Arg Workshop

Slide 1: Designing an Alternate Reality Game Six to Start

Slide 2: What’s an ARG? •A game that pretends it’s real •Happens over websites, mobile phones, newspapers, live events •Thousands of people playing together... •...following a story all at the same time

Slide 3: Some ARGs •The Lost Experience •Heroes 360 •The Lost Ring •Perplex City •Batman (The Dark Knight Returns)

Slide 4: How to Brainstorm!

Slide 5: Make an ARG for TV •How would it tie in? •Would it involve any people from the show? •Who is it aimed at? •How would you play it? On websites, mobiles?

Slide 6: Channel 4 and Social Networks •Who watches Channel 4 Education? •Who uses social networks? •Social networks are completely new - adults don’t understand them •We want your advice

Slide 7: Research Social Networks •Compare the big social networks - who uses them? •What different features do they have?

Slide 8: Design your own social network •But it can only do six different things... •How is yours different from other networks? •Who uses it? •Why do people use it?

Slide 9: I Love Bees •Promotes Halo 2 •But not about selling the game - about pulling people in •Live events in phone booths •Story split up as audio drama •No puzzles (sort of)

Slide 10: Design an ARG! •3 months long •Takes place in the UK •Appeals to...