Knowing Me Knowing YouTube

IWMW 2007 Adrian Stevenson University of Manchester

YouTube: a story of big numbers
Hurley, Chen, Karim - Employees of paypal
Youtube.com registered Feb 15th 2005
30,000 viewers per day
Nov 2005
200,000 registered users
2 million+ videos a day
By Jan 2006, 25 million per day
By Mar 2006 uploading 20,000 new videos a day

YouTube: a story of big numbers
‘ Evolution of dance’ ‘most watched
uploaded April 6 th 2006
May 2006 - 43% of all videos shown on the internet
July 2006 – 100 million views per day
Oct 9th 2006 - Google buys YouTube for $1.6 Billion
4th most visited website in the world

Time Person of the Year: You
Time Magazine – person of the year
“ public diary of teens and twenty somethings”
“ the feeling of togetherness is unbeatable. It’s a beautiful thing” … by Leila, video blogger

Real people

Identity Construction
Some types:
Undiscovered singing talent
Teenage confessional
Angry political
Living room comedian
Identity favouriting, subscribing, ratings etc.
Comments and feedback
Some ‘fakes’ – lonelygirl15

Social Effects
Religious ideologies
Politics
“ unmediated, fresh, first hand” Blair
Global Movements
Free-Hugs Campaign by Juan Mann

What you need
Video recording device
Camcorder
Mobile Phone
Digital Camera
Webcam
Tripod
IEEE 1394 Firewire card and cable – DV out

What you need
Software
Windows Movie Maker - free
Apple iMovie
Adobe Premiere Pro - £650

What you need

Adobe Premiere Pro 2.0
Professional movie editing software
Very flexible
Learning curve
Expensive
Rendering can be slow

Premiere Pro
Export to YouTube compatible format
Can be very slow to render on export

What YouTube needs
Takes many video types
.WMV, .AVI, .MOV, and .MPG file formats
For best quality:
MPEG4 (Divx, Xvid) format
320x240 resolution
MP3 audio
30 frames per second
Max 100Mb upload
Also says max 10 mins but not enforced

Quality issues
Amateur ‘YouTube’ approach
Quick and simple
Cheap
But may look quick and cheap
Professional approach
Pro camera(s)
Mixing desk
Lighting
Direction / planning
Costly and time consuming

Have a go
Video samples at:
http://tinyurl.com/29eg98
http://www.itservices.manchester.ac.uk/learningtechnologies/podcasts/audio/iwmw2007/
Edit the video samples
Create a YouTube account and upload
Browse YouTube

Education

Web 2.0 ... The Machine is Us/ing Us
Michael Wesch, Digital Ethnography, Kansas State University

Legal / Copyright etc
Legal problems
March 13th 2007 Viacom sued YouTube for copyright infringement – still ongoing

Rights / IPR
YouTube can “reproduce, redistribute,… display…” your videos

Institutional Policy
Blocking of YouTube, MySpace etc
Bandwidth
Safety
Survey at Bristol University
Students want access to YouTube, MySpace, Facebook ….
Common Solutions Group (CSG)
Constant debate whether to deploy locally or externally

Externally Hosted
Some Issues:
Service could be terminated at any time
Back-up facilities?
Charges could be introduced
Limited control
Academic freedoms may be impacted
Videos may be removed by YouTube
How real are these risks?

Internally Hosted
Allows for:
Single sign-on
Include licensed material
Support and training
Control when updates occur
Maintenance and back up
Integration
But:
will reduce the choice of available systems
Risks
Systems may not be kept up to date
Universities may have restrictive usage policy
insufficient number of users to make the services work effectively

Other stuff
TeacherTube
Revver – earn money
Videoronk – search engine
PSFights – fights
Liveleak – leaks media

MySpace / Facebook / Second Life
Can embed YouTube videos in
MySpace , Facebook and other social websites
Any web page

Video casting
Can subscribe to video cast
Desktop / laptop
Most Ipod, mp3 players support video podcasts

References
http:// del.icio.us/bias/youtube

Contact
Adrian Stevenson
Learning Technology Services
Room B38, Sackville Building
University of Manchester
Sackville St
Manchester M60 1QD
Tel: +44(0)161 306 3109
Email: adrian.stevenson@manchester.ac.uk

Discussion?

http://stalonalearning.wall.fm	205
http://technologiainfo.blogspot.com	35
http://webfolio101.blogspot.com	27
http://www.slideshare.net	26
http://fju-eportfolio1.blogspot.com	20
http://fju-eportfolio2.blogspot.com	13
https://online.manchester.ac.uk	2
http://www.via6.com	1
http://www.webfolio101.blogspot.com	1
http://www.mashme.tv	1

Knowing Me Knowing YouTube

by Adrian Stevenson

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