Jeaqueline Aquino    Adrienne Boudreau    Maryum Floyd    Amal Piracha    Joselin Zagami  Presented by :  I.C.   Home
<ul><ul><ul><li>   Product Description </li></ul></ul></ul><ul><ul><ul><li>   Supporting Trends </li></ul></ul></ul><ul>...
The   Problem
What is I.C. Snow? Easy to use for all ages Fun Durable Eco-Friendly Safe
Infrared   Heat Sensor Snow   Blower 360° Rotational Camera Salt   Dispenser Lithium-Ion Battery Steel   Auger   Blades Ch...
LCD Screen with LED backlight On/Off Switch Joystick Safety control Handheld Remote Control
Where’s the Snow? National Climate Data Center . (n.d.). Retrieved February 15, 2009, from NOAA Satellite and Information ...
Where’s the Snow? Market Potential 2009 2014 11% $400 Mil $444 Mil Gross, A. C. (2006, April 1). The U.S. Market for Power...
Target Customer The Winters Family    Disposable Income    Home Remodelers    Suburban NE <ul><li>The White Family </li...
Clean my Snow: Need Gaps I can’t afford to be late to work again, and the drive way is full of snow ! Time Limitations Mon...
STEP Analysis    Maturing Population     Innovative Products Trend    Expanding Target Market    Demand for Innovation...
STEP Analysis    Recession    Credit Crunch Trend    High Unemployment    Lower Consumption Impact    Eco-Friendly  G...
Industry  Trends Willingness to spend money Green innovations Do-it-Yourself Do-it-for-me Manufacturers are Eco-Friendly M...
Inching for Value Manufacturing Operations Assembly and Quality Checks Research & Development Distribution  Marketing & Sa...
Inching for Value I.C Snow    Snow blowers (Toro, Ariens)    Power shovel    Snow Plow    Middle to Upper Class     R...
Bargaining Power
Threats
Chilling up Rivalry
Five Forces 4: Moderately High Bargaining Power of Suppliers 3: Moderate 2: Moderately Low 3: Moderate  3: Moderate Bargai...
Brand Loyalty Patents Mature Industry Barriers to Entry Entry Tactics Research & Development Differentiation
Plowing Our Competition $1.8 billion in 2008 “ Easy to use” Building reputation built on customer care
Plowing Our Competition Focusing on green industry Strong commitment Vast line of products High quality at reasonable price
Technology Low High Eco-friendly Low High Blowing Them Away… I.C.   Home
Smart  machinery High Commitment Manpower Responsive Supply  Chain Strategy Key Risk Factors    Users must know  how to o...
Key Success Factors Basic Research and  Development Mass-Orientation Manufacturing First Mover Advantage!
Flurrying Assumptions Seasonal Limitations Possession of Household Durables. 2008. GMID Willingness to spend money Green i...
Plowing for Information Primary Research Methods Surveys Interviews Focus Groups Sample Frame Possession of Household Dura...
“ Use I.C. Snow To Stay Out of the  I.C. Snow” Questions and Comments? -I.C.   Home
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Final Ppt[1]

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My group\'s Senior Seminar presentation at Simmons College \'09, where we had to come up with an invention and create a huge business plan on the product using the tools given to us throughout my 4yrs in college. The business plan consists of 96+ pages filled with information on our executive summary, business description, industry analysis, competitors profile &amp; analysis, market analysis, marketing sales plan, operations sales plan, organization plan, financial plan, looking forward (critical risks, growth and exit plans) as well as numerous exhibits and references from hours and hours of research. The business plan was then presented to over 100+ people as our final presentation.

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  • 1) Guptas comments are that he REALLY likes this slide as it was w/o the words…should we consider removing them?
  • 1)We think that the written words of “remote controlled …” should be removed and just said out loud during presen. 2) Animate the buttons so they fly in on click
  • 1)*** Cite this quote and map 2) Have image include original title because it shows winter 2008 and the citation.
  • 1)Need numbers and make them POP 2)Joselin and Adrienne came up with an Estimate to use. Snow blowers are 2.4% ($400 mil) of a $15.2 billion dollar industry. We are a “green” snow blower in this industry, just in the NE region, we will capture 1% of the 2.4% giving us a $4 mil dollar industry.
  • Target customers a) baby boomer home owners in NE w/ disposable income b) handicapped, elderly and women c) Commercial users such as landscapers 2) We aren’t doing mid west anymore so remove 3) Cite the information of baby boomers 4) Each of the 3 target consumers have a separate button and image, that only comes up when clicked so there is one thing on the slide at a time.
  • Colors need to be changed to fit rest of presentation Words are too Small, Use emphasize buttons when animating (so they get bigger) Animates so words come up with button not one line at a time
  • Colors need to be changed to fit rest of presentation Words are too Small, Use emphasize buttons when animating (so they get bigger) Animates so words come up with button not one line at a time
  • Certain things need to be emphasized, only important topics, what is important to investors Coloring is not consistent with rest of pwrpt Font needs to be bigger (use emphasis animation)
  • It is really good that you chose 3 key points for porters and then did the ratings for all on one slide Change color to fit ppt Threat of substitute has to a 4!!
  • Final Ppt[1]

