Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. PUBLIC RELATIONS EXHIBITIONS <ul><li>Exhibition is an important medium to project an organization’s materials, processes, products or its activities, services, ideas to the public. </li></ul><ul><li>The aim is to – </li></ul><ul><li>Sales promotion. </li></ul><ul><li>Product launch. </li></ul><ul><li>Project the image of the organization. </li></ul><ul><li>Motivate people towards an idea, programme or cause. </li></ul><ul><li>Promote a class of industries. </li></ul><ul><li>To develop contacts with similar bodies in the country and abroad . </li></ul>
  2. 2. EXHIBITIONS <ul><li>Exhibitions in India are organized by industrial and voluntary organizations, central and state governments, local bodies. Their coverage can be national, state level, district level or confined to a village. </li></ul><ul><li>The sponsor should be clear in his mind in regard to the objectives, the scope and the limits of the exhibition. This is important since all the further proceedings revolve round the central idea or the main theme. </li></ul>
  3. 3. EXHIBITIONS <ul><li>FACTORS NEEDED TO BE CONSIDERED BY THE ORG. FOR PARTICIPATION OF SPONSORS- </li></ul><ul><li>The credentials of the sponsors. </li></ul><ul><li>The objectives and scope of the exhibition </li></ul><ul><li>The size and type of the visitors to be attracted. </li></ul><ul><li>The extent of sales likely to result. </li></ul><ul><li>The venue and timings of the exhibition. </li></ul><ul><li>The likely participation by similar organizations or competitors. </li></ul><ul><li>The prospects of earning goodwill of the people. </li></ul><ul><li>The cost- benefit ratio. </li></ul><ul><li>Availability of funds. </li></ul>
  4. 4. EXHIBITIONS <ul><li>Terms and conditions of allocation of space including the license fee for open space, open display platforms and covered space, mode of payment etc. </li></ul><ul><li>Framing rules and regulations for the erection of pavillion, approval of the construction plan etc. </li></ul><ul><li>Decision about the dates of opening and closing of the exhibition and the timings of opening for business visitors and the general public . </li></ul><ul><li>Entry of vehicles and car park. </li></ul><ul><li>Provision of services- fire prevention and fire brigade; electric installations, sanitary facilities, public conveyances, water supply, telephones etc. </li></ul>
  5. 5. EXHIBITIONS <ul><li>Security. </li></ul><ul><li>Medical facilities-first aid, ambulance. </li></ul><ul><li>Booking office-international and domestic. </li></ul><ul><li>Recreational facilities-open air theatre, projection of cultural, trade and promotional films , commercial complexes like restaurants. </li></ul><ul><li>Insurance of stalls, models, displays. </li></ul><ul><li>Publicity-exhibition catalogue, advertisements, press releases, conferences, cinema slides, press review. </li></ul>
  6. 6. EXHIBITIONS <ul><li>FACTORS WHICH THE SPONSORING FIRM SHOULD REMEMBER- </li></ul><ul><li>That an exhibition enables people who are directly interested in what a firm has to display to come along and see precisely what it has to offer and discuss its goods with people who know all about them. </li></ul><ul><li>That an exhibition is quite different from straight forward publicity. </li></ul>
  7. 7. EXHIBITIONS <ul><li>THUS THE FIRMS SHOULD CONSIDER- </li></ul><ul><li>The best stands are built around a straight forward idea. </li></ul><ul><li>They should not be fussy and be quite clear and quite simple in their design. </li></ul><ul><li>The stall should be well lit, no matter where it is. If people have to enter and see what is going on , then the stall should allow them to see clearly and without any difficulty. This means the traffic should flow readily and easily. </li></ul><ul><li>Literature should be readily available. </li></ul><ul><li>The stall should always have sufficient staffs the whole time the exhibition is open to the public. </li></ul>
  8. 8. EXHIBITIONS <ul><li>The selection of the staff should be made carefully. he should be someone who is genuinely interested in what is going on. Someone who has a good knowledge about the firm, its products, who can answer the questions intelligently and in a cheerful way, even at the end of a gruelling day and noisy surroundings . </li></ul><ul><li>The firm should put a visitor’s book and an ideas and suggestions book. </li></ul><ul><li>The stall should have cartoons, photographs, graphics, illustrations, statistics, data, charts, stories to enliven the topic. </li></ul>
  9. 9. EXHIBITIONS <ul><li>The stall should be photographed, so that it can be used in the house journal . </li></ul><ul><li>The firm should keep accurate records of the no of visitors, enquires, types of questions. </li></ul><ul><li>The stall should find out what interested the visitors and why, so that the firm can check whether it is exhibiting on the right lines. </li></ul>
  10. 10. EXHIBITIONS <ul><li>An exhibition is a snowball PR exercise. There can be publicity before, after and during it. Almost all PR media can be used at some time or another. </li></ul>