How 4G can help the financialservices industry29 January 2013Adrian Sarosi
Where are your customers today?2   Proprietary & Confidential to OpenMarket
Stating the obvious…3   Proprietary & Confidential to OpenMarket
4G for the future4   Proprietary & Confidential to OpenMarket
4G today!•Gaming•Giving•Gambling•Girls5   Proprietary & Confidential to OpenMarket
Gaming
Push Notifications7   Proprietary & Confidential to OpenMarket
In Game Payments8   Proprietary & Confidential to OpenMarket
Giving
Have you seen them?10   Proprietary & Confidential to OpenMarket
The Faberge Big Egg Hunt11   Proprietary & Confidential to OpenMarket
Let the user decide…12   Proprietary & Confidential to OpenMarket
Gambling
I can bet!!!14   Proprietary & Confidential to OpenMarket
Girls
Multi-channel16   Proprietary & Confidential to OpenMarket
User–defined flexibility on payments17   Proprietary & Confidential to OpenMarket
OpenMarket Solutions• Premium SMS               • Global SMS                            • PaaS• Web/WAP Billing           ...
Key takeaways• Effective communication is simple communication• Encourage a response which triggers further action  and en...
Contact/follow usAdrian.Sarosi@openmarket.comText adrian to 88600Go to www.openmarket.com and follow @OpenMarketEU20   Pro...
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How 4G can help financial services companies

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This is the presentation delivered at the Mobile Masterclass for the Financial Services Sector on Jan 29th, 2013. It shows working examples of how other industries are exploiting universally available mobile technologies: trying to provoke FS companies to consider some of the techniques for their customer engagement.
Do please contact me (adrian.sarosi@openmarket.com) for the associated notes.

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  • 2 examples in each of the sectors where they’re getting it right – financial services can jump on it
  • Transcript of "How 4G can help financial services companies"

    1. 1. How 4G can help the financialservices industry29 January 2013Adrian Sarosi
    2. 2. Where are your customers today?2 Proprietary & Confidential to OpenMarket
    3. 3. Stating the obvious…3 Proprietary & Confidential to OpenMarket
    4. 4. 4G for the future4 Proprietary & Confidential to OpenMarket
    5. 5. 4G today!•Gaming•Giving•Gambling•Girls5 Proprietary & Confidential to OpenMarket
    6. 6. Gaming
    7. 7. Push Notifications7 Proprietary & Confidential to OpenMarket
    8. 8. In Game Payments8 Proprietary & Confidential to OpenMarket
    9. 9. Giving
    10. 10. Have you seen them?10 Proprietary & Confidential to OpenMarket
    11. 11. The Faberge Big Egg Hunt11 Proprietary & Confidential to OpenMarket
    12. 12. Let the user decide…12 Proprietary & Confidential to OpenMarket
    13. 13. Gambling
    14. 14. I can bet!!!14 Proprietary & Confidential to OpenMarket
    15. 15. Girls
    16. 16. Multi-channel16 Proprietary & Confidential to OpenMarket
    17. 17. User–defined flexibility on payments17 Proprietary & Confidential to OpenMarket
    18. 18. OpenMarket Solutions• Premium SMS • Global SMS • PaaS• Web/WAP Billing • Standard, Premium, • CMX2 & FTEU (Services, Content, P• Application/In- ublishing) Application Billing • One-Way & • Chat & Customer• Direct Operator Billing Interactive Care• Mobile Crediting • MMS • IVR – Voice & Video• Factoring (FastPay) • Push Notifications • Voice & Video Short• Pre-Auth & • Short Codes, Long Codes Authorization API Codes/Virtual • Location API• Refund & Chargeback Numbers • Operator Look-Up API APIs • VSIM hosting • Subscriber Profile API • Telephony Gateway Bespoke services 18 proprietary and confidential
    19. 19. Key takeaways• Effective communication is simple communication• Encourage a response which triggers further action and engagement• Significant cost savings and benefits can be made across multiple departments• Mobile is personal – offer the choice to the user• Use mobile to overcome hurdles – don’t make new ones!• Mobile isn’t static – be prepared to invest• Mobile is the glue19 Proprietary & Confidential to OpenMarket
    20. 20. Contact/follow usAdrian.Sarosi@openmarket.comText adrian to 88600Go to www.openmarket.com and follow @OpenMarketEU20 Proprietary & Confidential to OpenMarket

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