Re Leaf Project Management Business Plan Presentation
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Re Leaf Project Management Business Plan Presentation

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Startup business plan for a Project Management company that is focused on energy efficient home renovations.

Startup business plan for a Project Management company that is focused on energy efficient home renovations.

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Re Leaf Project Management Business Plan Presentation Re Leaf Project Management Business Plan Presentation Presentation Transcript

  • The Leader in Energy Efficient Renovations Service Market Competition Marketing Financials Risks
  • • Home Energy Audit – 2007 – $150 – 2 Consultations – Rebates – 18 Months Service Market Competition Marketing Financials Risks
  • Service Management Fee Product Contractor Sales Commissions ReLeaf Market Competition Marketing Financials Risks
  • Service Initial consultation Budgeting Contract Timeline Estimates Products Renovations Report Market Competition Marketing Financials Risks
  • Service • BCIT Part-time Associate Certificate in Construction Operations • Project Management Professional Certificate • Work experience • Duties – In-home consultation – Estimates of the service fee – Develop schedule – Create contract – Timeline – Deliver final report & collect payment Market Competition Marketing Financials Risks
  • Service • BCIT Marketing Management Program • Project Management Professional Certificate • Duties – B2B relationships with contractors – Connection with home energy audit companies – Overseeing Renovations – Paying contractors – Final home energy audit Market Competition Marketing Financials Risks
  • Service • BCIT Marketing Management • Project Management Professional certificate • Duties – Secretary tasks – B2B relationships – Product expert – Final report Market Competition Marketing Financials Risks
  • • Primary – Add value • Secondary – Saves money • Market – Homeowners ages 25 – 64 – Employed full-time – Household income >$80,000 – Homes built before 2003 Service Market Competition Marketing Financials Risks
  • Market 29,852 30,000 25,000 Homes built before 2003 20,000 13,510 15,000 12,102 10,000 6,114 3,429 5,000 2,605 0 Service Competition Marketing Financials Risks
  • Market • Energy audit approval • Experience • Accurate estimates • Contract agreements • Payment terms Service Competition Marketing Financials Risks
  • Market • Home Energy Audit Companies • Referrals Awareness • Word of Mouth • Advertising tactics • Website • Testimonials Investigation • Service Cost • Opportunity Cost • After first consultation Purchase • Create & Sign Contract • Completed date is outlined • After signed contract Payment • Each major renovation • Completion of entire project Service Competition Marketing Financials Risks
  • Market • Environmental – Home energy audit is only available in Ontario and B.C • Housing – Vancouver sales declined by 42.9% – Added Value • Working hours – Increase – Convenience Service Competition Marketing Financials Risks
  • • Renovation Companies • Contractors • Project Management Companies – Don’t contract out – High bias – High pressure – Charge by % of cost – Limited geographically Service Market Competition Marketing Financials Risks
  • Competition • Individual contractors – High bias – May need to find multiple contractors – Takes more time – Must oversee the process Service Market Marketing Financials Risks
  • Competition Service Market Marketing Financials Risks
  • Competition • Non Bias • Low pressure • Niche market – Saves cost in energy expenses – Adds value • Flexibility – Geographically • Connection to home energy audit companies Service Market Marketing Financials Risks
  • Initial Awareness Word of Mouth Referrals Service Market Competition Marketing Financials Risks
  • Marketing • Print Media – Local Newspapers, magazine • Publicity – Radio, BCEIA • Online – Google AdWords, Website Service Market Competition Financials Risks
  • $2,000,000 $1,500,000 Revenues $1,000,000 Expenses $500,000 $0 Year 1 Year 2 Year 3 Service Market Competition Marketing Financials Risks
  • Financials Year 1 Service 11% Revenue 45% Product 45% Revenue Contractor Revenue Service Market Competition Marketing Risks
  • Financials Year 1 Service Profit 11% 55% 34% Product Profit Contractor Profit Service Market Competition Marketing Risks
  • Financials • Investment = $30,000 • DOC = $9,587 • WCR = $85,665 – 50% error allowance • Start Up Costs = $95,252 • Total Line of Credit Required = $96,000 Service Market Competition Marketing Risks
  • • Year 3 – Hire 1 new project manager – Double sales – Minimal expenses • Year 5 – 3 provinces Service Market Competition Marketing Financials Future
  • Service Market Competition Marketing Financials Risks