1stInternational Conference on Business     and Information Management             (ICBIM-2012)      9th January to 11 Jan...
MEDIA AND THE RIGHT TO FOOD CAMPAIGN-  A CASE STUDY ANALYSIS ON THE ROLE OF               PRINT MEDIA22 January 2012   ICB...
WHY HUNGER?22 January 2012       ICBIM‐2012   3
INDIAN POLITY DECISIONS-  According to Indian Government-                      Government  People spending more than 965/-...
FOOD FOR THOUGHT According t new GLOBAL HUNGER INDEX 2011 b A     di    to                                2011- by interna...
HUNGER RANKING OF SELECTED COUNTRIES                  Source-International Food Policy Research Institute22 January 2012  ...
PARADOX/ REALITY CHECK22 January 2012   ICBIM‐2012   7
IRONY OF THE DECADEIndia is the third largest producer of food in the world.India has the capability to feed ten millions ...
INDIAN INITIATIVE The Ri ht to Food Th Right t F d campaign.                     i In 2001 , the Indian government made th...
According to the United Nations         g                                Committee   on Economic, Social and Cultural Righ...
Can media play an instrumental role in eradicating thismenaceOrIs it just another machinery of capitalism and a tool of fr...
ROLE OF MEDIA•Mass media is an instrument of social power and can attractand direct attention to problems , solutions /peo...
RESEARCH QUESTIONRQ1: Will the Randal Beam theory concerning the marketdriven journalism apply to the Indian news papers s...
CHARACTERISTICS OF MARKET DRIVENJOURNALISM   ( according to Randal Beam). •The market driven journalism concerns with mass...
RESEARCH METHODOLOGYContent analysis- only of front page        analysis                page-The Times of IndiaThe Telegra...
No Name of the Political Economic Crime           Sports   Social   newspaper      news   news     news            news   ...
A pie chart graphical representation of news coverage bringsout the clear picture.   22 January 2012           ICBIM‐2012 ...
Mean, standard deviation and coefficient variation of eachnews items appearing in front page-                             ...
RESULTS•Political news were highly prioritized As a policy all                                prioritized.newspapers cover...
CHALLENGES AND ISSUES IN MEDIA COVERAGE•The structure of media itself is a big hindrance to serious andsystematic coverage...
AFTERMATH •The brazen commercialization of media •The trivialization of the content  •Sensationalism   Sensationalism  •Ga...
THANK YOU.                       PRESENTED BY                       MOU MUKHERJEE-DAS.                       Academician  ...
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Role of print media in coverage of right to food campaign

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Role of print media in coverage of right to food campaign

