Social Media Platforms Behavioural Change -> Marketing Opportunity Julian Cole Adspace Pioneers
Different Social Media Platforms  <ul><li>Behaviour </li></ul>Marketing Opportunity <ul><li>Microblogging (Twitter) </li><...
Twitter  <ul><li>Broadcast </li></ul>Customer Service
 
Twitter  <ul><li>Information </li></ul>Sales
 
Blogs  <ul><li>Information source  Brand Positioning </li></ul>
good
Youtube  <ul><li>Entertainment  Branded Entertainment </li></ul>
Blendtec
Online Social Networks  <ul><li>Communication  </li></ul><ul><li>Self Image </li></ul>Communication/Conspicuous Consumption
 
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Social Media Platforms and the behavioural changes

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Social Media Marketers need to start talking about Social Media Platforms in terms of the behavioural changes rather than the nuts and bolts of the technology

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Social Media Platforms and the behavioural changes

  1. 1. Social Media Platforms Behavioural Change -> Marketing Opportunity Julian Cole Adspace Pioneers
  2. 2. Different Social Media Platforms <ul><li>Behaviour </li></ul>Marketing Opportunity <ul><li>Microblogging (Twitter) </li></ul><ul><li>Blogs </li></ul><ul><li>Video file sharing (Youtube) </li></ul><ul><li>Online Social Networks (Facebook) </li></ul>
  3. 3. Twitter <ul><li>Broadcast </li></ul>Customer Service
  4. 5. Twitter <ul><li>Information </li></ul>Sales
  5. 7. Blogs <ul><li>Information source Brand Positioning </li></ul>
  6. 8. good
  7. 9. Youtube <ul><li>Entertainment Branded Entertainment </li></ul>
  8. 10. Blendtec
  9. 11. Online Social Networks <ul><li>Communication </li></ul><ul><li>Self Image </li></ul>Communication/Conspicuous Consumption

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