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How To Leverage Video For Your Cause
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How To Leverage Video For Your Cause

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Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and …

Have you thought of creating videos to raise awareness for your cause? Have you felt overwhelmed by the technical aspects of video? Videos are a golden opportunity to connect with your audience and move them to take action. In this training you will learn how to create effective, value based videos that get results! Find out why the Wall Street Journal, BBC and Mashable are using Tout to capture and post 15 second DIY videos. Learn practical and actionable strategies on creating, publishing and distributing your videos. Finally, we will explore the power of visual storytelling and how you can leverage video to connect with your audience and activate them to share, engage and retell your message.


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  • 1. How To LeverageVideoForYour CauseNetroots Nation 2013San Jose, CAInstructor: Adria Richards
  • 2. You will learn:How to make videosHow to make good videosHow to make good videos that engage people
  • 3. BioAdria Richards@adriarichardsTechnology consultant•15 years in the industry•Focus on education and training•YouTube content creator with 2 million+ views•Blogger, developer and bacon loverI do technology training, video, content and SEOstrategy for companies, organizations and startups
  • 4. WhyVideo?
  • 5. Where to start?
  • 6. Start
  • 7. Video Nirvana
  • 8. StartGoodHowVideo Nirvana
  • 9. Let’s Get Started!
  • 10. Misconceptions AboutVideo
  • 11. Digital InfrastructureHelped Obama Win 2012
  • 12. Digital DirectorPlays a vital role on a team accountable for creating andimplementing an integrated digital communications strategyand platform that will serve as the central tool for personalizedmessaging across multiple channels.This individual will focus on defining the multi year roadmapfor the business based on consumer needs, corporate prioritiesand operational requirements. The individual will also serve asthe internal communication champion to help facilitate thegrowth of a digital culture throughout the organization
  • 13. Digital Director•Code•Design•Write emails and site content•Create social media campaigns•Manage technology projects•Develop mobile content•Product manager•Fundraise online•Create surveys•Make videos
  • 14. Director of Digital orDurga Hindu Goddess?
  • 15. StartHow
  • 16. To create a video:RecordEditPublish
  • 17. Video HardwareSmartphone Video Equipment
  • 18. OMG!Technology is soexpensive and complicated!
  • 19. Smartphones for video
  • 20. http://www.youtube.com/trendsmapiPhone is the best choice for video
  • 21. Buy an iPhone
  • 22. Buy a new iPhone for $100 (or Free!)
  • 23. Avoid 2Years of HeadacheBYOD - BringYour Own Device
  • 24. Buy a used iPhone on CraigslistPractice due dilligence when buying used technology• Coworkers and Family (Best)• Craigslist (Good)• Ebay (Caution)
  • 25. "Lazy Sunday" named one of the bestSaturday Night Live moments of the 2000s.Embrace Underproduction
  • 26. 5 Essential Items ForYourVideo Rig
  • 27. Digital Camcorder
  • 28. Microphone
  • 29. Memory Card
  • 30. Lighting
  • 31. Tripod
  • 32. Video WorkflowDigital CamcorderSmartphoneUploadEdit UploadEdit Upload
  • 33. http://www.apple.com/ilife/imovie/iMovie
  • 34. http://www.telestream.net/screenflow/Screenflow
  • 35. http://techsmith.com/download/camtasiaCamtasia Studio
  • 36. StartGoodHow
  • 37. Convey a messageStir up feelingsHave a call to action (CTA)
  • 38. Send theright messageto theright personat theright timewith theright call to action
  • 39. GreenpeaceStop Coca Cola Trashing Australia
  • 40. YouTube Statistics
  • 41. Leverage marketing budgets oflarge corporations bypiggybacking your cause.
  • 42. GreenpeaceVW:The Dark Side
  • 43. How do you find out whatpeople are discussing andlooking for online?
  • 44. http://www.youtube.com/trendsmapGoogle Trends
  • 45. http://www.youtube.com/trendsmapGoogle Search Trends of 2012
  • 46. http://www.youtube.com/trendsmapGoogle Trends Top Charts
  • 47. Google Trends Obamacare
  • 48. Google Trends Obamacare
  • 49. Google TrendsYouTube Search
  • 50. Find Outlier Searches(and don’t believe everything you read online)
  • 51. YouTube• More than 1 billion unique monthly visitors• Reaches more adults 18-34 than any cable network• 25% of videos are watched on mobile devicesSource:YouTube statistics, Neilsen http://www.youtube.com/yt/press/statistics.html
  • 52. http://www.google.com/alertsGoogle Alerts
  • 53. http://www.youtube.com/yt/playbook/YouTube Content Creator Playbook
  • 54. Distribution
  • 55. How do you spread the wordabout the videos yourorganization creates?
  • 56. Don’t do all the work yourself.
  • 57. Video Distribution NetworksSimilar to ad networks, video networks help todistribute and promote your videos acrossmedia platforms and sites.These networks are looking for video contentwith high value that can be repurposed.Not all are created equal.
  • 58. Broad video content attracts new supporters.Educate, engage and funnel them responsibly.
  • 59. How To Embed AVideo In Email
  • 60. Image Play buttonVideo Image+ =
  • 61. Find a “video button” via Google Images
  • 62. Video NetworksConsider the following when choosing:Length of video allowedAnalyticsCommunityAbility to share and embed videosMobile viewingPrivacy policyTerms of ServiceDistributionMonetization
  • 63. http://youtube.comYouTube
  • 64. http://vimeo.comVimeo
  • 65. http://tout.comTout
  • 66. http://dailymotion.comhttp://flickr.comhttp://blip.tvhttp://viddler.comhttp://metacafe.comand many more...
  • 67. Congratulations!
  • 68. Twitter: @adriarichardsEmail: adria@butyoureagirl.comRemember to fill out the NetRoots Nation survey!Questions?
  • 69. Mountain Climber http://streamingindie.blogspot.com/2012/06/keep-your-eyes-on-mountain.htmlMountain http://zermatt.chMountain climbers http://techsciencedaily.comThe Mountain Climbers Randwill Flickr http://www.flickr.com/photos/randwill/8509491282Ballerina Flickr tulanesally http://www.flickr.com/photos/tulanesally/3620373460/Chocolate chip cookies http://www.flickr.com/photos/opacity/7082729793/Mountain http://zermatt.chMountain climbers http://techsciencedaily.comiPhone http://www.flickr.com/photos/gonzalobaeza/8292958010iPhone surprise http://www.flickr.com/photos/yerahgDurga Hindu Goddess Wikipedia https://en.wikipedia.org/wiki/File:Durga_Puja_celebration.jpgBarack Obama http://thinkprogress.orgGiant Funnel Cap Mushroom http://www.flickr.com/photos/polandeze/310342559Photo Credits

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