Alexandra Palace
The Young People Fringe
The Flying Pig Festival Co Ltd
18/19 June 2011
With Music Aid Linkup 25th June
Would you like a reach
of 6 million young people?
Interactive and Fun
whilst making a difference?
Just follow us for the next
2 minutes …
www.ypfgroup.com
The Brand
vision and
USP
THE PRODUCT
Interactive
Entertainment,
Game and Sports
Production
and Promotion
DeliveryCore
Comp...
PROFILE OF THE BRAND
ASPECT 1
New Global Brand
with CSR
programmes.
ASPECT 3
Delivering fun and engaging interactive
young...
Where? Alexandra Palace
When? Saturday June 18th and Sunday19th 2011
What? The vibrant youth festival is a collaboration o...
THE BRAND VISION AND UPS
The Young Peoples Fringe brand value is its USP!!
 A new, global youth entertainment brand
 Eng...
WHY GET INVOLVED?
 Great exposure to potential consumers
 Positive association with a innovative festival
 High exposur...
The brand placement opportunities
are endless …
THE GAME STATION
This area will be dedicated to all things
gaming, The focus will be interactivity
with big name games suc...
CROSS-WORLD GAMING SYSTEM
LIFE’S A BEACH
 The beach area will play host to activities
including skating, skiing and surfing and
beach volley ball g...
 Atmosphere : Talent: www.atmosphere.uk.com
 5th element Talent: http://www.5thelementagency.com
 DJ School :WEB www.dj...
 Through an association with the dance craze that is sweeping the nation,
sponsorship of the dance area and dance bus pro...
WORD!
 An area dedicated to book reading zone with authors interacting with anyone
from avid readers to tentative teenage...
 The Cookery Zone will host demonstrations from young celebrity chefs and
healthy eating forums with interactive computer...
 Mad Hatters Garden will host 5 mazes and will be full of the weird and the
wonderful, giving children and adults alike t...
 The development of the youth through the YES scheme will give you the
chance to fulfil your companies CSR responsibiliti...
We deliver multi-level
platform marketing …
DIGITAL
 Interactive T.V magazine website, generating a huge audience throughout
the campaign and large variety of online...
EXTENSIVE WEBSITE INTERACTIVITY
WEB TV MAGAZINE BY THE YOUTH
MEDIA
 Promotion through high profile media partners
 A reactive press office handling media requests
 Maximised media ...
MARKETING
 Brand visibility on extensive marketing campaign with the flexibility to meet your
specific needs
 Five brand...
AND MORE …
 Logo Display on all updates through media push, including an extensive PR
campaign
 Five Competitions will b...
SPONSORSHIP
 As a sponsor of The Young People’s Fringe, you will have the opportunity to
increase your brand visibility a...
GLOBAL LINKUP PARTNER & CHARITY
Talent competitions results and link up
25th June 2011
http://www.musicaid.org
DELIVERING YPF LONDON
Promotion and Production of YPF
 Plaster: young dynamic Public Relations agency are a with
Comprehe...
Global
brand
Interactive youth
programmes
Fun and
wellbeing
Make a difference in
young people’s lives…
JOIN US AS WE CONNE...
www.ypfgroup.com
Alexandra Palace
The Young People Fringe
The Flying Pig Festival Co Ltd
18/19 June 2011
With Music Aid Linkup 25th June
Ypf powerpoint-101021071232-phpapp02
Ypf powerpoint-101021071232-phpapp02
Upcoming SlideShare
Loading in …5
×

