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Ten Digital Trends for 2012       December 14th 2011
Fascination with Mobile   Fascination with Social Media
Trend #1. Facebook becomes leading SNS
Trend #1. Facebook becomes leading SNS                  • Social CRM with real people                  • Meaningful engage...
Trend #1. Facebook becomes leading SNSFascinate users with no   Prompt registration after  hurdles or barriers           n...
Trend #2. Social Media Optimization         Adoption of mature social behaviors
Trend #2. Social Media Optimization             Social strategies will (continue to) be             considered and adopted
Trend #3. Multi-channel multi-reach
Trend #3. Multi-channel multi-reach
Trend #4. Gamification for business
Trend #4. Gamification for business“Gamification is the process of using game thinking and mechanics to engagean audience ...
Trend #4. Gamification for business“Gamification is the process of using game thinking and mechanics to engagean audience ...
Trend #5. Rich (video/html5) marketingDon’t make people read. Show them content they can take with them.
Trend #5. Rich (video/html5) marketing
Trend #6. Contextual searchDon’t waste money!      Multiple home pages      Deep linking      Individualized content   ...
Trend #6. Contextual searchDon’t waste money!                          Semantic and intelligent                          s...
Trend #7. Inbound marketingBecome the center of your marketing strategy                                     YOUNot marketi...
Trend #7. Inbound marketingBecome the center of your marketing strategy
Trend #8. Strategy firstNo strategy, no success   • Think before acting   • Don’t do when in doubt   • Plan every single s...
Trend #9. RelevancyDefine your message clearly                 Advertising                   today                        ...
Trend #9. Relevancy                      Listen to your                        audiences     Satisfy your      audiences  ...
Trend #10. Expanding market…talent shortageMore jobs will continue to be created         http://youtu.be/68bVpxKyrUU
Q&A
Thank You
Digital Japan 2012
Digital Japan 2012
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Digital Japan 2012

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My view in Japan digital trends for 2012

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Transcript of "Digital Japan 2012"

  1. 1. Ten Digital Trends for 2012 December 14th 2011
  2. 2. Fascination with Mobile Fascination with Social Media
  3. 3. Trend #1. Facebook becomes leading SNS
  4. 4. Trend #1. Facebook becomes leading SNS • Social CRM with real people • Meaningful engagement • Almost unlimited possibilities with standardized development
  5. 5. Trend #1. Facebook becomes leading SNSFascinate users with no Prompt registration after hurdles or barriers nurturing
  6. 6. Trend #2. Social Media Optimization Adoption of mature social behaviors
  7. 7. Trend #2. Social Media Optimization Social strategies will (continue to) be considered and adopted
  8. 8. Trend #3. Multi-channel multi-reach
  9. 9. Trend #3. Multi-channel multi-reach
  10. 10. Trend #4. Gamification for business
  11. 11. Trend #4. Gamification for business“Gamification is the process of using game thinking and mechanics to engagean audience and solve problems” Gabe Zicherman Augmented Reality and Out Of Home displays that make sense
  12. 12. Trend #4. Gamification for business“Gamification is the process of using game thinking and mechanics to engagean audience and solve problems” Gabe Zicherman
  13. 13. Trend #5. Rich (video/html5) marketingDon’t make people read. Show them content they can take with them.
  14. 14. Trend #5. Rich (video/html5) marketing
  15. 15. Trend #6. Contextual searchDon’t waste money!  Multiple home pages  Deep linking  Individualized content  SMO is set to be essential But being where your audiences want you to be is fundamental. Learn from keywords, behaviors, and patterns your audiences create for you
  16. 16. Trend #6. Contextual searchDon’t waste money! Semantic and intelligent search that learns from behaviors
  17. 17. Trend #7. Inbound marketingBecome the center of your marketing strategy YOUNot marketing automation, but a strategic way of making all pieces work
  18. 18. Trend #7. Inbound marketingBecome the center of your marketing strategy
  19. 19. Trend #8. Strategy firstNo strategy, no success • Think before acting • Don’t do when in doubt • Plan every single step
  20. 20. Trend #9. RelevancyDefine your message clearly Advertising today • Define message • Act on clarity • Carry responses across media and audiences • Make sense
  21. 21. Trend #9. Relevancy Listen to your audiences Satisfy your audiences Talk to your audiences (openly) Know your Engage with your audiences audiences
  22. 22. Trend #10. Expanding market…talent shortageMore jobs will continue to be created http://youtu.be/68bVpxKyrUU
  23. 23. Q&A
  24. 24. Thank You
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