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Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
Digital Japan 2012
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Digital Japan 2012

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My view in Japan digital trends for 2012

My view in Japan digital trends for 2012

Published in: Business, News & Politics
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Transcript

  • 1. Ten Digital Trends for 2012 December 14th 2011
  • 2. Fascination with Mobile Fascination with Social Media
  • 3. Trend #1. Facebook becomes leading SNS
  • 4. Trend #1. Facebook becomes leading SNS • Social CRM with real people • Meaningful engagement • Almost unlimited possibilities with standardized development
  • 5. Trend #1. Facebook becomes leading SNSFascinate users with no Prompt registration after hurdles or barriers nurturing
  • 6. Trend #2. Social Media Optimization Adoption of mature social behaviors
  • 7. Trend #2. Social Media Optimization Social strategies will (continue to) be considered and adopted
  • 8. Trend #3. Multi-channel multi-reach
  • 9. Trend #3. Multi-channel multi-reach
  • 10. Trend #4. Gamification for business
  • 11. Trend #4. Gamification for business“Gamification is the process of using game thinking and mechanics to engagean audience and solve problems” Gabe Zicherman Augmented Reality and Out Of Home displays that make sense
  • 12. Trend #4. Gamification for business“Gamification is the process of using game thinking and mechanics to engagean audience and solve problems” Gabe Zicherman
  • 13. Trend #5. Rich (video/html5) marketingDon’t make people read. Show them content they can take with them.
  • 14. Trend #5. Rich (video/html5) marketing
  • 15. Trend #6. Contextual searchDon’t waste money!  Multiple home pages  Deep linking  Individualized content  SMO is set to be essential But being where your audiences want you to be is fundamental. Learn from keywords, behaviors, and patterns your audiences create for you
  • 16. Trend #6. Contextual searchDon’t waste money! Semantic and intelligent search that learns from behaviors
  • 17. Trend #7. Inbound marketingBecome the center of your marketing strategy YOUNot marketing automation, but a strategic way of making all pieces work
  • 18. Trend #7. Inbound marketingBecome the center of your marketing strategy
  • 19. Trend #8. Strategy firstNo strategy, no success • Think before acting • Don’t do when in doubt • Plan every single step
  • 20. Trend #9. RelevancyDefine your message clearly Advertising today • Define message • Act on clarity • Carry responses across media and audiences • Make sense
  • 21. Trend #9. Relevancy Listen to your audiences Satisfy your audiences Talk to your audiences (openly) Know your Engage with your audiences audiences
  • 22. Trend #10. Expanding market…talent shortageMore jobs will continue to be created http://youtu.be/68bVpxKyrUU
  • 23. Q&A
  • 24. Thank You

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