  1. 1. 1stInternational Conference on Business and Information Management (ICBIM-2012) 9th January to 11 January, 2012 Durgapur, India
  2. 2. MEDIA AND THE RIGHT TO FOOD CAMPAIGN- A CASE STUDY ANALYSIS ON THE ROLE OF PRINT MEDIA22 January 2012 ICBIM‐2012 2
  3. 3. WHY HUNGER?22 January 2012 ICBIM‐2012 3
  4. 4. INDIAN POLITY DECISIONS- According to Indian Government- Government People spending more than 965/- per month in urban India I di People spending more than 781 in rural India Will no longer be deemed poor and will be thus ineligible for any central and state government welfare schemes schemes.22 January 2012 ICBIM‐2012 4
  5. 5. FOOD FOR THOUGHT According t new GLOBAL HUNGER INDEX 2011 b A di to 2011- by international food policy research institute- RANK OF INDIA-67. Way below Pakistan and even China China.22 January 2012 ICBIM‐2012 5
  6. 6. HUNGER RANKING OF SELECTED COUNTRIES Source-International Food Policy Research Institute22 January 2012 ICBIM‐2012 6
  7. 7. PARADOX/ REALITY CHECK22 January 2012 ICBIM‐2012 7
  8. 8. IRONY OF THE DECADEIndia is the third largest producer of food in the world.India has the capability to feed ten millions And yetmillions remain unreached and unfed.India ranks 67th among 84 developing countries according toGHI.GHI 22 January 2012 ICBIM‐2012 8
  9. 9. INDIAN INITIATIVE The Ri ht to Food Th Right t F d campaign. i In 2001 , the Indian government made the Right to Food a legal entitlement through various interim orders and legislations. .22 January 2012 ICBIM‐2012 9
  10. 10. According to the United Nations g Committee on Economic, Social and Cultural Rights –“the right to adequate food is indivisibly linked to theinherent di it of th hi h t dignity f the human person and i i di d is indispensable blfor the fulfillment of other human rights enshrined in theInternational Bill of Human Rights. g 22 January 2012 ICBIM‐2012 10
  11. 11. Can media play an instrumental role in eradicating thismenaceOrIs it just another machinery of capitalism and a tool of freemarket economy?22 January 2012 ICBIM‐2012 11
  12. 12. ROLE OF MEDIA•Mass media is an instrument of social power and can attractand direct attention to problems , solutions /people in ways p p p ythat can favor those with power• The media in a democracy must foster deliberation anddiversity, and ensure accountability•Media reporting should be contextualized within a structure thatexplains the issue of right to food and human rights in relation toa story. •Reports should therefore contain an underlying discourse of human rights in order to foster a better environment for livelihood 22 January 2012 ICBIM‐2012 12
  13. 13. RESEARCH QUESTIONRQ1: Will the Randal Beam theory concerning the marketdriven journalism apply to the Indian news papers selected forthe study?RQ 2: Did the characteristics of market driven journalism madean i impact on right t f d campaign i th present selected t i ht to food i in the t l t dmedia? If so. Then what are the reasons behind failing to reportsuch gross happening in India? 22 January 2012 ICBIM‐2012 13
  14. 14. CHARACTERISTICS OF MARKET DRIVENJOURNALISM ( according to Randal Beam). •The market driven journalism concerns with mass culture. •Readers want information on what might be called the ‘private sphere’—life style, entertainment, recreation, news to use. •Mass culture products often focus on ‘lowest common lowest-common- denominator content’ in order to build the largest possible audience •The size of the corporate sector which offers information determines the characteristics of market oriented journalism. 22 January 2012 ICBIM‐2012 14
  15. 15. RESEARCH METHODOLOGYContent analysis- only of front page analysis page-The Times of IndiaThe TelegraphThe Hindustan TimesThe Ananda Bazaar Patrika.Time period-1st August 3oth September 2011 August-3oth 2011. 22 January 2012 ICBIM‐2012 15
  16. 16. No Name of the Political Economic Crime Sports Social newspaper news news news news news1. Times of India 212 41 88 38 382. Hindustan times 162 dusta t es 6 102 0 43 3 22 383. The telegraph 105 37 42 36 144. Anandabazar 190 33 80 17 36 patrika total 669 213 253 113 126 22 January 2012 ICBIM‐2012 16
  17. 17. A pie chart graphical representation of news coverage bringsout the clear picture. 22 January 2012 ICBIM‐2012 17
  18. 18. Mean, standard deviation and coefficient variation of eachnews items appearing in front page- pageMeasures. Political Economic Crime news Sports Social news news news newsMean 167.25 53.25 63.25 28.25 31.5Standard 40.07 28.28 20.94 8.95 10.14deviationd i tiCoefficient 23.95 52.58 33.11 31.68 32.18of variation 22 January 2012 ICBIM‐2012 18
  19. 19. RESULTS•Political news were highly prioritized As a policy all prioritized.newspapers covered maximum news having politicalperspective. Even the small social issues were given at times apolitical angle. COV-23.95%.•Sports and crime news got the next importance. cov-sports- Sports cov sports31.68%. cov crime -33.11%.•Social news were mostly gossips celebrity news and gossips,speculative journalism. Hunger news were highlighted only on21st September when government took policy decisions. cov-32.18% 22 January 2012 ICBIM‐2012 19
  20. 20. CHALLENGES AND ISSUES IN MEDIA COVERAGE•The structure of media itself is a big hindrance to serious andsystematic coverage of human rights. t ti fh i ht•The media fails in covering the process that leads to anevent.•The media also suffers from a deep elitist bias.•The media views the violation of human rights as sporadicevents and isolated happenings. 22 January 2012 ICBIM‐2012 20
  21. 21. AFTERMATH •The brazen commercialization of media •The trivialization of the content •Sensationalism Sensationalism •Gate keeping Gate •Agenda setting Agenda22 January 2012 ICBIM‐2012 21
  22. 22. THANK YOU. PRESENTED BY MOU MUKHERJEE-DAS. Academician Media Studies DSMS Group of institutions. mou.mukherjeedas@gmail.com22 January 2012 ICBIM‐2012 22

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