Social Media Brand Plan

Social Media Brand Plan
By
Adrienne Mahan

Goals:
Advertise myself for career possibilities
Move to big city like NYC or Chicago (long-term)
Obtain career in magazine industry
write for Rolling Stone or other entertainment magazine ideally

Portfolio:
Include all relevant writing, photography and design work
Showcase all talents & abilities
Twitter, Facebook, Picasa, Google, LinkedIn, Delicious and YouTube all assets to my online brand
My online resume can be found (& downloaded) at: http://adriennemahan.wordpress.com

Objectives:
Intern positions and other experience are key in reaching my goals
Ultimately I aim to become a writer, photographer who has the opportunity to attend events and interview performers

SWOT Analysis:
Strengths:
Well-rounded skill set for journalism career
Weaknesses:
Lack of professional experience
Opportunities:
Supportive family to help me obtain goals wherever I may have to go to accomplish them
Threats:
Other new journalists with same experience as me competing for same jobs

Current Online Presence:
Facebook
Twitter
Google
Picasa
YouTube
Needs development
LinkedIn
Add experience
Blogger
Wordpress

Key Messages:
My social media brand will represent my skills and abilities as a journalist
Without meeting me, employers will see how organized I am and how much work I can put into making something great

Strategies:
Try to get in anywhere I can
Write event stories for local paper/magazine
Start my own entertainment blog(?)
Use Wordpress
Looks neat & like real website
Easy to manage

Tactics:
I’m currently working on getting an internship to start getting professional experience
Short-term:
I have been working to put a lot of my work online for ease in sharing with potential employers, I will continue to work on and finish this in the next few months
Long-term:
Stay humble & hard-working
Be ambitious

Measurement:
The best way to measure my success will be through how much work I’m doing (daily) & how content I am with what I’m doing
A job would be nice
One that offers opportunity to advance within the company or to bigger companies of the like
Ideally at a company/publication that is somewhat popular

Social Media Brand Plan

by Adrienne Mahan

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Social Media Brand Plan Presentation Transcript

http://adriennemahan.wordpress.com	2
http://www.linkedin.com	2