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Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
Attract and Win Customers With Storytelling
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Attract and Win Customers With Storytelling

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Slides from my Intelligent.ly class on Oct. 10 on how to engage users, investors, and customers with storytelling. Related blog post: http://www.adamdsigel.com/2013/10/10/storytelling-wins/

Slides from my Intelligent.ly class on Oct. 10 on how to engage users, investors, and customers with storytelling. Related blog post: http://www.adamdsigel.com/2013/10/10/storytelling-wins/

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  • 1. @adamsigel Aereo #ILYmktg STORYTELLING
  • 2. WHY ARE YOU HERE?
  • 3. PITCH CONTENT SPEC When would you use storytelling?
  • 4. EMPATHY = care
  • 5. DISTRESS = focus
  • 6. ” “The greatest commandment in story is make me care.
  • 7. BIG IDEA
  • 8. 1 2 3
  • 9. setthe stakes 1 2 3
  • 10. onesentence. 1 2 3
  • 11. The United States should lead in space achievement because it holds the key to our future on Earth.
  • 12. Together, we can fix the broken pumps and filled latrines to help prevent 6,000 people from dying every day.
  • 13. Intelligent.ly helps you learn what you need to win, from people who've done it before.
  • 14. your turn
  • 15. elements of story telling
  • 16. heroes mentors &
  • 17. domain expertise
  • 18. offer wisdom shared understanding
  • 19. define the journey
  • 20. call to adventure
  • 21. allies and Enemies
  • 22. anticipate resistance
  • 23. reward the define
  • 24. YOUR PRODUCT is the ADVENTURE that YOUR USERS have been waiting for
  • 25. recap
  • 26. STORIES contentyou audience message users product
  • 27. EMOTION care focus
  • 28. BIG IDEA POV “so what”+ = sentence
  • 29. JOURNEY hero + mentor 1 shared understanding2 call to adventure3 allies + enemies 4 anticipate resistance 5define the reward 6
  • 30. PRODUCT ordinary extraordinary
  • 31. Q A&
  • 32. Drawing customers in with stories makes them emotionally invested in your product. @ADAMSIGEL ADAMDSIGEl•com

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