How You Were Misled1

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  • How You Were Misled1

    1. 1. How your advertising agency misled you about Social Media - Julian Cole
    2. 2. What I will cover in this presentation <ul><li>3 Benefits of social media </li></ul><ul><li>The 2 biggest Misconceptions about social media </li></ul><ul><li>3 steps to getting started </li></ul>
    3. 3. What is social media? <ul><li>‘ Is the ability for users to both consume and create content online.’ </li></ul>
    4. 4. It’s all about Relationships <ul><li>Relationship = no. of interactions </li></ul><ul><li>Social Media offers easy interactions. Facebook </li></ul><ul><li>Brands with high interactions are king! </li></ul>
    5. 5. 1st Benefit: Brand Positioning/Relationships
    6. 6. 2nd Benefit : Marketing Intelligence
    7. 7. 3rd Benefit Customer Feedback
    8. 8. 2 of the Biggest Misconceptions
    9. 9. 1. Viral = Big Bangs for Small Bucks
    10. 10. 2. Don’t trust your advertising agency
    11. 11. Write these down! <ul><li>Google Alerts </li></ul><ul><li>Australian Blog Index RSS reader </li></ul><ul><li>3. Ask for help </li></ul>

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