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@adstage
Mastering Marketing Automation:
Turning Strangers into Customers
and Customers into Advocates
We All Know The Power of Marketing Automation
@adstage
However, This Only Covers Email
@adstage
VS
Time Spent Per Day on Social Media
@adstage
Source: eMarketer, November 2014
41
MINUTES
21
MINUTES
21
MINUTES
10
MINUTES
17
MINUTES
17
MINUTES
Reach and Scale
@adstage
1.49B
USERS
400M
USERS
100M
USERS
364M
USERS
304M
USERS
100M
USERS
Updated: September 2015
In Fact, Studies Show
@adstage
ONLY 2% OF
COLD CALLS
RESULT IN A
BOOKED
APPOINTMENT
COMPANIES
OF 150-500
TYPICALLY
HAVE 6 OR 7
DECISION MAKERS
Source: CirrusSource: LeapJob
Acquiring Your
Strategic Company List
@adstage@adstage
2 Types of Strategic Company Lists
@adstage
SALES TOP
PROSPECT LIST
WEBSITE VISITOR
COMPANY LIST
Top Prospect Lists in CRM
@adstage
HubSpot Salesforce Intercom
Identifying Your Website Visitors
@adstage
Using Reverse IP Lookup
@adstage
Promote Top of the Funnel Content on LinkedIn
@adstage
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Top of the Funnel
Bottom of the Funnel
Precise Targeting with LinkedIn Ads
@adstage
Company Targeting
Job Title Targeting
Industry and Job Title Targeting with LinkedIn Ads
@adstage
AND
Industry or Job Title Targeting with Facebook Ads
@adstage
OR
Overlap Targeting in AdStage
@adstage
Examples of Ads in Feeds
@adstage
Influencing
Prospects Using Ads
@adstage@adstage
Exporting Lead Lists from Your CRM/MA
@adstage
FUNNEL STAGES
• OPEN
• CONTACTED
• QUALIFIED
• PROPOSAL
Exporting Lead Lists from Your CRM/MA
@adstage
Upload Lists into Facebook and Twitter
@adstage
Manage Audiences Across Both Platforms
@adstage
Ads for Every Stage of the Funnel
@adstage
OPEN QUALIFIEDCONTACTED PROPOSAL
Using Dynamic Retargeting
for Lead Nurturing
@adstage@adstage
@adstage
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Example of Lead Nurturing Email Drip
@adstage
Examples of Content
Amplify It with Dynamic Retargeting on Social
@adstage
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Cold Leads
Warmer Leads
Using These Tracking Pixels
@adstage
Facebook Website Custom Audience Twitter Conversion Tracking Website Tag
Add Exclusion Targeting
@adstage
Logic with Exclusion Targeting
@adstage
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Targeted Audience Excluded Audience
Blog post subscribers
Whitepaper downloads
Case study downloads
Blog post subscribers
Whitepaper downloads
Case study downloads
Webinar registrants
Your target audience
Examples of Ads in Feeds
@adstage
Example Journey for the End User
@adstage
Visits website and
does not convert
Visits LinkedIn,
clicks an ad, and
subscribes to blog
Receives three touch points for nurture
campaigns via email, Facebook, and Twitter
Adding Social Ads to Different Lead Stages
@adstage
Questions?
@adstage
CEO and Co-Founder
of AdStage
@sahilio
SAHIL
JAIN
bit.ly/adstage-launch-2015
For today’s slides
LAUNCH Scale
@adstage

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Mastering Marketing Automation: Turning Strangers into Customers and Customers into Advocates