Ypf powerpoint-101021071232-phpapp02

535 views
497 views

Published on

Young Peoples Fringe Power Point Presentation

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
535
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 6
  • 7
  • The Young People’s Fringe is a vibrant youth and family festival with a key aim to generate a long term positive effect on the Youth. The festival takes place over two days and will host an array of activities to engage the younger generation and will be focused on gaming, sports dance and enterprise within a fantastic environment. The festival will engage the disenchanted youth by getting them involved in the event from conceptualisation through to completion by creating employment opportunities at every stage, making this an event for the youth, by the youth. The idea of the Young People’s Fringe is to provide young people with an ethical entertaining platform to evolve themselves and thereby bond with families, friends and peers.
  • 9
  • The Young People’s Fringe is a vibrant youth and family festival with a key aim to generate a long term positive effect on the Youth. The festival takes place over two days and will host an array of activities to engage the younger generation and will be focused on gaming, sports dance and enterprise within a fantastic environment. The festival will engage the disenchanted youth by getting them involved in the event from conceptualisation through to completion by creating employment opportunities at every stage, making this an event for the youth, by the youth. The idea of the Young People’s Fringe is to provide young people with an ethical entertaining platform to evolve themselves and thereby bond with families, friends and peers.
  • 17
  • 32
  • Ypf powerpoint-101021071232-phpapp02

