How To Make Youtube Videos That Sell

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Learn how to create effective, value based videos that get results!  

In this workshop you will learn the essential ingredients for making videos and get the chance to practice visual storytelling.

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How To Make Youtube Videos That Sell

  1. 1. How To Make YouTube Videos That Sell Parisoma Coworking - San Francisco, CA by Adria RichardsSunday, September 25, 2011
  2. 2. Do you want to learn to make YouTube videos? Already uploading videos for your company but not getting many views? Learn how to create effective, value based videos that get results!   In this workshop you will learn the essential ingredients for making videos and get the chance to practice visual storytelling • Equipment • Software • Content Creation • Delivering Value To Your Viewers • Video SEO • Storytelling • Delivering Enthusiasm • Call To Action • Video Promotion • Building Community & Subscribers http://youtubeparisoma.eventbrite.com/Sunday, September 25, 2011
  3. 3. Introduce Yourself! • Name • Favorite YouTube Video • What do you find the biggest challenge to be when it comes to making YouTube videos?Sunday, September 25, 2011
  4. 4. About your instructor Adria Richards Technology Consultant http://youtube.com/adriarichards First video watched 2005 Joined YouTube 2008 Became YouTube partner 2011 11k subscribers and growingSunday, September 25, 2011
  5. 5. Sunday, September 25, 2011
  6. 6. Blog: http://butyoureagirl.comSunday, September 25, 2011
  7. 7. In The News Building A Better Website Print edition of Black Enterprise Magazine Nominated for the Small Business Influencer Award SmallBizTrends How To Encourage More Brown Women To Launch Tech Startups Syndicated to Women 2.0 8 Tips for Using Social Blogging to Grow Your Business Inc.com Still Going: Norm Coleman Minnesota Senate debate | The Rachel Maddow ShowSunday, September 25, 2011
  8. 8. Sunday, September 25, 2011
  9. 9. EquipmentSunday, September 25, 2011
  10. 10. Software Mac iMovie Final Cut Pro (and Express) Screenflow PC Windows Movie Maker Camtasia Studio Sony VegasSunday, September 25, 2011
  11. 11. Content Creation Popular Video Types Personal moments • Humor • Music • Web series • Gaming • FoodSunday, September 25, 2011
  12. 12. Content Creation Production Types Talking head • Music • Behind the camera • TV show • Tutorial screencastsSunday, September 25, 2011
  13. 13. Content Creation What Sells on YouTube Comedy • Sex • Music • Danger • Animals • KidsSunday, September 25, 2011
  14. 14. Delivering Value • Meet a need • Think about their perspective • Survey your audienceSunday, September 25, 2011
  15. 15. Video SEO • Hands-on demo and exercise Let’s search YouTube!Sunday, September 25, 2011
  16. 16. StorytellingSunday, September 25, 2011
  17. 17. Enthusiasm! • Demo and Hands-onSunday, September 25, 2011
  18. 18. Call To Action What do you want the viewer to do? Subscribe? Visit a website?Sunday, September 25, 2011
  19. 19. Video Promotion • Blogging • Social Media sharing buttons work! • Participate in the YouTube CommunitySunday, September 25, 2011
  20. 20. Building Community • Engage Subscribers • Encourage Comments / Likes • Make it easy to share your contentSunday, September 25, 2011
  21. 21. Resources • Videos shown during class http://frsh.ws/awesomeyoutubevideos • YouTube Playbook for content creators http://youtube.com/playbook • YouTube Partner Program http://www.youtube.com/partners • YouTube Help http://google.com/support/youtubeSunday, September 25, 2011
  22. 22. Questions? Adria Richards Technology Consultant http://youtube.com/adriarichards http://butyoureagirl.com adria@butyoureagirl.com Twitter: @adriarichardsSunday, September 25, 2011
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