Innovation Culture & The BBC (R&D North) Ou Digital Futures Final

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this is a presentation given to the Open University Digital Futures Conference at City of Manchester Stadium in July 2009 to introduce the variety of models of innovation that BBC Future Media departments have used. the presentation also discusses the challenges of evolving these to be relevant to 21st century R&D based out of MediaCityUK.

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Innovation Culture & The BBC (R&D North) Ou Digital Futures Final

  1. 1. FM&T at MediaCityUKShaping the BBC of the Future <br />Innovation Culture in BBC Future Media & TechnologyJuly 2009<br />Dr Adrian Woolard, Research & Development <br />R&D North Lab <br />
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  3. 3. Official: Innovation became history in 2008<br />
  4. 4. Renamed to:<br />“Make something good that solves real problems, works reliably, is affordable, and is built by a happy, motivated and well rewarded staff” <br />Culture<br />
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  6. 6. BBC Research & Development, Kingswood Warren<br />Kingswood Warren – Home to “BBC Research” for the past 60 years.<br />
  7. 7. A few key achievements… to date!<br />1951 – World’s first TV standards converter<br />1962 – First colour transatlantic TV transmission<br />1965 – First tests of PAL colour TV transmission<br />1968 – Standards converter used for Mexico City Olympics<br />1969 – BBC1 starts colour transmissions<br />1971 – World’s first demo of digital stereo audio recording<br />1972 – CEEFAX launched<br />1988 – RDS launched<br />1990 – First trial of DAB<br />1991 – NICAM stereo launched on BBC2<br />1995 – DAB launched<br />2000 – World’s first digital radio camera demonstrated at NAB<br />2002 – Freeview launched<br />2007 – HDTV trial<br />2008 – Freesat launched<br />2008 – DVB-T2 Specification finalised, world-first to have signals on-air <br />7 Queen’s Awards + 4 Emmys<br />
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  13. 13. A day every 10 working days to spend on innovative ideas<br />Pitching<br />Ideas suggested by staff<br />Submitted on one A4 and pitched at monthly ‘Show & Tells’ <br />Selection<br />Judged by a peer panel<br />Sprint development<br />Developed and managed by the idea owner (plus any team) <br />Sharing and commissioning<br />Later - successful ideas are shared with commissioners and development groups<br />Project summaries are captured on the wiki<br />
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  16. 16. backstage is hackday & mashed<br />CC flickr user: edward@debian.org<br />
  17. 17. backstage is showcasing the best talent<br />
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  20. 20. Artists impression<br />
  21. 21. &quot;The North of England is home to a very significant proportion of the UK&apos;s population and yet we currently invest less there than in almost anywhere else. <br /> Yet from File on 4 to Granada&apos;s Royle Family, Manchester has delivered some of Britain&apos;s best network programmes.<br />  We want to build a great media centre populated with some of the strongest parts of the BBC, the parts which we know will still be strong twenty, thirty years from now. <br /> We want to create a new media lab for the north, working with an established academic and applied research community. <br /> We want to create an environment which is great to work in, which is state-of-the-art in terms of kit and working practices and which offers brilliant opportunities both for programme-making and for career progression&quot;.<br /> Mark Thompson, Director General, BBC <br />
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  23. 23. Our technology vision for MediaCityUK<br /><ul><li>Lead the way with IPTV and reinvent the Red Button
  24. 24. Work in partnership with Content Groups
  25. 25. Create engaging new learning & media literacy experiences
  26. 26. Build a world class research laboratory
  27. 27. Exploit the benefits of Digital Media Initiative
  28. 28. A digital BBC Archive</li></li></ul><li>BBC - 5 depts <br />(inc R & D)<br />BBC Backstage Innovation Labs<br />Schools/<br />Colleges<br />Other PSB’s <br />Producers (eg. Sumners)<br />Large corporates<br />Universities<br />Jo Public (residents/ visitors)<br />Website specialists<br />Advertisers<br />Social media <br />start-ups<br />Publishers<br />Spin-out companies (eg. gaming)<br />Freelancers eg. Mobile developers<br />Broadcast journalists<br />Designers<br />Studios<br />Photo by unknown – my thanks<br />
  29. 29. Artists impression<br />
  30. 30. Photo by unknown – my thanks<br />
  31. 31. Photo by unknown – my thanks<br />
  32. 32. Photo by J. Linwood (BBC)<br />
  33. 33. Artists impression<br />
  34. 34. Towards 2012Future of Public Service Broadcasting?<br />
  35. 35. Thank You!<br />Dr Adrian Woolard<br />Project Lead (R&D North) & Head of Innovation Culture<br />BBC Research & Development <br />Future Media & Technology<br />North Lab, Room 1044, New Broadcasting House<br />Oxford Road, Manchester M60 1SJ<br />E: adrian.woolard@bbc.co.uk<br />

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