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Transcript

  • 1. Designing an Alternate Reality Game
    • Six to Start
  • 2. What’s an ARG?
    • A game that pretends it’s real
    • Happens over websites, mobile phones, newspapers, live events
    • Thousands of people playing together...
    • ...following a story all at the same time
  • 3. Some ARGs
    • The Lost Experience
    • Heroes 360
    • The Lost Ring
    • Perplex City
    • Batman (The Dark Knight Returns)
  • 4. How to Brainstorm!
  • 5. Make an ARG for TV
    • How would it tie in?
    • Would it involve any people from the show?
    • Who is it aimed at?
    • How would you play it? On websites, mobiles?
  • 6. Channel 4 and Social Networks
    • Who watches Channel 4 Education?
    • Who uses social networks?
    • Social networks are completely new - adults don’t understand them
    • We want your advice
  • 7. Research Social Networks
    • Compare the big social networks - who uses them?
    • What different features do they have?
  • 8. Design your own social network
    • But it can only do six different things...
    • How is yours different from other networks?
    • Who uses it?
    • Why do people use it?
  • 9. I Love Bees
    • Promotes Halo 2
    • But not about selling the game - about pulling people in
    • Live events in phone booths
    • Story split up as audio drama
    • No puzzles (sort of)
  • 10. Design an ARG!
    • 3 months long
    • Takes place in the UK
    • Appeals to...