Lean Research

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Slides to accompany Lean UX London workshop on Lean Research (http://www.meetup.com/Lean-UX-London/events/148268152/)

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Lean Research

  1. 1. Lean Research L e a n U X M e e tu p , D e c 9 2 0 13 Adrian Howard (@adrianh) quietstars.com
  2. 2. Hello!
  3. 3. Ask Questions
  4. 4. Chatham House Rule applies please
  5. 5. “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”
  6. 6. Disclaimer: Eh?
  7. 7. I ♥ feedback
  8. 8. Swear Jar
  9. 9. (obligatory cute animal slide)
  10. 10. Who are you?
  11. 11. Exercise: Why research? What is research?
  12. 12. Lean UX
  13. 13. Origin Story
  14. 14. 1999
  15. 15. 2006
  16. 16. en.wikipedia.org/wiki/File:Steve_Blank.jpg
  17. 17. “A startup is a temporary organization designed to search for a repeatable and scalable business model.” - Steve Blank
  18. 18. “A startup is a temporary organization designed to search for a repeatable and scalable business model.” - Steve Blank
  19. 19. From “The Startup Owner's Manual” by Steve Blank
  20. 20. Marriage vs Date
  21. 21. Plan vs Map
  22. 22. Customer Development = Failure of UX
  23. 23. The Lean Startup “A true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically”
  24. 24. The Lean Startup • C o m e u p w ith h y p o th e s is • D e s ig n e x p e rim e n t • R u n e x p e rim e n t • V a lid a te /In v a lid a te h y p o th e s is • Repeat
  25. 25. The Lean Startup
  26. 26. Lean Startup = Cust Dev + Agile + Lean
  27. 27. Example ● Zappos ● A n n u a l s a le s > U S $ 1 b illio n ● ● H y p o th e s is : Is th e re a d e m a n d fo r s u p e rio r o n lin e s h o e s h o p p in g E x p e rim e n t: To o k p h o to s fro m s h o e s h o p s , c a m e b a c k a n d b o u g h t th e m fu ll p ric e if c u s to m e r b o u g h t th e m o n lin e Example from The Lean Startup, p57-58
  28. 28. Example ● ● ● A llo w in g u s e rs to re g is te r w ith tw itte r w ill d ro p a b a n d o n e d re g is tra tio n s b y 5 % B u ilt fa k e “ re g is te r w ith tw itte r” lin k w h ic h le d to n ice e rro r m e s s a g e R e le a s e d to s e g m e n t o f c u s to m e rs o n liv e s ite ● M e a s u re d h o w m a n y n e w u s e rs trie d it ● < 1% - h y p o th e sis in v a lid Example from The Lean Startup, p57-58
  29. 29. The Lean Startup
  30. 30. Lean Startup
  31. 31. Lean UX
  32. 32. The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?” - Janice Fraser, 2010
  33. 33. Lean ?
  34. 34. (More) Origin Story
  35. 35. 1948-1975
  36. 36. Toyota Production System
  37. 37. TPS begat Lean Manufacturing begat Lean Thinking begat Lean $whatever
  38. 38. Designing out: muri mura muda
  39. 39. Designing out: muri (overburden) mura (inconsistency) muda (waste)
  40. 40. 7 kinds of muda 1. Over production 2. Waiting 3. Transportation 4. Processing 5. Stock at hand 6. Movement 7. Making defective products
  41. 41. Lean ≠ Low Quality
  42. 42. Lean ≠ Fast
  43. 43. Lean ≠ Cheap
  44. 44. Lean ≠ No deliverables
  45. 45. Exercise: Waste 1. Over production 2. Waiting 3. Transportation 4. Processing 5. Stock at hand 6. Movement 7. Making defective products
  46. 46. Problems ● Silos ● Ownership ● Alignment ● Communication ● Understanding of customers ● Understanding of business ● Features not Value
  47. 47. Agile UX vs Lean UX?
  48. 48. Product vs Learning
  49. 49. Lean UX
  50. 50. Multiple choice!
  51. 51. 1. 2. 3. 4. Interviewing Persona Usability Testing Design
  52. 52. Exercise: Experiment Canvas
  53. 53. Fishbowl
  54. 54. The Good, the Bad & the Ugly
  55. 55. Product Teams
  56. 56. UX is pervasive
  57. 57. Alignment on value
  58. 58. Helps build an experiment culture
  59. 59. It’s hypotheses before, during and after development
  60. 60. Encourages value-oriented infrastructure
  61. 61. Hypotheses talk about business value directly
  62. 62. Where’s the user?
  63. 63. Where’s the delight?
  64. 64. Trail of undead experiments
  65. 65. What happens when I can’t validate cheaply?
  66. 66. What about nonstartup contexts?
  67. 67. Some folk find reality hurts
  68. 68. Further Reading • UX for Lean Startups by Laura Klein • Lean UX by Jeff Gothelf & Josh Seiden • Agile User Experience Design by Diana Brown • User-Centered Agile Methods by Hugh Beyer • Agile Experience Design by Lindsay Ratcliffe and Marc McNeill
  69. 69. Further Reading • Lean Startup by Eric Ries • The Four Steps to the Epiphany by Steve Blank • The Startup Owner's Manual by Steve Blank • The Goal by Eliyahu M. Goldratt • The Machine That Changed the World by Womack, Jones & Roos
  70. 70. Questions? (and remem ber — feedback please!) @adrianh quietstars.com slideshare.net/adrianh adrianh@quietstars.com
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