adsmobi Mobile Advertising Seminar Jakarta June 19
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adsmobi Mobile Advertising Seminar Jakarta June 19 Presentation Transcript

  • 1. www.adsmobi.com MOBILE ADVERTISINGMobile Advertising Seminar Jakarta June 19, 2012 Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • contact@adsmobi.com
  • 2. MOBILE ADVERTISING SEMINAR JAKARTAAgenda for Today MOBILE INDUSTRY TRENDS MOBILE PRODUCTS: HOW CAN BRANDS USE MOBILE? HOW WE HELP YOU ACHIEVE YOUR MOBILE ROI www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 3. ABOUT ADSMOBIMedia Buying Platform for Mobile AdvertisingFounded: February 2010Employees: 30+ worldwideHQ: New YorkOffices: London, SingaporeReps: Hamburg, Jakarta, Madrid, Milan, Mumbai www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 4. EXPERIENCED TEAMGlobal team of highly experienced individuals Ramy Yared Co-Founder & Managing Director PREVIOUS COMPANIES: Smaato Buzzcity Media PlazzaYour APAC teamWandrille Pruvot Malcolm Wong Afla Zulfahmi Samuel Tam Alvin Ling Alexander VossSales Director, Head of Sales Account Manager Director Ad Operations, Senior Manager, Senior MarketingAPAC Development, APAC Indonesia Americas Ad Operations APAC Manager www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 5. ADSMOBI INVENTORYOne of the leading Mobile Advertising Platforms! N. America: 20% EMEA: 36% Asia: 39% S. America: 5%adsmobi Network Inventory, Q3 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 6. Mobile Industry Trends www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 7. INDUSTRY TRENDSBig Brands love Mobile "The new rule is `mobile first` in everything“ Eric Schmidt, CEO Google "There is a unique relationship between people and their phones” Andy Lees, Senior Vice President Microsoft “Mobile is very important to our strategy and will only become more critical as consumer adoption and usage becomes more widespread” Steve Yankovich, vice president of platform business solutions and mobile, eBay "3 billion applications downloaded in less than 18 months - this is like nothing we`ve ever seen before“ Steve Jobs, Ex-Chairman of the Board, Apple www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 8. INDUSTRY TRENDSThe Digital World is changing into Mobile Over a year ago… Smartphone sales Overtook PC sales In 3 years time… Tablet sales will overtake PC sales Smartphone sales will be 3x PC salesSource: Mary Meeker 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 9. INDUSTRY TRENDSGlobal Penetration 6.8 Billion People worldwide 5.3 Billion WORLDWIDE MOBILE SUBSCRIBERS 1.4 Billion TVs 1 Billion PC’sSource: MMA 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 10. MOBILE CONSUMER TRENDSRe-Imagination of Magazines Then Now Piles of Print Copies (Flipboard) +123% compared to 2012Source: Mary Meeker 2012 More Content / Always Up-To-Date / Personalized / Interactive (Video + Audio) www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 11. MOBILE CONSUMER TRENDSRe-Imagination of Calling a Cab Then Now Long Lines During Rush Hours / One-Tap Taxi Call / +123% compared to 2012 Rain / Some Areas May Not Have Taxis Roaming on StreetsSource: Mary Meeker 2012 Location-Aware / Electronic Payment www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 12. MOBILE CONSUMER TRENDSRe-Imagination of Coupons + Local Services Then NowNon-Personalized / Smaller Discounts / (Groupon/DailyDeal/Yoose) +123% compared to 2012 Easily Lost or ForgottenSource: Mary Meeker 2012 Personalized / Location-Aware / Instant Deals / Group-buying Discount www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 13. MOBILE CONSUMPTIONMobile changed Media Consumption www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 14. MOBILE CONSUMPTIONIn-App Advertising is more effective round-the-clock than TV or InternetSource: intomobile, September 2011 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 15. MOBILE CONSUMPTIONAugmenting traditional Media $32M was bought whilst commuting (2011) 5% Scan to buy conversion rate (April 2012)Sources: PayPal’s online and mobile shopping insights Study 2011, Paypal 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 16. MOBILE CONSUMPTIONShare of Average Time Spent per Day vs. Ad Spending in the USA 2011 42,0% TV 42,5% 25,9% Internet 22,2% Radio 14,6% 10,7% Mobile 10,1% 1,0% Newspapers 4,0% 14,3% Magazines 2,8% 10,6% Time spent share Ad spending share Note: *time spent with the internet excludes internet access via mobile, but online ad spending includes mobile internet ad spending; due to this, the total of the ad spending shares of all the media adds up to more than 100 %Source: eMarketer, Dec 2011 & Jan 2012. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 17. MOBILE CONSUMPTIONShare of Average Time Spent per Day vs. Ad Spending 40% 43% 23% 1% 9% 11% Viewer Time Spent Ad SpentSource: flurry 2011. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 18. MOBILE CONSUMPTIONThe average Asian mobile web users consumes 5.5 hours of media dailyYesterday, how much time did you spend on the following activities? Minutes Spent % of Time 101 31% Using Mobile (excluding 9% SMS/Calls) 10% 31% Online via desktop/laptop 84 25% Watching TV 83 25% 25% 25% Listening to Radio 32 10% Reading 30 9% Newspapers/Magazines www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 19. MOBILE USAGEHousehold ownership of devices (In %)Source: Nielsen 2012. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 20. MOBILE INTERNET USAGE44% of the population in Indonesia is accessing internet via their mobile phone only 59% 44% 32% 30%Source: mobiThinking 2011 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 21. MOBILE USAGEHousehold intention to purchase devices in next 12 monthsSource: Nielsen 2012. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 22. MOBILE USAGEGiant Potential for Smartphone Penetration in Indonesia China Hong Taiwan Japan Korea Australia Malaysia Indonesia Thailand Singapore KongSource: Nielsen 2012. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 23. MOBILE INDUSTRY TRENDS ASIA10Asia10 markets will surpass the 1 billion smartphone landmark in 2015 1 Billion Smartphones in 2015 +149% compared to 2012Source: adsmobi Whitepaper/Mobile Squared May 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 24. MOBILE INDUSTRY TRENDS ASIA10Mobile Ad Spend in the Asia10 markets will be worth 6.2 Billion US-$ in 2015 6.2 Billion Mobile Ad Spend in 2015 (US-$) +99% compared to 2012Source: adsmobi Whitepaper/Mobile Squared May 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 25. MOBILE INDUSTRY TRENDS ASIA10Asia10 markets will count 3.5 Billion Mobile Subscriptions in 2015 3.5 Billion Mobile Subscriptions in 2015 +35% compared to 2012Source: adsmobi Whitepaper/Mobile Squared May 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 26. MOBILE INDUSTRY TRENDS ASIA10Indonesian Mobile Ad Spend will increase by 45% in 2013 In Million US-$ Mobile Advertising Spend Asia10, Selected Markets 100 + 30% 90 80 + 33% 70 + 33% 60 + 31% 50 + 45% 2012 + 37% 2013 40 30 20 + 33% 10 - Australia India Singapore Indonesia Thailand Vietnam MalaysiaSource: adsmobi Whitepaper/Mobile Squared May 2012 www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 27. MobileProducts www.adsmobi.com ▪ contact@adsmobi.comCopyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 28. How canbrands use mobile? www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 29. GEO-LOCATION TARGETING Location aware and high effectiveThe user opens a mobile website/app Your defined banner will Several Call-to-Actionsin a certain zone (e.g. Jakarta center) be displayed. possible Mobile Web Page App Store Facebook Click to Map Click to Call Click to Video www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 30. AUDIENCE TARGETINGTarget your Audience to the exact need of your BrandChannel/Category Demographicse.g. Automotive, Business, Education, e.g. Age, Education, Ethnicity,Games, Music, News, Sports, Travel. Gender, HHI, Interests. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 31. CROSS-MEDIA ADVERTISING Contraband Nielsen study: Higher purchase interest with Mobile Video Ads Nielsen study 2012: Contraband Ad Campaign (TV spot + 15-sec Mobile Video Ad) Purchase interest increased by 72% (in comparison to TV-only Ads) www.adsmobi.com ▪ contact@adsmobi.comQuelle: www.mobilemarketer.com (April 17, 2012). Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 32. adsmobi’sApproach www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 33. HOW TO SECURE THE RIGHT AUDIENCESeveral Mobile Solutions and Formats available to secure the Right Audience Display Location Based App Rich Media Banner Advertising Promotion & Video Ads www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 34. TARGETING CAPABILITIESMechanical and Audience Targeting to Reach your AudienceOperation Platforms Location CarrierAndroid, Bada, Blackberry, iPhone, City, Country, State/Province, Region, e.g. Telkomsel, Indosat, Exel, 3…iPad, WAP, Symbian, Windows Phone. Longitude, Latitude. Channel/Category Demographics