How To Make Youtube Videos That Sell

How To Make YouTube Videos That Sell Parisoma Coworking - San Francisco, CA by Adria RichardsSunday, September 25, 2011

Do you want to learn to make YouTube videos? Already uploading videos for your company but not getting many views? Learn how to create effective, value based videos that get results! In this workshop you will learn the essential ingredients for making videos and get the chance to practice visual storytelling • Equipment • Software • Content Creation • Delivering Value To Your Viewers • Video SEO • Storytelling • Delivering Enthusiasm • Call To Action • Video Promotion • Building Community & Subscribers http://youtubeparisoma.eventbrite.com/Sunday, September 25, 2011

Introduce Yourself! • Name • Favorite YouTube Video • What do you ﬁnd the biggest challenge to be when it comes to making YouTube videos?Sunday, September 25, 2011

About your instructor Adria Richards Technology Consultant http://youtube.com/adriarichards First video watched 2005 Joined YouTube 2008 Became YouTube partner 2011 11k subscribers and growingSunday, September 25, 2011

Sunday, September 25, 2011

Blog: http://butyoureagirl.comSunday, September 25, 2011

In The News Building A Better Website Print edition of Black Enterprise Magazine Nominated for the Small Business Influencer Award SmallBizTrends How To Encourage More Brown Women To Launch Tech Startups Syndicated to Women 2.0 8 Tips for Using Social Blogging to Grow Your Business Inc.com Still Going: Norm Coleman Minnesota Senate debate | The Rachel Maddow ShowSunday, September 25, 2011

Sunday, September 25, 2011

EquipmentSunday, September 25, 2011

Software Mac iMovie Final Cut Pro (and Express) Screenﬂow PC Windows Movie Maker Camtasia Studio Sony VegasSunday, September 25, 2011

Content Creation Popular Video Types Personal moments • Humor • Music • Web series • Gaming • FoodSunday, September 25, 2011

Content Creation Production Types Talking head • Music • Behind the camera • TV show • Tutorial screencastsSunday, September 25, 2011

Content Creation What Sells on YouTube Comedy • Sex • Music • Danger • Animals • KidsSunday, September 25, 2011

Delivering Value • Meet a need • Think about their perspective • Survey your audienceSunday, September 25, 2011

Video SEO • Hands-on demo and exercise Let’s search YouTube!Sunday, September 25, 2011

StorytellingSunday, September 25, 2011

Enthusiasm! • Demo and Hands-onSunday, September 25, 2011

Call To Action What do you want the viewer to do? Subscribe? Visit a website?Sunday, September 25, 2011

Video Promotion • Blogging • Social Media sharing buttons work! • Participate in the YouTube CommunitySunday, September 25, 2011

Building Community • Engage Subscribers • Encourage Comments / Likes • Make it easy to share your contentSunday, September 25, 2011

Resources • Videos shown during class http://frsh.ws/awesomeyoutubevideos • YouTube Playbook for content creators http://youtube.com/playbook • YouTube Partner Program http://www.youtube.com/partners • YouTube Help http://google.com/support/youtubeSunday, September 25, 2011

Questions? Adria Richards Technology Consultant http://youtube.com/adriarichards http://butyoureagirl.com adria@butyoureagirl.com Twitter: @adriarichardsSunday, September 25, 2011

How To Make Youtube Videos That Sell

by Adria Richards

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