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My SEO presentation at Traverse Events, Brighton, UK. 20th April 2013
 

My SEO presentation at Traverse Events, Brighton, UK. 20th April 2013

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  • This presentation is to give you a flavour of recent times in SEO,What has happened in the search scapeWhat has happened to the ever changing My D setup and SEOAll in about 20 to 25 minutes. Max.I will be doing more on this and the topics covered in the workshops.
  • Doing SEO for 13 year, before SEOFrom Dotcom, start-ups that have become big to high street retailing and ecommerce giantsAcross retailing, intermediaries to marketplacesI love my technical SEOI personally take a holistic, user centric and pragmatic approach to SEO and web strategy. I believe in solid, long term plans that are less prone to fluctuations when search engines make their changes. I genuinely believe My D is doing the right thing for consumers.======================================
  • Put up if you have have a website? Keep up if you are getting the traffic, conversion and actions they want?Who has a marketing plan, and does it contain digital? Who wants more? And do you measure the results and improve?
  • I think in 2012 many people have banded around the words Panda and Penguin.What did they bring to the party?
  • Venice – was about local. This should favour some other tech developments that we will talk about soon.=================EMD means that more affiliate sites and long hyphenated domains should have gone.====================
  • I read Google’s official updates / release notes and try to decode what they mean.Here are some key themes. These too have had an affect on us, and many other far bigger and more established sites.The world we knew 2yrs ago has changed. We need to be agile and adjust.=====================================First of all Panda named after a lead engineer Pandu is a step change away from their previous algorithm.They used human focus groups to manually rate selected website and surveyed them. This included the amount of text, location of advertising, including their own networks, slow sites, and a series of editorial questions. Which I and Kirsty will walk you through in the workshops.We know this from leaked “Raters handbooks” and some of the Google’s own PR.They took this qualitative data and then tried to make an algo to copy the answers. Then did A/B tests to check. Then rolled out top the English speaking world.There have been many Pandas, Cubs and there are still more to come. Along side this there have been many other releases. They say in 2012, >600 and more to come before Christmas.>22 Panda releases so far and counting.=================================So Panda was onsite.Penguin was offsite. A purge of spammy links. And unnatural link profile – more in workshops=================================There are patents and other documents that talk about personalisation and local.If you do a search and the person next to you does a search, they will be different. Remember the previous variables. Well add 57 extra variables from your machine. From desktop to mobile. To your Geo coordinates, other apps you have installed on your phoneThe world gone personal and local in the name of relevance. ===============================
  • This presentation is to give you a flavour of recent times in SEO,What has happened in the search scapeWhat has happened to the ever changing My D setup and SEOAll in about 20 to 25 minutes. Max.I will be doing more on this and the topics covered in the workshops.

My SEO presentation at Traverse Events, Brighton, UK. 20th April 2013 My SEO presentation at Traverse Events, Brighton, UK. 20th April 2013 Presentation Transcript