Social Media Brand Plan
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Social Media Brand Plan

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My social media brand plan for JRNL 379 (and my future!).

My social media brand plan for JRNL 379 (and my future!).

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Social Media Brand Plan Social Media Brand Plan Presentation Transcript

  • Social Media Brand Plan
    By
    Adrienne Mahan
  • Goals:
    Advertise myself for career possibilities
    Move to big city like NYC or Chicago (long-term)
    Obtain career in magazine industry
    write for Rolling Stone or other entertainment magazine ideally
  • Portfolio:
    Include all relevant writing, photography and design work
    Showcase all talents & abilities
    Twitter, Facebook, Picasa, Google, LinkedIn, Delicious and YouTube all assets to my online brand
    My online resume can be found (& downloaded) at: http://adriennemahan.wordpress.com
  • Objectives:
    Intern positions and other experience are key in reaching my goals
    Ultimately I aim to become a writer, photographer who has the opportunity to attend events and interview performers
  • SWOT Analysis:
    Strengths:
    Well-rounded skill set for journalism career
    Weaknesses:
    Lack of professional experience
    Opportunities:
    Supportive family to help me obtain goals wherever I may have to go to accomplish them
    Threats:
    Other new journalists with same experience as me competing for same jobs
  • Current Online Presence:
    Facebook
    Twitter
    Google
    Picasa
    YouTube
    Needs development
    LinkedIn
    Add experience
    Blogger
    Wordpress
  • Key Messages:
    My social media brand will represent my skills and abilities as a journalist
    Without meeting me, employers will see how organized I am and how much work I can put into making something great
  • Strategies:
    Try to get in anywhere I can
    Write event stories for local paper/magazine
    Start my own entertainment blog(?)
    Use Wordpress
    Looks neat & like real website
    Easy to manage
  • Tactics:
    I’m currently working on getting an internship to start getting professional experience
    Short-term:
    I have been working to put a lot of my work online for ease in sharing with potential employers, I will continue to work on and finish this in the next few months
    Long-term:
    Stay humble & hard-working
    Be ambitious
  • Measurement:
    The best way to measure my success will be through how much work I’m doing (daily) & how content I am with what I’m doing
    A job would be nice
    One that offers opportunity to advance within the company or to bigger companies of the like
    Ideally at a company/publication that is somewhat popular