Innovation Culture & The BBC (R&D North) Ou Digital Futures Final

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this is a presentation given to the Open University Digital Futures Conference at City of Manchester Stadium in July 2009 to introduce the variety of models of innovation that BBC Future Media …

this is a presentation given to the Open University Digital Futures Conference at City of Manchester Stadium in July 2009 to introduce the variety of models of innovation that BBC Future Media departments have used. the presentation also discusses the challenges of evolving these to be relevant to 21st century R&D based out of MediaCityUK.

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  • 1. FM&T at MediaCityUKShaping the BBC of the Future
    Innovation Culture in BBC Future Media & TechnologyJuly 2009
    Dr Adrian Woolard, Research & Development
    R&D North Lab
  • 2.
  • 3. Official: Innovation became history in 2008
  • 4. Renamed to:
    “Make something good that solves real problems, works reliably, is affordable, and is built by a happy, motivated and well rewarded staff”
  • 5.
  • 6. BBC Research & Development, Kingswood Warren
    Kingswood Warren – Home to “BBC Research” for the past 60 years.
  • 7. A few key achievements… to date!
    1951 – World’s first TV standards converter
    1962 – First colour transatlantic TV transmission
    1965 – First tests of PAL colour TV transmission
    1968 – Standards converter used for Mexico City Olympics
    1969 – BBC1 starts colour transmissions
    1971 – World’s first demo of digital stereo audio recording
    1972 – CEEFAX launched
    1988 – RDS launched
    1990 – First trial of DAB
    1991 – NICAM stereo launched on BBC2
    1995 – DAB launched
    2000 – World’s first digital radio camera demonstrated at NAB
    2002 – Freeview launched
    2007 – HDTV trial
    2008 – Freesat launched
    2008 – DVB-T2 Specification finalised, world-first to have signals on-air
    7 Queen’s Awards + 4 Emmys
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. A day every 10 working days to spend on innovative ideas
    Ideas suggested by staff
    Submitted on one A4 and pitched at monthly ‘Show & Tells’
    Judged by a peer panel
    Sprint development
    Developed and managed by the idea owner (plus any team)
    Sharing and commissioning
    Later - successful ideas are shared with commissioners and development groups
    Project summaries are captured on the wiki
  • 14.
  • 15.
  • 16. backstage is hackday & mashed
    CC flickr user:
  • 17. backstage is showcasing the best talent
  • 18.
  • 19.
  • 20. Artists impression
  • 21. "The North of England is home to a very significant proportion of the UK's population and yet we currently invest less there than in almost anywhere else.
    Yet from File on 4 to Granada's Royle Family, Manchester has delivered some of Britain's best network programmes.
      We want to build a great media centre populated with some of the strongest parts of the BBC, the parts which we know will still be strong twenty, thirty years from now.
    We want to create a new media lab for the north, working with an established academic and applied research community.
    We want to create an environment which is great to work in, which is state-of-the-art in terms of kit and working practices and which offers brilliant opportunities both for programme-making and for career progression".
     Mark Thompson, Director General, BBC 
  • 22.
  • 23. Our technology vision for MediaCityUK
    • Lead the way with IPTV and reinvent the Red Button
    • 24. Work in partnership with Content Groups
    • 25. Create engaging new learning & media literacy experiences
    • 26. Build a world class research laboratory
    • 27. Exploit the benefits of Digital Media Initiative
    • 28. A digital BBC Archive
  • BBC - 5 depts
    (inc R & D)
    BBC Backstage Innovation Labs
    Other PSB’s
    Producers (eg. Sumners)
    Large corporates
    Jo Public (residents/ visitors)
    Website specialists
    Social media
    Spin-out companies (eg. gaming)
    Freelancers eg. Mobile developers
    Broadcast journalists
    Photo by unknown – my thanks
  • 29. Artists impression
  • 30. Photo by unknown – my thanks
  • 31. Photo by unknown – my thanks
  • 32. Photo by J. Linwood (BBC)
  • 33. Artists impression
  • 34. Towards 2012Future of Public Service Broadcasting?
  • 35. Thank You!
    Dr Adrian Woolard
    Project Lead (R&D North) & Head of Innovation Culture
    BBC Research & Development
    Future Media & Technology
    North Lab, Room 1044, New Broadcasting House
    Oxford Road, Manchester M60 1SJ