Digital Pathways 2011 BBC FinalPresentation Transcript
Research & Collaboration in a New Century City Dr Adrian Woolard Project Director (North Lab), BBC Research & Development Shaping the BBC of the Future Future Media and Technology at MediaCity:UK
Most modern technology is created by bringing together & developing capabilities which already exist…
The genius lies in the way they are brought together & improved.
Lord A. Broers Triumph of Technology, 2005 Reith Lectures
A bit of background…
BBC R&D remit
Maintain the BBC’s position as a centre of excellence for research and development in broadcasting and related technologies
Pay particular attention to the development of “open standards”
Conducted within the BBC and in co-operation with university departments and businesses
The Executive Board must ensure that an appropriate balance between revenue and the value to licence fee payers and the UK economy by making new developments widely and openly available.
Regulatory context: Governed by clause 87 of the Public Charter for BBC.
BBC R&D: work plan overview
BBC R&D: research priorities Fabric initiative Archive DVBT-2 YouView Storage HiFi data capture Data manipulation in software Commodity technology Metadata standards & brokering ‘ IP glass-to-glass’: the modern media network Hybrid of IP and broadcast networks New editorial formats and UIs Managing diversity Network service enablers Flexible spectrum
Strategic ambition – next 1 to 5 years…
BBC R&D will aid the creation & consolidate a new “broadcasting” system.
This work will lay the foundation for a future BBC that is defined by:
The parallel development of ‘pervasive’ & ‘immersive’ media experiences
A drive towards 'IP end to end’ & the radical changes this implies
An evolving purpose that reflects the shift towards an information society
Taking a leading role in improving the environmental, financial & social performance of our sector.
Examples of Collaboration
BBC, University of Surrey & CBBC/ BBC SPORT http://www.bbc.co.uk/blogs/researchanddevelopment/2011/03/rd-and-blue-peter--ski-rossend.shtml
BBC and AHRC Knowledge Exchange Programme The academic paper & citation list aren’t enough! Its got to be relevant, tangible & delivered yesterday Unnamed BBC Senior Producer, Knowledge Summit 2006 You waste money on market research & consultants but we already know the answer to your questions – you just don’t ask! Unnamed AHRC Research Lead, Knowledge Summit 2006 http://www.bbc.co.uk/blogs/knowledgeexchange/
Foresight is invaluable & bullishness is essential
Demand exceeded funds (FEC !!!)
Legal needs to innovate on both sides
Balance between industry & academic peer review was challenging to say least
It didn’t speed things up in the end
Expect churn in industry
Reflections on the Knowledge Exchange Programme
Connection Factory pilot – University of Westminster
Data Art – University of Westminster http://backstage.bbc.co.uk/data_art/
User studies in the home - Lancaster University PhD Interns
Usability in Very Young Audiences – Salford University / CBeebies KTP “ How revealing are eye-movements for understanding web engagement in young children ?”
“ StoryCrate” – University of Newcastle Upon Tyne (CultureLab) – PhD intern
Font Legibility & Accessibility Research – Manchester Met Uni consultancy
<insert screenshot from project>
File-based Production - University of Dundee – Design Ethnography MSC
<insert Screenshot of transition to file based – intern study of production>
Connected Media Spaces for Inter-Generational Audiences – RCA MSc Project http://www.bbc.co.uk/blogs/researchanddevelopment/2011/03/designing-connected-media-spac.shtml
The Telethrone – University of Salford – PhD + general ‘hackery’ Preserving the art of conversation
FIRM: Framework for Innovation & Research in MediaCity:UK
Drive major research initiatives that proactively transform the creative industry
Create greater opportunities to promote SME ventures
Broker cross-enterprise response to industry problems and opportunities
Enhance the talent pool
Provide value to the MediaCity:UK’s host city of Salford and surrounding regions
Future Media & Technology Mock-ups of future ‘Collaborative production services in the Cloud’ Distributed production environment for SME, Freelancer, Public - Lancaster University, regional SMe’s
Universal Control – BBC R&D releasing research tools for collaboration http://www.bbc.co.uk/blogs/researchanddevelopment/2011/02/universal-control.shtml
Relevant across the North
Innovation Networks across the regions
Lessons learnt & going forward…
TSB – Collaborative R&D, KTN’s
UK Research Councils - EPSRC, ESRC, BBSRC, AHRC, MRC
Digital Economy – DTC’s, Research Hubs
European Regional Development Funds (ERDF) to assist SME’s
Knowledge Transfer Partnerships (KTP’s)
EU Framework Programmes (EU FP7)
Collaborative funding… from 2009
RDA’s – NWDA, YorkshireForward, One North East
Digital Agencies – NW V&M, ScreenYorkshire, Codeworks
Council funding – MDDA, Manchester Knowledge Capital, Creative Sheffield, Creative Hull,…
Professional Institutions (eg. Royal Academy of Engineering, Design Council, Arts Council, British Council)
Govt Depts special pots (eg. Cabinet Office for Civil Contingency Secretariat)
Charities and Trusts
Alumni (eg. endowments)
oh & industry sometimes… .
Collaborative funding… 2011?
TSB – Collaborative R&D, KTN’s ?
UK Research Councils - EPSRC, ESRC, BBSRC, AHRC, MRC ?
Digital Economy – DTC’s, Research Hubs ?
European Regional Development Funds (ERDF) to assist SME’s ?
Knowledge Transfer Partnerships (KTP’s) ?
EU Framework Programmes (EU FP7) ?
Final thoughts on collaboration…
People – diversity, mutual respect, expertise & passion
Networks – informal, build trust, exchange
Frameworks – formal, funding
Projects – mutual risk, clear goals
Outputs - Impact on user not career
BBC future areas of interest… A new “Broadcasting” System
The creation and usage of content and would include (but not be limited to) these areas:
IP networks, storage, distribution
Spatially aware devices e.g. cameras to provide context sensitive information
Multi-modal production e.g. integration of games and digital productions
Involvement of consumer in content creation
Exploring potential futures for 'non-linear TV'
Consumption of non-linear TV e.g. multi-screen or multi-location
Exploring user experience and their diverse needs
If we acknowledge the importance of technology then we are now in the phase of working out how best to manage & improve it for the public and private good.
Paraphrased from Bronac Ferran, 8 Essays 2009.
Thank You! Dr Adrian Woolard Project Director (North Lab) BBC Research & Development, Future Media Interim Lab, OB Base, New Broadcasting House Oxford Road, Manchester M60 1SJ (until May 2011) E: [email_address] T: adew or BBCRD W: http:// www.bbc.co.uk /rd