Introduction to Internet Mktg
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Introduction to Internet Mktg

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Slides from an Internet Marketing Presentation that I made at a Central University in April 2010.

Slides from an Internet Marketing Presentation that I made at a Central University in April 2010.

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Introduction to Internet Mktg Introduction to Internet Mktg Presentation Transcript

  • Internet Marketing and Web Search Optimization Presented by Adrienne Noel Pegasus Consulting LLC.
  • Internet Marketing & Web Search Optimization − Introduction to Internet Marketing What is the Internet What is Marketing What is Internet Marketing Online Resources www.wikipedia.com www.emarketer.com www.marketingpower.com www.SeachEngineland.com www.Mashable.com www.ClickZ.com Adrienne Noel, Pegasus Consulting LLC
  • Internet Marketing & Web Search Optimization − Internet Marketing Assessment What is a website Does the website attract visitors Does the site create the desired response from visitors? Online Resources www.compete.com www.smartbrief.com/iab www.alexa.com http://websitegrader.com/ Adrienne Noel, Pegasus Consulting LLC
  • Internet Marketing & Web Search Optimization − Web Search Optimization Overview What is SEO Types of search – local, video, image, industry-specific - Search Engine Optimization Operations Creating Content for SEO Optimization – On-Page SEO Online Resources http://bloggrader.com www.selfseo.com www.seoconsultants/seo-resources www.seochat.com Adrienne Noel, Pegasus Consulting LLC
  • Internet Marketing & Web Search Optimization − Search Optimization Operations Off-Page SEO – Bookmarks and links – Link Tweet Summary – Twitter Grade :followers vs following & updates Conversion Online Resources http://tweetmeme.com http://twitter.grader.com Adrienne Noel, Pegasus Consulting LLC
  • Internet Marketing & Web Search Optimization – Search Engine Marketing Operations • Search Engine Results Page • Online Auction - how CPC is determined • Quality Score – CTR, Ad Copy Relevance, Landing Page Quality & Load Time, Geo • Landing Page for Conversion • Search Marketing Agencies Online Resources http://searchenginewatch.com www.searchengineguidecom www.sempo.org http://www.youtube.com/watch?v=K7l0a2PVhPQ Adrienne Noel, Pegasus Consulting LLC
  • Internet Marketing & Web Search Optimization – Search Engine Ranking Systems • Algorithms • Title Tags, Search Keywords & Frequency determining page relevancy • Why SERP differ from Engine to Engine Online Resources www.seroundtable.com www.searchenginejournal.com Adrienne Noel, Pegasus Consulting LLC
  • Internet Marketing & Web Search Optimization – The Customer Experience • Mobile Internet vs PC Internet • Human Computer Interaction (HCI) – Marketing, branding, visual design & usability • User Experience Factors – User's state, system properties, context • Layout - UX Online Resources http://mobithinking.com http://blogs.verisign.com/web-user-experience www.jiad.org (Journal of Interactive Advertising) Adrienne Noel, Pegasus Consulting LLC
  • Thank You Adrienne Noel, CEO Pegasus Consulting LLC Ph: 407-790-6495 Email: adrienne.noel@pegasusonline.biz Follow me on Twitter: aknoel