HubSpot Platform and APIs

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This 90 minute session is ideal for those who want to learn more about the HubSpot Platform, API's (called HAPI) and the HubSpot Apps and Services Marketplaces. The session will include an introductory talk followed by round table discussion with members of the Platform and marketplaces teams.

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  • Explain the general idea of products vs. platforms
  • Programmatic Access to data
  • Free as in freedom----- Meeting Notes (8/29/11 16:31) -----Change this image?? Not sure we like it...
  • Programmatic Access to data
  • Innovation in the marketing space – more apps created…
  • Make the world a better place for small business marketers.
  • - An interface between software programs and facilitates their interaction. This is similar to the way the user interface facilitates interaction between humans and computers
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Change as necessary before the prez.----- Meeting Notes (8/29/11 16:31) -----Really want this to be pimped - blow this out in to numerous slides?Marketing DatabaseAnalytics APIKeywords APIForms API
  • Need a slide for Forms API? Show examples?
  • Need to update with August numbers
  • - Change to cumulative.----- Meeting Notes (8/29/11 16:31) -----change this to culmulative (so that it doesn't go down at all)
  • Innovation in the marketing space – more apps creates…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…----- Meeting Notes (8/29/11 16:38) -----Add slide here that services marketplace users are actually better marketers
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Change this screenshot IF necessary when the design of the new services marketplace changes…
  • Lynton has grown from
  • Lynton has grown from
  • Lynton has grown from
  • Need to update with August numbers
  • Need to update with August numbers
  • Need to update with August numbers
  • HubSpot Platform and APIs

    1. 1. The HubSpot Platform and APIs<br />By YoavShapira and Adrian Mott<br />Official Content Sponsor<br />
    2. 2. “<br />Let’s maximize the number of people who succeed together with us.<br />”<br />Dharmesh Shah<br />HubSpot co-founder and hacker<br />
    3. 3. TABLE OF CONTENTS<br />Not just a product anymore<br />1<br />Platform Vision<br />2<br />5<br />APIs<br />3<br />Marketplaces<br />4<br />Examples and Q&A<br />
    4. 4. 1<br />Not just<br />a product anymore<br />
    5. 5. The product is not everything…<br />
    6. 6. Platforms encourage innovation.<br />
    7. 7. We’re just getting started..<br />
    8. 8. What do you mean by “Platform” ?<br />
    9. 9. Programmatic Access to Data (APIs)<br />
    10. 10. Marketplaces<br />
    11. 11. 2<br />HubSpot Platform Vision<br />
    12. 12. Welcome!<br />
    13. 13. Building a healthy ecosystem.<br />
    14. 14. Innovation<br />Innovation<br />
    15. 15. Together, we can Create Millions of Marketing Stars<br />Create Marketing Rockstars<br />
    16. 16. 3<br />APIs<br />
    17. 17. What is an API?<br />
    18. 18. http://docs.hubapi.com<br />
    19. 19. Leads API<br />
    20. 20. Blog API<br />
    21. 21. Lead <br />Nurturing<br />API<br />
    22. 22. What The<br />Future Has <br />In Store<br />
    23. 23. Marketing<br />Database<br />
    24. 24. Analytics <br />API<br />
    25. 25. Keywords <br />API<br />
    26. 26. 4<br />Marketplaces<br />
    27. 27.
    28. 28. Customer Usage<br />
    29. 29. Total App Marketplace App Installs 2011<br />
    30. 30. 100 Marketers are better than 1.<br />
    31. 31. Services Marketplace<br />http://services.hubspot.com<br />
    32. 32.
    33. 33. Where<br />Do<br />I<br />Start?<br />
    34. 34. Try out Marketplace Apps<br />
    35. 35. Use our APIs to Improve your Marketing<br />
    36. 36. Create a <br />first-to-market <br />App<br />
    37. 37. 1. You Build<br />2. We Help Promote<br /> 3. Profit<br />
    38. 38. http://ideas.hubspot.com<br />Create a <br />First to Market <br />App<br />
    39. 39. Lots of possibilities for marketing apps<br />
    40. 40. Come to Hackathon1!<br />
    41. 41. 5<br />Examples<br />and<br />Q&A<br />
    42. 42.
    43. 43. LyntonWebAPI Integration Customers<br />
    44. 44.
    45. 45.
    46. 46.
    47. 47.
    48. 48. Total Development time to Build a Canvas App: <br />10 days<br />
    49. 49. Zery’s Growth rate before building a HubSpot Canvas App:<br />10% per month<br />Zery’s Growth rate after building a HubSpot Canvas App:<br />55% per month and holding steady!<br />
    50. 50. Total Number of Zery’s Users: <br />2,400<br />
    51. 51. Thank you!<br />Download a copy of this presentation at:http://hugs.hubspot.com/2011-content<br />Tweet this presentation:@yoavshapira and @adrianmott<br />
    52. 52. PLATFORM<br />Discussion at Individual<br />Tables<br />ArjunMoorthy: App Ideas and Economics<br />Jordyne Wu: Services Marketplace<br />Ben Smith:Salesforce.com Connector v2<br />Parker Jones: App Markeplace<br />
    53. 53. Content Camp<br />60 Minutes<br />Every Friday<br />@2PM ET<br />Day Camp<br />30 Minutes<br />Every Wednesday<br />@4PM ET<br />Learn More at Camp.HubSpot.com<br />

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