Adrian Roche Credentials


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Here is my latest work. Please feel free to contact me for further inquiries.

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Adrian Roche Credentials

  1. 1. Adrian Roche Credentials - January 2012 -
  2. 2. <ul><li>A place to be passionate about the field of marketing. A place to develop strategies that sell in the digital world </li></ul>
  3. 3. <ul><li>Permanently residing in Japan, with a global/local network at work and world-class talent </li></ul>
  4. 4. <ul><li>Latest Work </li></ul>
  5. 5. CDS Digital marketing re-launch for CDS Consulting, a Recruit group company that specializes in the recruiting of bilingual (English/Japanese) professionals in Japan. Work focused on increasing the company proposition in the market amongst clients and candidates looking for career advancement. Areas covered: design, development of web applications, local and international SEM campaigns, and social-media strategy.
  6. 6. THE FooTNiK Repositioning of local British pub to increase presence and diversify audience reach beyond Football. The new digital strategy does not only do a good job at reaching a wider audience, but also at capturing members with its own customized CRM and nurturing program. Areas covered: design, development of web applications, crm, cms, and social-media strategy.
  7. 7. Bluesilver Web renewal powered by CMS. A unique new look with new features that maximize the showcasing of images and videos. Areas covered : design, development, cms, rich-media integration
  8. 8. Canning Complete repositioning with new design, architecture and communication strategy followed by internal consultation to integrate the new digital message at all levels of the organization with cloud-based solutions. Areas covered: design, development, cms, internal company infrastructure, E-mail, and file sharing.
  9. 9. Kiwi Kitchen Design and architecture for effective reach and targeted communication to serve the company’s two primary audiences, end consumers and corporate clients. Areas covered: design, development, on-line ordering and content management systems as well as internal order processing system.
  10. 10. Hilton Reservation Local reservation website developed for local Hilton hotels. With 10 years running, this site is a star in the local market that has most Hilton reservations being captured through it. Areas covered: digital strategy, design, SEO, and system integration.
  11. 11. Global Tiger Initiative Social media strategy and amplification prior, during and post the Tiger Summit held by the World Bank in November 2010 in Russia. Areas covered: e-PR, media relations, twitting, blogging and sharing of social media to drive social attention to the summit and increase views of official video contents.
  12. 12. Thank you Adrian Roche DIGITAL COMMUNICATION STRATEGY & MARKETING CONSULTANT Meguro-ku, Shimomeguro 4-10-4 Cresent A #101, Tokyo 153-0064 [email_address] Tel: 080 3486 6453 Fax: 03 6730 2853