6. The Brand
vision and
USP
THE PRODUCT
Interactive
Entertainment,
Game and Sports
Production
and Promotion
DeliveryCore
Competences
7. PROFILE OF THE BRAND
ASPECT 1
New Global Brand
with CSR
programmes.
ASPECT 3
Delivering fun and engaging interactive
young peoples activities
ASPECT 2
Partnership with
young and dynamic
organisations and
youth inclusion at
every level
USP
8. Where? Alexandra Palace
When? Saturday June 18th and Sunday19th 2011
What? The vibrant youth festival is a collaboration of
gaming, sports, dance and enterprise arenas
specifically targeted to engage the youth.
Who? Teenagers 16-21
Parents with young children 5 – 16
9. THE BRAND VISION AND UPS
The Young Peoples Fringe brand value is its USP!!
A new, global youth entertainment brand
Engages beyond the festival experience
Delivers brands comprehensive, seamless event marketing assets
Creates a value-added and sustainable platform for brand
YPF is a bi-annual multi artist, multi region touring series of youth
events featuring the young talent performing in cities across three
continents over a two year period
Extensive Youth programme involvement and delivery
Core
Competences
10. WHY GET INVOLVED?
Great exposure to potential consumers
Positive association with a innovative festival
High exposure through a variety of cross-media
opportunities
Potential for long term relationship building as festival
brand increases its reach
Opening up dialogue to reach hard to reach market
Creating opportunities through outreach programmes
Offers companies the chance to develop a successful CSR
programme to traditionally excluded communities
12. THE GAME STATION
This area will be dedicated to all things
gaming, The focus will be interactivity
with big name games such as battle of
the bands, and bringing to the fore the
latest in motion sensor gaming, involving
the whole family and providing unlimited
sponsorship opportunities in the real
and virtual world.
16. LIFE’S A BEACH
The beach area will play host to activities
including skating, skiing and surfing and
beach volley ball getting the family
involved in the activities
By night the area will be transformed
into the largest man made beach party
allowing your brand to be associated
with a world record attempt
17. Atmosphere : Talent: www.atmosphere.uk.com
5th element Talent: http://www.5thelementagency.com
DJ School :WEB www.djandmcacademy.com
DJ Competition: www.dmcworld.com
Streetsport : www.streetsutd.com
Parkour: www.parkourgenerations.com
Beach Volley Ball: www.londonbeachvolleyball.org
Music Aid: http://www.musicaid.org/
ENTERTAINMENT & SPORT
Interactive Entertainment, Game and Sports
Core
Competences
18. Through an association with the dance craze that is sweeping the nation,
sponsorship of the dance area and dance bus provides brands with a high
profile opportunity to be part of the phenomenon.
What’s more, the arena will actively encourage youngsters to participate in
sports with some great trainees that they can relate to. This provides the
perfect platform for sponsors to get in on the act and help foster a healthy
lifestyle in children.
LET’S DANCE!
19. WORD!
An area dedicated to book reading zone with authors interacting with anyone
from avid readers to tentative teenagers, providing the perfect platform to
reengage the youth with the literary
20. The Cookery Zone will host demonstrations from young celebrity chefs and
healthy eating forums with interactive computer cookery and live
demonstrations with a total allocation of 800 interactive workshops over
two days. This is a great opportunity to become involved in fostering
healthy eating on children as well as developing a relationship with the
budding cooks of the future.
FANTASTICAL FEASTS
21. Mad Hatters Garden will host 5 mazes and will be full of the weird and the
wonderful, giving children and adults alike the chance to become involved
in this magical wonderland. This offers endless sponsorship opportunities
and will be a great way for your brand to be associated with a wonderful
fantasy land.
WONDERLAND
22. The development of the youth through the YES scheme will give you the
chance to fulfil your companies CSR responsibilities engaging teenagers
throughout the lead up to the festival and rewarding their progress in an
award ceremony.
YOUNG ENTERPRISE & SUSTAINABILITY
24. DIGITAL
Interactive T.V magazine website, generating a huge audience throughout
the campaign and large variety of online competitions
Major branding on the YFP Website with banners and integrated video ads
A link from the YPF website to the sponsor’s website
The Website and publicity material will be branded with your logo
Simulcast in 5 virtual worlds offering one million interactions through
KZero will offer limitless branding opportunity
27. MEDIA
Promotion through high profile media partners
A reactive press office handling media requests
Maximised media and television coverage
Live television / webcam links from event
Daily flow of news releases with sponsors messages
All media liaison will include sponsors messages
28. MARKETING
Brand visibility on extensive marketing campaign with the flexibility to meet your
specific needs
Five branded buses travelling through London for eight weeks prior to the event
Ten University engagements with society liaison which will include branded
messages
One hundred Brand Ambassadors engagement throughout the campaign
Audience engagement through unique experiential opportunities in the form of
sampling and bespoke branding areas
500 000 magazines designed and edited by the young people across London,
distributed directly throughout London with dedicated page to
sponsors and logo, to your prospective customers
Weekly Newsletters to registered visitors for 2 months prior
to event with sponsor’s logo
29. AND MORE …
Logo Display on all updates through media push, including an extensive PR
campaign
Five Competitions will be running on all social media
On ground branding space – stage, standees, posters, banners and all venue
branding
Magazines, radio, competitions
Live Radio Link up on the day
Maximising client engagement through interactive and creative entertaining
opportunities with your key stakeholders
Data capturing of 9,000 young people’s email and mobile numbers
30. SPONSORSHIP
As a sponsor of The Young People’s Fringe, you will have the opportunity to
increase your brand visibility and recognition within an extremely targeted group
of Families with Kids (5-16 yrs) and 16-21 year olds (peer groups).
We will work with you to tailor a bespoke partnership to meet your specific
business needs.
31. GLOBAL LINKUP PARTNER & CHARITY
Talent competitions results and link up
25th June 2011
http://www.musicaid.org
32. DELIVERING YPF LONDON
Promotion and Production of YPF
Plaster: young dynamic Public Relations agency are a with
Comprehensive market knowledge and contacts
Livity is a youth-specialist communications agency that works
alongside young people
Stagecraft : Production
Argiva: Technology and Broadband
KZero: Virtual Reality Agency
LANstock : Gaming & Events
University Marketing:
Music Aid: 25th June global link up
Core
Competences
35. Alexandra Palace
The Young People Fringe
The Flying Pig Festival Co Ltd
18/19 June 2011
With Music Aid Linkup 25th June
Editor's Notes
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7
The Young People’s Fringe is a vibrant youth and family festival with a key aim to generate a long term positive effect on the Youth. The festival takes place over two days and will host an array of activities to engage the younger generation and will be focused on gaming, sports dance and enterprise within a fantastic environment. The festival will engage the disenchanted youth by getting them involved in the event from conceptualisation through to completion by creating employment opportunities at every stage, making this an event for the youth, by the youth. The idea of the Young People’s Fringe is to provide young people with an ethical entertaining platform to evolve themselves and thereby bond with families, friends and peers.
9
The Young People’s Fringe is a vibrant youth and family festival with a key aim to generate a long term positive effect on the Youth. The festival takes place over two days and will host an array of activities to engage the younger generation and will be focused on gaming, sports dance and enterprise within a fantastic environment. The festival will engage the disenchanted youth by getting them involved in the event from conceptualisation through to completion by creating employment opportunities at every stage, making this an event for the youth, by the youth. The idea of the Young People’s Fringe is to provide young people with an ethical entertaining platform to evolve themselves and thereby bond with families, friends and peers.