Dan Hon ARGs In Charity And Education.Key

EVERYTHING YOU KNOW ABOUT ARGS IS WRONG DAN HON, SIX TO START, DAN@SIXTOSTART.COM

The taboos of alternate reality games - the number of people playing, the types of people playing and the degree of immersion and ask: where did it all go wrong? (and, hopefully, have some pointers as to how to put the world to rights).

SOME CAVEATS

• HIGHLY RESEARCHED • TOTALLY OBJECTIVE • COMPLETELY INOFFENSIVE

WE SUCK DON’T HAVE ENOUGH PLAYERS THE PEOPLE WHO PLAY ARE WEIRD THE PEOPLE WHO PLAY HAVE NO MONEY THE PEOPLE WHO PLAY AREN’T MAINSTREAM WE MAKE GAMES FOR THE HARDCORE WE’RE TOO EXPENSIVE WE DON’T SCALE WE LIE

AN APOLOGY

DEFINITIONS

ALTERNATE REALITY DDD

GAME DDD

ALTERNATE REALITY GAME DDD

ARG AS A LABEL DDD

(A STORY GAME) DDD

3 PRINCIPLES OF DDD GOOD STORYTELLING

CLUE #1 DDD

CLUE #1 DDD TELL A GOOD STORY, IN THE CONTEXT OF ALL STORYTELLING.

CLUE #2 DDD LESS IS MORE.

CLUE #3 DDD THE INTERNET IS NOT VIDEO.

(A STORY GAME) DDD

GAMES ARE SUPPOSED DDD TO BE FUN

A SUGGESTION DDD

NO MORE OF THIS SHIT DDD VIEWING SOURCE CODE “DE-STEGGING” WAITING CODEBREAKING MORE CODEBREAKING ESOTERIC KNOWLEDGE VIEWING MORE SOURCE CODE SOLVING STUPID PUZZLES BUYING STOCK IN UV TORCH COMPANIES STILL WAITING NOT TELLING ME WHAT TO DO

MORE OF THIS PLEASE DDD SHORT, SNAPPY AND FUN LAST CALL POKER THE LOST SPORT PLAYTESTING PLAYFUL DESIGN PROPER GAME DESIGN REPEATABLE SOCIAL

WE MAKE GAMES AND DDD TELL STORIES

SOME CHARTS DDD

PERCENTAGE OF PIE CHART RESEMBLING PAC MAN PERCENTAGE OF PIE CHART NOT RESEMBLING PAC MAN

NO, REALLY DDD

EVERYBODY GAME STORY NOBODY

EVERYBODY WE TELL STORIES YOUNG BOND GAME STORY PERPLEX CITY NOBODY

EVERYBODY MAGICAL PONY UNICORN LAND WE TELL STORIES YOUNG BOND GAME STORY PERPLEX CITY NOBODY

LAST SUGGESTION DDD

NO MORE OF THIS SHIT DDD THIS IS NOT A GAME LAZY CALLS TO ACTION HELPING A TEENAGE GIRL HELPING AN ATTRACTIVE TEENAGE GIRL HELPING AN ATTRACTIVE AMNESIAC TEENAGE GIRL HELPING ATTRACTIVE AMNESIAC TEENAGE GIRLS “THE ORDER” COUNTDOWNS MILLIONS OF BLOG ENTRIES JUMPING THROUGH FUCKING HOOPS MASTURBATORY PLATFORM EXCITEMENT

NO MORE OF THIS SHIT DDD OOH, A MOVIE CREDIT OOH, A WEBSITE OOH, AN EMAIL ADDRESS OOH, AN AUTORESPONDER OOH, A PHONE NUMBER OOH, A VOICEMAIL OOH, A PHYSICAL ADDRESS OOH, AN EMAIL ADDRESS OOH, A WEBSITE OOH, A SECRET CODE

PLEASE STOP DDD

LAST, LAST SUGGESTION DDD

TIME TO DECIDE DDD OPTIMISE FOR VIEWERS OR PLAYERS (OR BOTH?) MARKETING CAMPAIGN (PR) OR GAME DO YOU REALLY NEED A STORY?

THE END DDD

Dan Hon ARGs In Charity And Education.Key

by Adrian Hon on Dec 21, 2008

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Dan Hon ARGs In Charity And Education.Key — Presentation Transcript