BBC Developing Communities of Innovation - Thinking Digital Manchester 2015
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"Tales from the Frontline: Public Services and the creative Industries" An overview of last 5 years establishing BBC R&D based at MediaCity:UK and how we have built communities of innovation. The talk shares examples of BBC's digital collaborations with Academia, Industry, SMe's and the Audience including demos and showreels.
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BBC Developing Communities of Innovation - Thinking Digital Manchester 2015
- 2. Developing Communities of Innovation Tales from the Frontline: Public Service & the Creative Industries Dr Adrian Woolard @adew
- 3. Image of love button..
- 5. “The BBC’s move to Salford can be seen as what Paul Krugman describes as a 'small historical accident' which has started a path of attracting investment in creative activities.” An economic review of the extent to which the BBC crowds out private sector activity KPMG Report commissioned by the BBC Trust October 2015
- 11. Experiments with immersive video and audio - BBC Philharmonic
- 17. 32 Audience-led Creative Briefs 113 Workshops & Events 2,979 Participants 458 Companies 1011 Ideas
- 25. For all of us. Have your say on the future of the BBC: ends Nov 5th 2015 bbc.co.uk/tomorrowsbbc
- 26. Most modern technology is created by bringing together & developing capabilities which already exist… The genius lies in the way they are brought together & improved.” Lord A. Broers Triumph of Technology, 2005 Reith Lectures bbc.co.uk/rd bbc.co.uk/taster bbc.co.uk/connectedstudio
Editor's Notes
- Intro/holding slide
- We are investigating ways of capturing audience reactions, and exploring how we can use the data to inform the live audience, production teams, and audiences at home. Th ‘We are asking audience members to press their buttons when they are particularly enjoying or are moved by the discussion, and they may press as many times as they like. The buttons save a timestamp each time they are pressed, and synchronise this data via Bluetooth to a native Android app running on a paired smartphone. An analytics service then collates the data. For this experiment we are re-using hardware from our Internet of Things work exploring simple interaction methods for saving moments of BBC radio content.' e fob* is a small physical device that can provide simple feedback with minimal disruption.
- List of products, teams, numbers of staff/trainees/apprentices, audience stats of usage of BBC digital things Embedding partnership and collaboration from the start (both across the BBC and externally) and continue throughout Being part of innovation communities The analysis found a positive contribution of the BBC to the Salford area in terms of employment, increased skill levels and spill -over effects. KPMG independent report on the online sector for BBC Trust finds that the BBC has had a positive economic impact on the sector via two channels, both resulting in overall market development and expansion: 1, technology spill-overs driven by the BBC’s innovation in the market; 2, and knowledge and skills spill - overs arising from BBC Online collaborations, partnerships and wider industry initiatives.
- List of products, teams, numbers of staff/trainees/apprentices, audience stats of usage of BBC digital things Embedding partnership and collaboration from the start (both across the BBC and externally) and continue throughout Being part of innovation communities Fobs – learning (blog post later)
- Partnering with academic institutions and researchers to lead and support on projects to drive forward broadcasting technologies and techniques through innovative content production
- Partnering with academic institutions and researchers to lead and support on projects to drive forward broadcasting technologies and techniques through innovative content production
- Partnering with academic institutions and researchers to lead and support on projects to drive forward broadcasting technologies and techniques through innovative content production
- Working with many universities and academic institutions
- ICoSOLE project Experience 3D audio featuring the BBC Philharmonic orchestra - with 360 video (Headphone/headset demonstration with visuals on screen)
- Partnering with industry
- News Labs (part of Connected Studio innovation network) – driving innovation in BBC News online through story-driven journalism, technology and data, whilst promoting open standards Connected Studio and News Labs host #newsHACK events that bring together people from across the media, journalism and academia to devise new concepts and ideas around digital news SUMMA project – working with academic institutions and international organisations, and given large European investment
- Micro:bit a pocket-sized computer to every year 7 child in the UK for free (up to 1 million) developed with 29 partners first conceived by BBC Learning in 2012, and initially developed together with R&D part of the BBC’s 2015 Make it Digital - a BBC initiative to inspire a new generation to get creative with coding, programming and digital technology they will start to arrive in schools early next year Bringing to life an idea through a huge partnership project (both within the BBC and then expanding to a range of national and international partners) – then releasing on a massive scale to embed technology in the environments of young audiences through academia Engaging and inspiring young people around technology and opportunities within the digital/creative sector CTA: Up to one million Micro:bits will be rolled out across schools in early 2016 for children to try out
- Partnering with academic institutions and researchers to lead and support on projects to drive forward broadcasting technologies and techniques through innovative content production
- What Connected Studio has facilitated in three years… 30+ Audience-led Creative Briefs 109 Workshops & Events 2,946 Participants 458 Companies 935 Ideas
- External agencies we’ve partnered with on (live) pilots this year, include: Realise (Natural History Unit - Unearthed) AKQA (Natural History Unit – Amana) 100 Shapes (Radio 3 - Symphinity) Fish in a Bottle (Casualty – First Day) The Connected Set (Format Entertainment – I Am Smarter Than…) The Swarm (Arts – Artist’s Studio Unlocked) CTA: We’re got on-going programmes of work (namely the Future of Content programme) within Connected Studio that SMEs/digital/creative agencies can get involved in; visit the Connected Studio website (bbc.co.uk/connectedstudio) for the latest opportunities
- Casualty: First Day demo (click through to pilot/walk-through video)
- Partnering with academic institutions and researchers to lead and support on projects to drive forward broadcasting technologies and techniques through innovative content production
- Video Taster top line stats: Launched January 2015 76 pilots Over two million unique visitors Over 36,000 ratings Taster analytics – custom dashboard: Allows CS/Taster, pilot teams and stakeholders to track in a clear and straight-forward manner how pilots are performing The dashboard provides an instant insight into pilot performance so effects of marketing and promotion etc can be judged Key metrics available: interactions (tries, likes, shares, ratings), unique visitors, views (trend graphs), device used, browser used CTA: Visit bbc.co.uk/taster to try out the latest pilots, or keep an eye on Connected Studio for opportunities to develop your own pilots to be hosted on BBC Taster
- Partnering with academic institutions and researchers to lead and support on projects to drive forward broadcasting technologies and techniques through innovative content production
- For all of us. Have your say on the future of the BBC. Every week, the BBC informs, educates and entertains almost everyone in Britain. As the cornerstone of the UK’s creative industries, the BBC is also an engine for growth, supporting jobs and businesses in the wider economy. The public wants a strong – and independent - BBC that produces great programmes, gives them impartial news and ensures Britain’s voice is heard abroad. Our programme of reform will ensure the BBC is fit for the internet age, focused on the things that matter to audiences, continues to support the economy and is an unashamed champion of British talent, content and creativity. We look forward to working constructively with the Government in the months ahead to ensure the British public continues to have a BBC they are proud of.”
- R&D going forward… - Opportunities More from the Perceptive Media project (to be announced shortly), IP Studio, Venue Explorer Future of Content programme: current submissions being assessed for developing and piloting proposals around Smartphone Storytelling – further calls for externals to submit ideas next year Further pilots – including working with major television brands (inc 360 video on Strictly and The Voice), with new pilots going live each week for anyone to try out
- Intro/holding slide