    1. 1. Jeaqueline Aquino  Adrienne Boudreau  Maryum Floyd  Amal Piracha  Joselin Zagami Presented by : I.C. Home
    2. 2. <ul><ul><ul><li> Product Description </li></ul></ul></ul><ul><ul><ul><li> Supporting Trends </li></ul></ul></ul><ul><ul><ul><li> Creating Value </li></ul></ul></ul><ul><ul><ul><li> Competitor Analysis </li></ul></ul></ul><ul><ul><ul><li> Research and Key Success Factors </li></ul></ul></ul>How We Will Blow You Away!
    3. 3. The Problem
    4. 4. What is I.C. Snow? Easy to use for all ages Fun Durable Eco-Friendly Safe
    5. 5. Infrared Heat Sensor Snow Blower 360° Rotational Camera Salt Dispenser Lithium-Ion Battery Steel Auger Blades Chute X-Tract tires
    6. 6. LCD Screen with LED backlight On/Off Switch Joystick Safety control Handheld Remote Control
    7. 7. Where’s the Snow? National Climate Data Center . (n.d.). Retrieved February 15, 2009, from NOAA Satellite and Information Service: http://www.ncdc.noaa.gov/oa/ncdc.html Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing NAICS Code: 333112 Northeast Region N
    8. 8. Where’s the Snow? Market Potential 2009 2014 11% $400 Mil $444 Mil Gross, A. C. (2006, April 1). The U.S. Market for Power Lawn and Garden Equipment. Retrieved February 15, 2009, from All Business A D&B Company: http://www.allbusiness.com/accounting/1188229-1.html 1% $4 Mil 2.2% $9.8 Mil 1.2%
    9. 9. Target Customer The Winters Family  Disposable Income  Home Remodelers  Suburban NE <ul><li>The White Family </li></ul><ul><li> New Home Owners </li></ul><ul><li> Household Income >$120k </li></ul><ul><li> Less time available </li></ul>
    10. 10. Clean my Snow: Need Gaps I can’t afford to be late to work again, and the drive way is full of snow ! Time Limitations Money Limitations When I was a kid snow was fun, but now paying the snow-plowing bill is a pain ! “ Snow Blowers are a survival tool helping people to get to work on time” Bounds,G.2009.Wall Street Journal “ People are tired of waiting for the plow guy to show up” Bounds, G. 2009.Wall Street Journal Bounds, G. Happiness is Warm Snow blower. 2009. The Wall Street Journal
    11. 11. STEP Analysis  Maturing Population  Innovative Products Trend  Expanding Target Market  Demand for Innovation Impact  Energy efficient  The real life experience Possession of Household Durables. 2008. GMID  Sustainability  Virtualization Social Technology
    12. 12. STEP Analysis  Recession  Credit Crunch Trend  High Unemployment  Lower Consumption Impact  Eco-Friendly Government  Emission Related Laws  Renewable energy policies  Emission standards Answers to Commonly asked questions from dealers and distributors. 1997. EPA Obama aims for oil independence. 2009. BBC News Economic Political
    13. 13. Industry Trends Willingness to spend money Green innovations Do-it-Yourself Do-it-for-me Manufacturers are Eco-Friendly Manufacturers want their suppliers to be Eco-Friendly Possession of Household Durables. 2008. Global Market Information Database Do-it-Yourself and Gardening. 2008 Global Market Information Database. Americans have less time Increasing energy cost & environmental consciousness
    14. 14. Inching for Value Manufacturing Operations Assembly and Quality Checks Research & Development Distribution Marketing & Sales Outsourced Value Added
    15. 15. Inching for Value I.C Snow  Snow blowers (Toro, Ariens)  Power shovel  Snow Plow  Middle to Upper Class  Retailers Customers Competitors  Lithium Batteries  Remote control LED screen  Snow blower motor Vendors  Home shows  Department/Specialty stores Complementors
    16. 16. Bargaining Power
    17. 17. Threats
    18. 18. Chilling up Rivalry
    19. 19. Five Forces 4: Moderately High Bargaining Power of Suppliers 3: Moderate 2: Moderately Low 3: Moderate 3: Moderate Bargaining Power of Buyers Threat of Potential Entrants Threat of Substitutes Intensity of Rivalry Moderately High Attractiveness Attractiveness of Industry
    20. 20. Brand Loyalty Patents Mature Industry Barriers to Entry Entry Tactics Research & Development Differentiation
    21. 21. Plowing Our Competition $1.8 billion in 2008 “ Easy to use” Building reputation built on customer care
    22. 22. Plowing Our Competition Focusing on green industry Strong commitment Vast line of products High quality at reasonable price
    23. 23. Technology Low High Eco-friendly Low High Blowing Them Away… I.C. Home
    24. 24. Smart machinery High Commitment Manpower Responsive Supply Chain Strategy Key Risk Factors  Users must know how to operate  Educate users how to use  Materials  High technology  Raise Consumer Awareness
    25. 25. Key Success Factors Basic Research and Development Mass-Orientation Manufacturing First Mover Advantage!
    26. 26. Flurrying Assumptions Seasonal Limitations Possession of Household Durables. 2008. GMID Willingness to spend money Green innovations
    27. 27. Plowing for Information Primary Research Methods Surveys Interviews Focus Groups Sample Frame Possession of Household Durables. 2008. GMID Residential  Home Owners  Age:35-65 years  Income:>$75,000 Commercial  Small Landscape Contractors  Snow Removal Professionals
    28. 28. “ Use I.C. Snow To Stay Out of the I.C. Snow” Questions and Comments? -I.C. Home

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