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How you were misled by your Advertising Agency
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How you were misled by your Advertising Agency

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A presentation for the Australian Marketing Institute on how your advertising agency misled you about social media.

A presentation for the Australian Marketing Institute on how your advertising agency misled you about social media.

Published in: Business, News & Politics

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  • Transcript

    • 1. How your advertising agency misled you about Social Media - Julian Cole
    • 2. What I will cover in this presentation
      • 3 Benefits of social media
      • The 2 biggest Misconceptions about social media
      • 3 steps to getting started
    • 3. What is social media?
      • ‘ Is the ability for users to both consume and create content online.’
    • 4. It’s all about Relationships
      • Relationship = no. of interactions
      • Social Media offers easy interactions. Facebook
      • Brands with high interactions are king!
    • 5. 1st Benefit: Brand Positioning/Relationships
    • 6. 2nd Benefit : Marketing Intelligence
    • 7. 3rd Benefit Customer Feedback
    • 8. 2 of the Biggest Misconceptions
    • 9. 1. Viral = Big Bangs for Small Bucks
    • 10. 2. Don’t trust your advertising agency
    • 11. Write these down!
      • Google Alerts
      • Australian Blog Index RSS reader
      • 3. Ask for help

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