How you were misled by your Advertising Agency

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Anders Kinberg, Managing Director at OgilvyOne Worldwide AB, favorited this 5 months ago

How your advertising agency misled you about Social Media - Julian Cole
What I will cover in this presentation
- 3 Benefits of social media
- The 2 biggest Misconceptions about social media
- 3 steps to getting started
What is social media?
- ‘ Is the ability for users to both consume and create content online.’
It’s all about Relationships
- Relationship = no. of interactions
- Social Media offers easy interactions. Facebook
- Brands with high interactions are king!
1st Benefit: Brand Positioning/Relationships
2nd Benefit : Marketing Intelligence
3rd Benefit Customer Feedback
2 of the Biggest Misconceptions
1. Viral = Big Bangs for Small Bucks
2. Don’t trust your advertising agency
Write these down!
- Google Alerts
- Australian Blog Index RSS reader
- 3. Ask for help