Social Media Brand Plan<br />By <br />Adrienne Mahan<br />
Goals:<br />Advertise myself for career possibilities<br />Move to big city like NYC or Chicago (long-term)<br />Obtain career in magazine industry <br />write for Rolling Stone or other entertainment magazine ideally<br />
Portfolio:<br />Include all relevant writing, photography and design work<br />Showcase all talents & abilities<br />Twitter, Facebook, Picasa, Google, LinkedIn, Delicious and YouTube all assets to my online brand<br />My online resume can be found (& downloaded) at: http://adriennemahan.wordpress.com<br />
Objectives:<br />Intern positions and other experience are key in reaching my goals<br />Ultimately I aim to become a writer, photographer who has the opportunity to attend events and interview performers<br />
SWOT Analysis:<br />Strengths:<br />Well-rounded skill set for journalism career<br />Weaknesses:<br />Lack of professional experience<br />Opportunities:<br />Supportive family to help me obtain goals wherever I may have to go to accomplish them<br />Threats:<br />Other new journalists with same experience as me competing for same jobs<br />
Key Messages:<br />My social media brand will represent my skills and abilities as a journalist<br />Without meeting me, employers will see how organized I am and how much work I can put into making something great<br />
Strategies:<br />Try to get in anywhere I can<br />Write event stories for local paper/magazine<br />Start my own entertainment blog(?)<br />Use Wordpress<br />Looks neat & like real website <br />Easy to manage<br />
Tactics:<br />I’m currently working on getting an internship to start getting professional experience<br />Short-term:<br />I have been working to put a lot of my work online for ease in sharing with potential employers, I will continue to work on and finish this in the next few months<br />Long-term:<br />Stay humble & hard-working<br />Be ambitious<br />
Measurement:<br />The best way to measure my success will be through how much work I’m doing (daily) & how content I am with what I’m doing<br />A job would be nice<br />One that offers opportunity to advance within the company or to bigger companies of the like<br />Ideally at a company/publication that is somewhat popular<br />
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