IWMW 2007 Adrian Stevenson University of Manchester

YouTube: a story of big numbers Hurley, Chen, Karim - Employees of paypal Youtube.com registered Feb 15th 2005 30,000 viewers per day Nov 2005 200,000 registered users 2 million+ videos a day By Jan 2006, 25 million per day By Mar 2006 uploading 20,000 new videos a day

Hurley, Chen, Karim - Employees of paypal

Youtube.com registered Feb 15th 2005

30,000 viewers per day

Nov 2005

200,000 registered users

2 million+ videos a day

By Jan 2006, 25 million per day

By Mar 2006 uploading 20,000 new videos a day

YouTube: a story of big numbers ‘ Evolution of dance’ ‘most watched uploaded April 6 th 2006 May 2006 - 43% of all videos shown on the internet July 2006 – 100 million views per day Oct 9th 2006 - Google buys YouTube for $1.6 Billion 4th most visited website in the world

‘ Evolution of dance’ ‘most watched

uploaded April 6 th 2006

May 2006 - 43% of all videos shown on the internet

July 2006 – 100 million views per day

Oct 9th 2006 - Google buys YouTube for $1.6 Billion

4th most visited website in the world

Time Person of the Year: You Time Magazine – person of the year “ public diary of teens and twenty somethings” “ the feeling of togetherness is unbeatable. It’s a beautiful thing” … by Leila, video blogger

Time Magazine – person of the year

“ public diary of teens and twenty somethings”

“ the feeling of togetherness is unbeatable. It’s a beautiful thing” … by Leila, video blogger

Real people

Identity Construction Some types: Undiscovered singing talent Teenage confessional Angry political Living room comedian Identity favouriting, subscribing, ratings etc. Comments and feedback Some ‘fakes’ – lonelygirl15

Some types:

Undiscovered singing talent

Teenage confessional

Angry political

Living room comedian

Identity favouriting, subscribing, ratings etc.

Comments and feedback

Some ‘fakes’ – lonelygirl15

Social Effects Religious ideologies Politics “ unmediated, fresh, first hand” Blair Global Movements Free-Hugs Campaign by Juan Mann

Religious ideologies

Politics

“ unmediated, fresh, first hand” Blair

Global Movements

Free-Hugs Campaign by Juan Mann

What you need Video recording device Camcorder Mobile Phone Digital Camera Webcam Tripod IEEE 1394 Firewire card and cable – DV out

Video recording device

Camcorder

Mobile Phone

Digital Camera

Webcam

Tripod

IEEE 1394 Firewire card and cable – DV out

What you need Software Windows Movie Maker - free Apple iMovie Adobe Premiere Pro - £650

Software

Windows Movie Maker - free

Apple iMovie

Adobe Premiere Pro - £650

What you need

Adobe Premiere Pro 2.0 Professional movie editing software Very flexible Learning curve Expensive Rendering can be slow

Professional movie editing software

Very flexible

Learning curve

Expensive

Rendering can be slow

Premiere Pro Export to YouTube compatible format Can be very slow to render on export

Export to YouTube compatible format

Can be very slow to render on export

What YouTube needs Takes many video types .WMV, .AVI, .MOV, and .MPG file formats For best quality: MPEG4 (Divx, Xvid) format 320x240 resolution MP3 audio 30 frames per second Max 100Mb upload Also says max 10 mins but not enforced

Takes many video types

.WMV, .AVI, .MOV, and .MPG file formats

For best quality:

MPEG4 (Divx, Xvid) format

320x240 resolution

MP3 audio

30 frames per second

Max 100Mb upload

Also says max 10 mins but not enforced

Quality issues Amateur ‘YouTube’ approach Quick and simple Cheap But may look quick and cheap Professional approach Pro camera(s) Mixing desk Lighting Direction / planning Costly and time consuming

Amateur ‘YouTube’ approach

Quick and simple

Cheap

But may look quick and cheap

Professional approach

Pro camera(s)

Mixing desk

Lighting

Direction / planning

Costly and time consuming

Have a go Video samples at: http://tinyurl.com/29eg98 http://www.itservices.manchester.ac.uk/learningtechnologies/podcasts/audio/iwmw2007/ Edit the video samples Create a YouTube account and upload Browse YouTube

Video samples at:

http://tinyurl.com/29eg98

http://www.itservices.manchester.ac.uk/learningtechnologies/podcasts/audio/iwmw2007/

Edit the video samples

Create a YouTube account and upload

Browse YouTube

Education

Web 2.0 ... The Machine is Us/ing Us Michael Wesch, Digital Ethnography, Kansas State University

Michael Wesch, Digital Ethnography, Kansas State University

Legal / Copyright etc Legal problems March 13th 2007 Viacom sued YouTube for copyright infringement – still ongoing

Legal problems

March 13th 2007 Viacom sued YouTube for copyright infringement – still ongoing

Rights / IPR YouTube can “reproduce, redistribute,… display…” your videos

YouTube can “reproduce, redistribute,… display…” your videos

Institutional Policy Blocking of YouTube, MySpace etc Bandwidth Safety Survey at Bristol University Students want access to YouTube, MySpace, Facebook …. Common Solutions Group (CSG) Constant debate whether to deploy locally or externally

Blocking of YouTube, MySpace etc

Bandwidth

Safety

Survey at Bristol University

Students want access to YouTube, MySpace, Facebook ….

Common Solutions Group (CSG)

Constant debate whether to deploy locally or externally

Externally Hosted Some Issues: Service could be terminated at any time Back-up facilities? Charges could be introduced Limited control Academic freedoms may be impacted Videos may be removed by YouTube How real are these risks?

Some Issues:

Service could be terminated at any time

Back-up facilities?

Charges could be introduced

Limited control

Academic freedoms may be impacted

Videos may be removed by YouTube

How real are these risks?

Internally Hosted Allows for: Single sign-on Include licensed material Support and training Control when updates occur Maintenance and back up Integration But: will reduce the choice of available systems Risks Systems may not be kept up to date Universities may have restrictive usage policy insufficient number of users to make the services work effectively

Allows for:

Single sign-on

Include licensed material

Support and training

Control when updates occur

Maintenance and back up

Integration

But:

will reduce the choice of available systems

Risks

Systems may not be kept up to date

Universities may have restrictive usage policy

insufficient number of users to make the services work effectively

Other stuff TeacherTube Revver – earn money Videoronk – search engine PSFights – fights Liveleak – leaks media

TeacherTube

Revver – earn money

Videoronk – search engine

PSFights – fights

Liveleak – leaks media

MySpace / Facebook / Second Life Can embed YouTube videos in MySpace , Facebook and other social websites Any web page

Can embed YouTube videos in

MySpace , Facebook and other social websites

Any web page

Video casting Can subscribe to video cast Desktop / laptop Most Ipod, mp3 players support video podcasts

Can subscribe to video cast

Desktop / laptop

Most Ipod, mp3 players support video podcasts

References http:// del.icio.us/bias/youtube

http:// del.icio.us/bias/youtube

Contact Adrian Stevenson Learning Technology Services Room B38, Sackville Building University of Manchester Sackville St Manchester M60 1QD Tel: +44(0)161 306 3109 Email: adrian.stevenson@manchester.ac.uk

Adrian Stevenson

Learning Technology Services

Room B38, Sackville Building

University of Manchester

Sackville St

Manchester M60 1QD

Tel: +44(0)161 306 3109

Email: adrian.stevenson@manchester.ac.uk

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