Is Your Blog Design Killing Your Visitor Traffic?

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I presented this at Blogalicious 2010 in Miami to highlight best practices for creating a site that people want to visit and return to. During the session, I did live site reviews and provided …

I presented this at Blogalicious 2010 in Miami to highlight best practices for creating a site that people want to visit and return to. During the session, I did live site reviews and provided feedback on how attendees could improve their sites

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  • 1. Is Your Blog Design Killing Your Visitor Traffic? Adria Richards, @adriarichards Freshworkshops http://freshworkshops.com
  • 2. Adria Richards Technology Trainer @adriarichards San Francisco, CA Is Your Blog Design Killing Your Visitor Traffic?
  • 3. Today We’ll Cover Why your blog design matters Evaluate good blog site designs Tools to measure blog performance
  • 4. Blogs: The Good Promote product, service or opinion Easy, fast and low cost Centralized location to engage
  • 5. Blogs: The Bad Oatmeal: How A Web Design Goes Straight To Hell HTTP://THEOATMEAL.COM/COMICS/DESIGN_HELL
  • 6. Bad Blog Design Low traffic low engagement Low page rank
  • 7. What is Beautiful Is Useful In the main study, 588 participants asked to judge the expected information quality of 12 websites. A positive judgment of the visual appeal was consistently transferred to a positive expectation of the information quality of the site SOURCE: HTTP://WWW.COMPUTER.ORG/PORTAL/WEB/CSDL/DOI/10.1109/IPCC.2009.5208678
  • 8. 3 Good Blog Designs
  • 9. HTTP://CHICJONESMEDIA.COM/
  • 10. HTTP://AFROBELLA.COM/
  • 11. HTTP://BLOG.2HARVEST.ORG/
  • 12. Making The Blog Design Content Visitor Experience
  • 13. 5 Reasons People Surf The Internet 1. Find answer their question 2. Research a specific product or service 3. Research your company 4. Buy a product or service 5. Entertainment
  • 14. Design The look and feel of the site plus functionality
  • 15. Platforms Wordpress Bloggers TypePad MoveableType Posterous Tumbler
  • 16. Average Blog Template
  • 17. Blog Design Options Free theme ($0) Buy them ($30 - $200) Custom built theme ($800-$3,000+ Or code it yourself ($0)
  • 18. Content Provide unique, value focused content that encourages readers to link, bookmark, tweet and share your content Use photos and videos to bring your blog posts to life Reference other blog posts on the topic that rank well
  • 19. Visitor Experience How do people feel after visiting your blog? How do they explain your blog to others? What’s in it for them to come back?
  • 20. Tools: Measuring Traffic Google Analytics Compete.com Alexa.com
  • 21. Tools: Google Analytics HTTP://WWW.GOOGLE.COM/ANALYTICS/
  • 22. Tools: Compete HTTP://COMPETE.COM/
  • 23. Tools: Alexa HTTP://WWW.ALEXA.COM/
  • 24. Summary Understand good site design Image and video rich blog posts FTW! Measure and analyze your traffic
  • 25. Questions? Is Your Blog Design Killing Your Visitor Traffic? Adria Richards Technology Trainer @adriarichards http://butyoureagirl.com http://freshworkshops.com