    1. 1. Alexandra Palace The Young People Fringe The Flying Pig Festival Co Ltd 18/19 June 2011 With Music Aid Linkup 25th June
    2. 2. Would you like a reach of 6 million young people?
    3. 3. Interactive and Fun whilst making a difference?
    4. 4. Just follow us for the next 2 minutes …
    5. 5. www.ypfgroup.com
    6. 6. The Brand vision and USP THE PRODUCT Interactive Entertainment, Game and Sports Production and Promotion DeliveryCore Competences
    7. 7. PROFILE OF THE BRAND ASPECT 1 New Global Brand with CSR programmes. ASPECT 3 Delivering fun and engaging interactive young peoples activities ASPECT 2 Partnership with young and dynamic organisations and youth inclusion at every level USP
    8. 8. Where? Alexandra Palace When? Saturday June 18th and Sunday19th 2011 What? The vibrant youth festival is a collaboration of gaming, sports, dance and enterprise arenas specifically targeted to engage the youth. Who? Teenagers 16-21 Parents with young children 5 – 16
    9. 9. THE BRAND VISION AND UPS The Young Peoples Fringe brand value is its USP!!  A new, global youth entertainment brand  Engages beyond the festival experience  Delivers brands comprehensive, seamless event marketing assets  Creates a value-added and sustainable platform for brand  YPF is a bi-annual multi artist, multi region touring series of youth events featuring the young talent performing in cities across three continents over a two year period  Extensive Youth programme involvement and delivery Core Competences
    10. 10. WHY GET INVOLVED?  Great exposure to potential consumers  Positive association with a innovative festival  High exposure through a variety of cross-media opportunities  Potential for long term relationship building as festival brand increases its reach  Opening up dialogue to reach hard to reach market  Creating opportunities through outreach programmes  Offers companies the chance to develop a successful CSR programme to traditionally excluded communities
    11. 11. The brand placement opportunities are endless …
    12. 12. THE GAME STATION This area will be dedicated to all things gaming, The focus will be interactivity with big name games such as battle of the bands, and bringing to the fore the latest in motion sensor gaming, involving the whole family and providing unlimited sponsorship opportunities in the real and virtual world.
    13. 13. CROSS-WORLD GAMING SYSTEM
    14. 14. LIFE’S A BEACH  The beach area will play host to activities including skating, skiing and surfing and beach volley ball getting the family involved in the activities  By night the area will be transformed into the largest man made beach party allowing your brand to be associated with a world record attempt
    15. 15.  Atmosphere : Talent: www.atmosphere.uk.com  5th element Talent: http://www.5thelementagency.com  DJ School :WEB www.djandmcacademy.com  DJ Competition: www.dmcworld.com  Streetsport : www.streetsutd.com  Parkour: www.parkourgenerations.com  Beach Volley Ball: www.londonbeachvolleyball.org  Music Aid: http://www.musicaid.org/ ENTERTAINMENT & SPORT Interactive Entertainment, Game and Sports Core Competences
    16. 16.  Through an association with the dance craze that is sweeping the nation, sponsorship of the dance area and dance bus provides brands with a high profile opportunity to be part of the phenomenon.  What’s more, the arena will actively encourage youngsters to participate in sports with some great trainees that they can relate to. This provides the perfect platform for sponsors to get in on the act and help foster a healthy lifestyle in children. LET’S DANCE!
    17. 17. WORD!  An area dedicated to book reading zone with authors interacting with anyone from avid readers to tentative teenagers, providing the perfect platform to reengage the youth with the literary
    18. 18.  The Cookery Zone will host demonstrations from young celebrity chefs and healthy eating forums with interactive computer cookery and live demonstrations with a total allocation of 800 interactive workshops over two days. This is a great opportunity to become involved in fostering healthy eating on children as well as developing a relationship with the budding cooks of the future. FANTASTICAL FEASTS
    19. 19.  Mad Hatters Garden will host 5 mazes and will be full of the weird and the wonderful, giving children and adults alike the chance to become involved in this magical wonderland. This offers endless sponsorship opportunities and will be a great way for your brand to be associated with a wonderful fantasy land. WONDERLAND
    20. 20.  The development of the youth through the YES scheme will give you the chance to fulfil your companies CSR responsibilities engaging teenagers throughout the lead up to the festival and rewarding their progress in an award ceremony. YOUNG ENTERPRISE & SUSTAINABILITY
    21. 21. We deliver multi-level platform marketing …
    22. 22. DIGITAL  Interactive T.V magazine website, generating a huge audience throughout the campaign and large variety of online competitions  Major branding on the YFP Website with banners and integrated video ads  A link from the YPF website to the sponsor’s website  The Website and publicity material will be branded with your logo  Simulcast in 5 virtual worlds offering one million interactions through KZero will offer limitless branding opportunity
    23. 23. EXTENSIVE WEBSITE INTERACTIVITY
    24. 24. WEB TV MAGAZINE BY THE YOUTH
    25. 25. MEDIA  Promotion through high profile media partners  A reactive press office handling media requests  Maximised media and television coverage  Live television / webcam links from event  Daily flow of news releases with sponsors messages  All media liaison will include sponsors messages
    26. 26. MARKETING  Brand visibility on extensive marketing campaign with the flexibility to meet your specific needs  Five branded buses travelling through London for eight weeks prior to the event  Ten University engagements with society liaison which will include branded messages  One hundred Brand Ambassadors engagement throughout the campaign  Audience engagement through unique experiential opportunities in the form of sampling and bespoke branding areas  500 000 magazines designed and edited by the young people across London, distributed directly throughout London with dedicated page to sponsors and logo, to your prospective customers  Weekly Newsletters to registered visitors for 2 months prior to event with sponsor’s logo
    27. 27. AND MORE …  Logo Display on all updates through media push, including an extensive PR campaign  Five Competitions will be running on all social media  On ground branding space – stage, standees, posters, banners and all venue branding  Magazines, radio, competitions  Live Radio Link up on the day  Maximising client engagement through interactive and creative entertaining opportunities with your key stakeholders  Data capturing of 9,000 young people’s email and mobile numbers
    28. 28. SPONSORSHIP  As a sponsor of The Young People’s Fringe, you will have the opportunity to increase your brand visibility and recognition within an extremely targeted group of Families with Kids (5-16 yrs) and 16-21 year olds (peer groups).  We will work with you to tailor a bespoke partnership to meet your specific business needs.
    29. 29. GLOBAL LINKUP PARTNER & CHARITY Talent competitions results and link up 25th June 2011 http://www.musicaid.org
    30. 30. DELIVERING YPF LONDON Promotion and Production of YPF  Plaster: young dynamic Public Relations agency are a with Comprehensive market knowledge and contacts  Livity is a youth-specialist communications agency that works alongside young people  Stagecraft : Production  Argiva: Technology and Broadband  KZero: Virtual Reality Agency  LANstock : Gaming & Events  University Marketing:  Music Aid: 25th June global link up Core Competences
    31. 31. Global brand Interactive youth programmes Fun and wellbeing Make a difference in young people’s lives… JOIN US AS WE CONNECT WITH THE YOUTH …
    32. 32. www.ypfgroup.com
    33. 33. Alexandra Palace The Young People Fringe The Flying Pig Festival Co Ltd 18/19 June 2011 With Music Aid Linkup 25th June

    ×