unique revenue share model for
social media platforms
            $7

    blogger/                                $10
 pla...
Our timeline
                                   Crossing
                                 the borders!
                   ...
Köszönöm a figyelmet!
     Did you register for early access at www.adtaily.eu?




twitter.com/julencja
julia@adtaily.com
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Selling Ads Online Made Fast Simple And Sexy Barcamp Budapest

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AdTaily at Barcamp Budapest March 2010

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Selling Ads Online Made Fast Simple And Sexy Barcamp Budapest

  1. 1. Selling ads oline made fast, simple and sexy Part of AGORA Group
  2. 2. 40% to 90% unsold inventory of big online publishers 2009, businessinsider.com CC TheTruthAbout
  3. 3. No revenue at all from vast amount of user generated content CC bigcityal
  4. 4. Struggling for innovation in online advertising banner blindness switching from search to real time web CC Chris Denbow
  5. 5. Why?
  6. 6. Oversized industry of online marketing media agencies costly sales people advertising networks CC Sean Munson
  7. 7. Entry barrier for the businesses who knew how to do it offline CC Josh [unemployed IT dude]
  8. 8. Too much knowledge required CPM pagerank page takeover CPC keyword expandable CPA bidding skyscraper SEO pageviews SEM unique users toplayer CC htby etc…
  9. 9. Turn your visitors into advertisers!
  10. 10. Listen to the instincts Let them do it fast and often! CC markfftang
  11. 11. The widget: click on “Advertise here”
  12. 12. Buy the ad without leaving the site
  13. 13. Your ad is displayed here & now
  14. 14. Fast Simple Sexy 3 step process flat fee pricing 0% commission CC tuppus CC Joe Lanman CC Luiz Felipe
  15. 15. Does it already work?
  16. 16. 9000 publishers in Poland since June 500 000 000 impressions of the widget/month
  17. 17. Agora successfully sells to small business in all their news & content- based online media
  18. 18. Unique revenue share model for social media platforms $7 blogger/ $10 platform user $3 advertiser platform owner successful performance on 5 major Polish blogging platforms
  19. 19. Our timeline Crossing the borders! Hungary? Sep 2008 Jun 2009 Mar 2010
  20. 20. Köszönöm a figyelmet! Did you register for early access at www.adtaily.eu? twitter.com/julencja julia@adtaily.com

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