e.g. Automotive, Business, Education, Age, Education, Ethnicity, Gender, Games, Music, News, Sports, Travel. HHI, Interests. www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 35. CALL-TO-ACTIONDifferent Call-to-Actions directs your audience directly to the right content Click to App Click to Click to Click to Click to Click to Call Store Facebook Map Web Video www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 36. DISPLAY BANNER ADVERTISING EXAMPLE4 steps to your Mobile Display Banner campaign Campaign Creation Audience IO Creation + Reporting/Campaign Selection Banner Creatives Optimization www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 37. CAMPAIGN CREATIONPractical Hands-On approachWork together on• Define your campaign goal• Describe your product + target group• Define your Location• Select your Flight Dates www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 38. INVENTORY SELECTIONSelect the right inventory to reach your target groupSelect your Audience• Define your desired category• Select your publishers• Define your campaign pricing www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 39. INSERTION ORDERGet your campaign liveEasy process to launch a campaign• Sign IO…Campaign goes live! www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 40. REPORTING + CAMPAIGN OPTIMIZATIONOptimize your Campaign www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 41. Rich MediaAd Formats www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 42. BIRTH OF SMARTPHONESHappy Birthday, Dear iPhone! 2007: Birth of Smartphones www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 43. EVOLUTION OF RICH MEDIA STANDARDSInvention of open Rich Media Standards for fast and cost effective mobile advertising campaigns www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 44. RICH MEDIA FORMATSAd Formats Overview & Rich Media Partners Ad Formats Overview: Rich Media Partners: www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 45. RICH MEDIA ADVANTAGEWhy to invest in Mobile Rich Media Advertising1. Higher Engagement Rates2. Higher Brand Awareness3. Focus on Emotive Metrics4. Powerful Tracking Parameters www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 46. RICH MEDIA ADVERTISING SUCCESS Typical steps to get a rich media campaign live BRIEFING PITCH BUILD DISTRIBUTE OPTIMIZE• Client Needs • Concept • Rich Media • Negotiate Media • Tracking• Research • Creative and Platform • Campaign Setup • Analytics Storyboard • TestStakeholders Client Client Client Client Client Agency/ Agency/ Agency Agency/ Ad Network/Rich Agency/ Ad Network/Rich Ad Network Media Vendor Ad Network Media Vendor www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 47. RICH MEDIA ADVERTISING EXAMPLESAdsmobi Rich Media Demo Link www.adsmobi.com/demo www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 48. How we can help YOU www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 49. HOW ADSMOBI CAN HELP YOUHow adsmobi can help you achieve your ROI goals TRANSPARENCY Non-blind quality advertising traffic COST EFFECTIVENESS One contact = 50,000 Mobile Websites & Apps. POWERFUL REPORTING Strong Analytic Tools to optimize your campaign STRONG SALES SUPPORT Global Sales & Adops team assures fast on-time campaign support www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 50. SUMMARY www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 51. ADSMOBI MOBILE ADVERTISING SEMINARSummary INDUSTRY TRENDS: MOBILE IS HERE, NOW! MOBILE IS A PROVEN AND EFFICIENT MEDIUM! ADSMOBI’S APPROACH: TRANSPARENT, TARGETED, AFFORDABLE www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 52. Mobile Advertising Seminar SurveyTake the survey and download our free whitepaper Send us your feedback anddownload our free White Paper: http://bit.ly/MJ2ngH www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved
  • 53. adsmobi Inc.ramy@adsmobi.com 333 North Bridge Rd, #05-00 Singapore 188721wandrille@adsmobi.comalexander@adsmobi.comafla@adsmobi.comAbout adsmobi Inc.adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobileadvertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobilemediation and optimization platforms.adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals.adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help T: +65 6336 6254 Facebook.com/adsmobieffectively manage media spending with the flexibility to target a desired audience at the right time, in the right Twitter: @adsmobiplace, on the right device. E: singapore@adsmobi.comNew York ▪ London ▪ Hamburg ▪ Singapore www.adsmobi.com ▪ contact@adsmobi.com Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved