IWMW 2007 Adrian Stevenson University of Manchester
 
YouTube: a story of big numbers <ul><li>Hurley, Chen, Karim - Employees of paypal </li></ul><ul><li>Youtube.com registered...
YouTube: a story of big numbers <ul><li>‘ Evolution of dance’ ‘most watched </li></ul><ul><ul><li>uploaded April 6 th  200...
Time Person of the Year: You <ul><li>Time Magazine – person of the year </li></ul><ul><ul><li>“ public diary of teens and ...
Real people
Identity Construction <ul><li>Some types: </li></ul><ul><ul><li>Undiscovered singing talent </li></ul></ul><ul><ul><li>Tee...
Social Effects <ul><li>Religious ideologies </li></ul><ul><li>Politics </li></ul><ul><ul><li>“ unmediated, fresh, first ha...
 
What you need <ul><li>Video recording device </li></ul><ul><ul><li>Camcorder </li></ul></ul><ul><ul><li>Mobile Phone </li>...
What you need <ul><ul><li>Software </li></ul></ul><ul><ul><li>Windows Movie Maker - free </li></ul></ul><ul><ul><li>Apple ...
What you need
 
 
Adobe Premiere Pro 2.0 <ul><li>Professional movie editing software </li></ul><ul><ul><li>Very flexible </li></ul></ul><ul>...
 
Premiere Pro <ul><li>Export to YouTube compatible format </li></ul><ul><li>Can be very slow to render on export </li></ul>
What YouTube needs <ul><li>Takes many video types </li></ul><ul><ul><li>.WMV, .AVI, .MOV, and .MPG file formats  </li></ul...
 
 
Quality issues <ul><li>Amateur ‘YouTube’ approach </li></ul><ul><ul><li>Quick and simple </li></ul></ul><ul><ul><li>Cheap ...
Have a go <ul><li>Video samples at: </li></ul><ul><li>http://tinyurl.com/29eg98   </li></ul><ul><li>http://www.itservices....
Education
 
Web 2.0 ... The Machine is Us/ing Us <ul><li>Michael Wesch, Digital Ethnography, Kansas State University </li></ul>
Legal / Copyright etc <ul><li>Legal problems </li></ul><ul><ul><li>March 13th 2007 Viacom sued YouTube for copyright infri...
Rights / IPR <ul><li>YouTube can “reproduce, redistribute,… display…” your videos </li></ul>
Institutional Policy <ul><li>Blocking of YouTube, MySpace etc </li></ul><ul><ul><li>Bandwidth </li></ul></ul><ul><ul><li>S...
Externally Hosted <ul><li>Some Issues: </li></ul><ul><ul><li>Service could be terminated at any time </li></ul></ul><ul><u...
Internally Hosted <ul><li>Allows for: </li></ul><ul><ul><li>Single sign-on </li></ul></ul><ul><ul><li>Include licensed mat...
Other stuff <ul><li>TeacherTube </li></ul><ul><li>Revver – earn money </li></ul><ul><li>Videoronk – search engine </li></u...
MySpace / Facebook / Second Life <ul><li>Can embed YouTube videos in </li></ul><ul><ul><li>MySpace ,  Facebook  and other ...
Video casting <ul><li>Can subscribe to video cast  </li></ul><ul><li>Desktop / laptop </li></ul><ul><li>Most Ipod, mp3 pla...
References <ul><li>http:// del.icio.us/bias/youtube </li></ul>
Contact <ul><li>Adrian Stevenson </li></ul><ul><li>Learning Technology Services </li></ul><ul><li>Room B38, Sackville Buil...
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Knowing Me Knowing YouTube

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Presentation to be given at the Institutional Web Management Workshop 2007 on YouTube

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  • Introduce myself
  • Knowing Me Knowing YouTube

    1. 1. IWMW 2007 Adrian Stevenson University of Manchester
    2. 3. YouTube: a story of big numbers <ul><li>Hurley, Chen, Karim - Employees of paypal </li></ul><ul><li>Youtube.com registered Feb 15th 2005 </li></ul><ul><ul><li>30,000 viewers per day </li></ul></ul><ul><li>Nov 2005 </li></ul><ul><ul><li>200,000 registered users </li></ul></ul><ul><ul><li>2 million+ videos a day </li></ul></ul><ul><li>By Jan 2006, 25 million per day </li></ul><ul><li>By Mar 2006 uploading 20,000 new videos a day </li></ul>
    3. 4. YouTube: a story of big numbers <ul><li>‘ Evolution of dance’ ‘most watched </li></ul><ul><ul><li>uploaded April 6 th 2006 </li></ul></ul><ul><li>May 2006 - 43% of all videos shown on the internet </li></ul><ul><li>July 2006 – 100 million views per day </li></ul><ul><li>Oct 9th 2006 - Google buys YouTube for $1.6 Billion </li></ul><ul><li>4th most visited website in the world </li></ul>
    4. 5. Time Person of the Year: You <ul><li>Time Magazine – person of the year </li></ul><ul><ul><li>“ public diary of teens and twenty somethings” </li></ul></ul><ul><ul><li>“ the feeling of togetherness is unbeatable. It’s a beautiful thing” … by Leila, video blogger </li></ul></ul>
    5. 6. Real people
    6. 7. Identity Construction <ul><li>Some types: </li></ul><ul><ul><li>Undiscovered singing talent </li></ul></ul><ul><ul><li>Teenage confessional </li></ul></ul><ul><ul><li>Angry political </li></ul></ul><ul><ul><li>Living room comedian </li></ul></ul><ul><li>Identity favouriting, subscribing, ratings etc. </li></ul><ul><li>Comments and feedback </li></ul><ul><li>Some ‘fakes’ – lonelygirl15 </li></ul>
    7. 8. Social Effects <ul><li>Religious ideologies </li></ul><ul><li>Politics </li></ul><ul><ul><li>“ unmediated, fresh, first hand” Blair </li></ul></ul><ul><li>Global Movements </li></ul><ul><ul><li>Free-Hugs Campaign by Juan Mann </li></ul></ul>
    8. 10. What you need <ul><li>Video recording device </li></ul><ul><ul><li>Camcorder </li></ul></ul><ul><ul><li>Mobile Phone </li></ul></ul><ul><ul><li>Digital Camera </li></ul></ul><ul><ul><li>Webcam </li></ul></ul><ul><li>Tripod </li></ul><ul><li>IEEE 1394 Firewire card and cable – DV out </li></ul>
    9. 11. What you need <ul><ul><li>Software </li></ul></ul><ul><ul><li>Windows Movie Maker - free </li></ul></ul><ul><ul><li>Apple iMovie </li></ul></ul><ul><ul><li>Adobe Premiere Pro - £650 </li></ul></ul>
    10. 12. What you need
    11. 15. Adobe Premiere Pro 2.0 <ul><li>Professional movie editing software </li></ul><ul><ul><li>Very flexible </li></ul></ul><ul><ul><li>Learning curve </li></ul></ul><ul><ul><li>Expensive </li></ul></ul><ul><ul><li>Rendering can be slow </li></ul></ul>
    12. 17. Premiere Pro <ul><li>Export to YouTube compatible format </li></ul><ul><li>Can be very slow to render on export </li></ul>
    13. 18. What YouTube needs <ul><li>Takes many video types </li></ul><ul><ul><li>.WMV, .AVI, .MOV, and .MPG file formats </li></ul></ul><ul><li>For best quality: </li></ul><ul><ul><li>MPEG4 (Divx, Xvid) format </li></ul></ul><ul><ul><li>320x240 resolution </li></ul></ul><ul><ul><li>MP3 audio </li></ul></ul><ul><ul><li>30 frames per second </li></ul></ul><ul><li>Max 100Mb upload </li></ul><ul><ul><li>Also says max 10 mins but not enforced </li></ul></ul>
    14. 21. Quality issues <ul><li>Amateur ‘YouTube’ approach </li></ul><ul><ul><li>Quick and simple </li></ul></ul><ul><ul><li>Cheap </li></ul></ul><ul><ul><li>But may look quick and cheap </li></ul></ul><ul><li>Professional approach </li></ul><ul><ul><li>Pro camera(s) </li></ul></ul><ul><ul><li>Mixing desk </li></ul></ul><ul><ul><li>Lighting </li></ul></ul><ul><ul><li>Direction / planning </li></ul></ul><ul><ul><li>Costly and time consuming </li></ul></ul>
    15. 22. Have a go <ul><li>Video samples at: </li></ul><ul><li>http://tinyurl.com/29eg98 </li></ul><ul><li>http://www.itservices.manchester.ac.uk/learningtechnologies/podcasts/audio/iwmw2007/ </li></ul><ul><li>Edit the video samples </li></ul><ul><li>Create a YouTube account and upload </li></ul><ul><li>Browse YouTube </li></ul>
    16. 23. Education
    17. 25. Web 2.0 ... The Machine is Us/ing Us <ul><li>Michael Wesch, Digital Ethnography, Kansas State University </li></ul>
    18. 26. Legal / Copyright etc <ul><li>Legal problems </li></ul><ul><ul><li>March 13th 2007 Viacom sued YouTube for copyright infringement – still ongoing </li></ul></ul>
    19. 27. Rights / IPR <ul><li>YouTube can “reproduce, redistribute,… display…” your videos </li></ul>
    20. 28. Institutional Policy <ul><li>Blocking of YouTube, MySpace etc </li></ul><ul><ul><li>Bandwidth </li></ul></ul><ul><ul><li>Safety </li></ul></ul><ul><li>Survey at Bristol University </li></ul><ul><ul><li>Students want access to YouTube, MySpace, Facebook …. </li></ul></ul><ul><li>Common Solutions Group (CSG) </li></ul><ul><ul><li>Constant debate whether to deploy locally or externally </li></ul></ul>
    21. 29. Externally Hosted <ul><li>Some Issues: </li></ul><ul><ul><li>Service could be terminated at any time </li></ul></ul><ul><ul><li>Back-up facilities? </li></ul></ul><ul><ul><li>Charges could be introduced </li></ul></ul><ul><ul><li>Limited control </li></ul></ul><ul><ul><li>Academic freedoms may be impacted </li></ul></ul><ul><ul><ul><li>Videos may be removed by YouTube </li></ul></ul></ul><ul><li>How real are these risks? </li></ul>
    22. 30. Internally Hosted <ul><li>Allows for: </li></ul><ul><ul><li>Single sign-on </li></ul></ul><ul><ul><li>Include licensed material </li></ul></ul><ul><ul><li>Support and training </li></ul></ul><ul><ul><li>Control when updates occur </li></ul></ul><ul><ul><li>Maintenance and back up </li></ul></ul><ul><ul><li>Integration </li></ul></ul><ul><li>But: </li></ul><ul><ul><li>will reduce the choice of available systems </li></ul></ul><ul><li>Risks </li></ul><ul><ul><li>Systems may not be kept up to date </li></ul></ul><ul><ul><li>Universities may have restrictive usage policy </li></ul></ul><ul><ul><li>insufficient number of users to make the services work effectively </li></ul></ul>
    23. 31. Other stuff <ul><li>TeacherTube </li></ul><ul><li>Revver – earn money </li></ul><ul><li>Videoronk – search engine </li></ul><ul><li>PSFights – fights </li></ul><ul><li>Liveleak – leaks media </li></ul>
    24. 32. MySpace / Facebook / Second Life <ul><li>Can embed YouTube videos in </li></ul><ul><ul><li>MySpace , Facebook and other social websites </li></ul></ul><ul><ul><li>Any web page </li></ul></ul>
    25. 33. Video casting <ul><li>Can subscribe to video cast </li></ul><ul><li>Desktop / laptop </li></ul><ul><li>Most Ipod, mp3 players support video podcasts </li></ul>
    26. 34. References <ul><li>http:// del.icio.us/bias/youtube </li></ul>
    27. 35. Contact <ul><li>Adrian Stevenson </li></ul><ul><li>Learning Technology Services </li></ul><ul><li>Room B38, Sackville Building </li></ul><ul><li>University of Manchester </li></ul><ul><li>Sackville St </li></ul><ul><li>Manchester M60 1QD </li></ul><ul><li>Tel: +44(0)161 306 3109 </li></ul><ul><li>Email: adrian.stevenson@manchester.ac.uk </li></ul>
    28. 36. Discussion?
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