Dan Hon   ARGs In Charity And Education.Key
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  • <br /> <br /> <br />
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  • <br /> going to have to start with some caveats here <br />
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  • <br /> not these things <br />
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  • <br /> quite angry <br />
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  • <br /> but first <br />
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  • <br /> not really interactive <br />
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  • <br /> but first <br />
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  • <br /> going to have to explain what an arg is <br />
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  • <br /> what do we mean by alternate reality? <br />
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  • <br /> nb. not alternative <br />
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  • <br /> halo 2, beast, ilovebees, perplex city, art of the heist, etc. <br />
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  • <br /> FICTION <br />
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  • <br /> <br /> best definition ever. alt reality game (wild mammals) <br /> <br />
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Dan Hon ARGs In Charity And Education.Key Presentation Transcript

  • 1. EVERYTHING YOU KNOW ABOUT ARGS IS WRONG DAN HON, SIX TO START, DAN@SIXTOSTART.COM
  • 2. The taboos of alternate reality games - the number of people playing, the types of people playing and the degree of immersion and ask: where did it all go wrong? (and, hopefully, have some pointers as to how to put the world to rights).
  • 3. SOME CAVEATS
  • 4. • HIGHLY RESEARCHED • TOTALLY OBJECTIVE • COMPLETELY INOFFENSIVE
  • 5. WE SUCK DON’T HAVE ENOUGH PLAYERS THE PEOPLE WHO PLAY ARE WEIRD THE PEOPLE WHO PLAY HAVE NO MONEY THE PEOPLE WHO PLAY AREN’T MAINSTREAM WE MAKE GAMES FOR THE HARDCORE WE’RE TOO EXPENSIVE WE DON’T SCALE WE LIE
  • 6. AN APOLOGY
  • 7. DEFINITIONS
  • 8. ALTERNATE REALITY DDD
  • 9. DDD
  • 10. DDD
  • 11. GAME DDD
  • 12. DDD
  • 13. DDD
  • 14. ALTERNATE REALITY GAME DDD
  • 15. ARG AS A LABEL DDD
  • 16. (A STORY GAME) DDD
  • 17. 3 PRINCIPLES OF DDD GOOD STORYTELLING
  • 18. CLUE #1 DDD
  • 19. CLUE #1 DDD TELL A GOOD STORY, IN THE CONTEXT OF ALL STORYTELLING.
  • 20. CLUE #2 DDD LESS IS MORE.
  • 21. CLUE #3 DDD THE INTERNET IS NOT VIDEO.
  • 22. (A STORY GAME) DDD
  • 23. GAMES ARE SUPPOSED DDD TO BE FUN
  • 24. A SUGGESTION DDD
  • 25. NO MORE OF THIS SHIT DDD VIEWING SOURCE CODE “DE-STEGGING” WAITING CODEBREAKING MORE CODEBREAKING ESOTERIC KNOWLEDGE VIEWING MORE SOURCE CODE SOLVING STUPID PUZZLES BUYING STOCK IN UV TORCH COMPANIES STILL WAITING NOT TELLING ME WHAT TO DO
  • 26. MORE OF THIS PLEASE DDD SHORT, SNAPPY AND FUN LAST CALL POKER THE LOST SPORT PLAYTESTING PLAYFUL DESIGN PROPER GAME DESIGN REPEATABLE SOCIAL
  • 27. WE MAKE GAMES AND DDD TELL STORIES
  • 28. SOME CHARTS DDD
  • 29. PERCENTAGE OF PIE CHART RESEMBLING PAC MAN PERCENTAGE OF PIE CHART NOT RESEMBLING PAC MAN
  • 30. NO, REALLY DDD
  • 31. EVERYBODY GAME STORY NOBODY
  • 32. EVERYBODY WE TELL STORIES YOUNG BOND GAME STORY PERPLEX CITY NOBODY
  • 33. EVERYBODY MAGICAL PONY UNICORN LAND WE TELL STORIES YOUNG BOND GAME STORY PERPLEX CITY NOBODY
  • 34. LAST SUGGESTION DDD
  • 35. NO MORE OF THIS SHIT DDD THIS IS NOT A GAME LAZY CALLS TO ACTION HELPING A TEENAGE GIRL HELPING AN ATTRACTIVE TEENAGE GIRL HELPING AN ATTRACTIVE AMNESIAC TEENAGE GIRL HELPING ATTRACTIVE AMNESIAC TEENAGE GIRLS “THE ORDER” COUNTDOWNS MILLIONS OF BLOG ENTRIES JUMPING THROUGH FUCKING HOOPS MASTURBATORY PLATFORM EXCITEMENT
  • 36. NO MORE OF THIS SHIT DDD OOH, A MOVIE CREDIT OOH, A WEBSITE OOH, AN EMAIL ADDRESS OOH, AN AUTORESPONDER OOH, A PHONE NUMBER OOH, A VOICEMAIL OOH, A PHYSICAL ADDRESS OOH, AN EMAIL ADDRESS OOH, A WEBSITE OOH, A SECRET CODE
  • 37. PLEASE STOP DDD
  • 38. LAST, LAST SUGGESTION DDD
  • 39. TIME TO DECIDE DDD OPTIMISE FOR VIEWERS OR PLAYERS (OR BOTH?) MARKETING CAMPAIGN (PR) OR GAME DO YOU REALLY NEED A STORY?
  • 40. THE END DDD