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Social Media Brand Plan
 

Social Media Brand Plan

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My social media brand plan for JRNL 379 (and my future!).

My social media brand plan for JRNL 379 (and my future!).

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    Social Media Brand Plan Social Media Brand Plan Presentation Transcript

    • Social Media Brand Plan
      By
      Adrienne Mahan
    • Goals:
      Advertise myself for career possibilities
      Move to big city like NYC or Chicago (long-term)
      Obtain career in magazine industry
      write for Rolling Stone or other entertainment magazine ideally
    • Portfolio:
      Include all relevant writing, photography and design work
      Showcase all talents & abilities
      Twitter, Facebook, Picasa, Google, LinkedIn, Delicious and YouTube all assets to my online brand
      My online resume can be found (& downloaded) at: http://adriennemahan.wordpress.com
    • Objectives:
      Intern positions and other experience are key in reaching my goals
      Ultimately I aim to become a writer, photographer who has the opportunity to attend events and interview performers
    • SWOT Analysis:
      Strengths:
      Well-rounded skill set for journalism career
      Weaknesses:
      Lack of professional experience
      Opportunities:
      Supportive family to help me obtain goals wherever I may have to go to accomplish them
      Threats:
      Other new journalists with same experience as me competing for same jobs
    • Current Online Presence:
      Facebook
      Twitter
      Google
      Picasa
      YouTube
      Needs development
      LinkedIn
      Add experience
      Blogger
      Wordpress
    • Key Messages:
      My social media brand will represent my skills and abilities as a journalist
      Without meeting me, employers will see how organized I am and how much work I can put into making something great
    • Strategies:
      Try to get in anywhere I can
      Write event stories for local paper/magazine
      Start my own entertainment blog(?)
      Use Wordpress
      Looks neat & like real website
      Easy to manage
    • Tactics:
      I’m currently working on getting an internship to start getting professional experience
      Short-term:
      I have been working to put a lot of my work online for ease in sharing with potential employers, I will continue to work on and finish this in the next few months
      Long-term:
      Stay humble & hard-working
      Be ambitious
    • Measurement:
      The best way to measure my success will be through how much work I’m doing (daily) & how content I am with what I’m doing
      A job would be nice
      One that offers opportunity to advance within the company or to bigger companies of the like
      Ideally at a company/publication that is somewhat popular