How 4G can help financial services companies
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How 4G can help financial services companies

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This is the presentation delivered at the Mobile Masterclass for the Financial Services Sector on Jan 29th, 2013. It shows working examples of how other industries are exploiting universally ...

This is the presentation delivered at the Mobile Masterclass for the Financial Services Sector on Jan 29th, 2013. It shows working examples of how other industries are exploiting universally available mobile technologies: trying to provoke FS companies to consider some of the techniques for their customer engagement.
Do please contact me (adrian.sarosi@openmarket.com) for the associated notes.

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  • 2 examples in each of the sectors where they’re getting it right – financial services can jump on it

How 4G can help financial services companies How 4G can help financial services companies Document Transcript

  • How 4G can help the financialservices industry29 January 2013Adrian Sarosi
  • Where are your customers today?2 Proprietary & Confidential to OpenMarket
  • Stating the obvious…3 Proprietary & Confidential to OpenMarket
  • 4G for the future4 Proprietary & Confidential to OpenMarket
  • 4G today!•Gaming•Giving•Gambling•Girls5 Proprietary & Confidential to OpenMarket
  • Gaming
  • Push Notifications7 Proprietary & Confidential to OpenMarket
  • In Game Payments8 Proprietary & Confidential to OpenMarket
  • Giving
  • Have you seen them?10 Proprietary & Confidential to OpenMarket
  • The Faberge Big Egg Hunt11 Proprietary & Confidential to OpenMarket
  • Let the user decide…12 Proprietary & Confidential to OpenMarket
  • Gambling
  • I can bet!!!14 Proprietary & Confidential to OpenMarket
  • Girls
  • Multi-channel16 Proprietary & Confidential to OpenMarket
  • User–defined flexibility on payments17 Proprietary & Confidential to OpenMarket
  • OpenMarket Solutions• Premium SMS • Global SMS • PaaS• Web/WAP Billing • Standard, Premium, • CMX2 & FTEU (Services, Content, P• Application/In- ublishing) Application Billing • One-Way & • Chat & Customer• Direct Operator Billing Interactive Care• Mobile Crediting • MMS • IVR – Voice & Video• Factoring (FastPay) • Push Notifications • Voice & Video Short• Pre-Auth & • Short Codes, Long Codes Authorization API Codes/Virtual • Location API• Refund & Chargeback Numbers • Operator Look-Up API APIs • VSIM hosting • Subscriber Profile API • Telephony Gateway Bespoke services 18 proprietary and confidential
  • Key takeaways• Effective communication is simple communication• Encourage a response which triggers further action and engagement• Significant cost savings and benefits can be made across multiple departments• Mobile is personal – offer the choice to the user• Use mobile to overcome hurdles – don’t make new ones!• Mobile isn’t static – be prepared to invest• Mobile is the glue19 Proprietary & Confidential to OpenMarket
  • Contact/follow usAdrian.Sarosi@openmarket.comText adrian to 88600Go to www.openmarket.com and follow @OpenMarketEU20 Proprietary & Confidential to OpenMarket