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Lean Research

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Slides to accompany Lean UX London workshop on Lean Research (http://www.meetup.com/Lean-UX-London/events/148268152/)

Slides to accompany Lean UX London workshop on Lean Research (http://www.meetup.com/Lean-UX-London/events/148268152/)

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  • 1. Lean Research L e a n U X M e e tu p , D e c 9 2 0 13 Adrian Howard (@adrianh) quietstars.com
  • 2. Hello!
  • 3. Ask Questions
  • 4. Chatham House Rule applies please
  • 5. “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”
  • 6. Disclaimer: Eh?
  • 7. I ♥ feedback
  • 8. Swear Jar
  • 9. (obligatory cute animal slide)
  • 10. Who are you?
  • 11. Exercise: Why research? What is research?
  • 12. Lean UX
  • 13. Origin Story
  • 14. 1999
  • 15. 2006
  • 16. en.wikipedia.org/wiki/File:Steve_Blank.jpg
  • 17. “A startup is a temporary organization designed to search for a repeatable and scalable business model.” - Steve Blank
  • 18. “A startup is a temporary organization designed to search for a repeatable and scalable business model.” - Steve Blank
  • 19. From “The Startup Owner's Manual” by Steve Blank
  • 20. Marriage vs Date
  • 21. Plan vs Map
  • 22. Customer Development = Failure of UX
  • 23. The Lean Startup “A true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically”
  • 24. The Lean Startup • C o m e u p w ith h y p o th e s is • D e s ig n e x p e rim e n t • R u n e x p e rim e n t • V a lid a te /In v a lid a te h y p o th e s is • Repeat
  • 25. The Lean Startup
  • 26. Lean Startup = Cust Dev + Agile + Lean
  • 27. Example ● Zappos ● A n n u a l s a le s > U S $ 1 b illio n ● ● H y p o th e s is : Is th e re a d e m a n d fo r s u p e rio r o n lin e s h o e s h o p p in g E x p e rim e n t: To o k p h o to s fro m s h o e s h o p s , c a m e b a c k a n d b o u g h t th e m fu ll p ric e if c u s to m e r b o u g h t th e m o n lin e Example from The Lean Startup, p57-58
  • 28. Example ● ● ● A llo w in g u s e rs to re g is te r w ith tw itte r w ill d ro p a b a n d o n e d re g is tra tio n s b y 5 % B u ilt fa k e “ re g is te r w ith tw itte r” lin k w h ic h le d to n ice e rro r m e s s a g e R e le a s e d to s e g m e n t o f c u s to m e rs o n liv e s ite ● M e a s u re d h o w m a n y n e w u s e rs trie d it ● < 1% - h y p o th e sis in v a lid Example from The Lean Startup, p57-58
  • 29. The Lean Startup
  • 30. Lean Startup
  • 31. Lean UX
  • 32. The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?” - Janice Fraser, 2010
  • 33. Lean ?
  • 34. (More) Origin Story
  • 35. 1948-1975
  • 36. Toyota Production System
  • 37. TPS begat Lean Manufacturing begat Lean Thinking begat Lean $whatever
  • 38. Designing out: muri mura muda
  • 39. Designing out: muri (overburden) mura (inconsistency) muda (waste)
  • 40. 7 kinds of muda 1. Over production 2. Waiting 3. Transportation 4. Processing 5. Stock at hand 6. Movement 7. Making defective products
  • 41. Lean ≠ Low Quality
  • 42. Lean ≠ Fast
  • 43. Lean ≠ Cheap
  • 44. Lean ≠ No deliverables
  • 45. Exercise: Waste 1. Over production 2. Waiting 3. Transportation 4. Processing 5. Stock at hand 6. Movement 7. Making defective products
  • 46. Problems ● Silos ● Ownership ● Alignment ● Communication ● Understanding of customers ● Understanding of business ● Features not Value
  • 47. Agile UX vs Lean UX?
  • 48. Product vs Learning
  • 49. Lean UX
  • 50. Multiple choice!
  • 51. 1. 2. 3. 4. Interviewing Persona Usability Testing Design
  • 52. Exercise: Experiment Canvas
  • 53. Fishbowl
  • 54. The Good, the Bad & the Ugly
  • 55. Product Teams
  • 56. UX is pervasive
  • 57. Alignment on value
  • 58. Helps build an experiment culture
  • 59. It’s hypotheses before, during and after development
  • 60. Encourages value-oriented infrastructure
  • 61. Hypotheses talk about business value directly
  • 62. Where’s the user?
  • 63. Where’s the delight?
  • 64. Trail of undead experiments
  • 65. What happens when I can’t validate cheaply?
  • 66. What about nonstartup contexts?
  • 67. Some folk find reality hurts
  • 68. Further Reading • UX for Lean Startups by Laura Klein • Lean UX by Jeff Gothelf & Josh Seiden • Agile User Experience Design by Diana Brown • User-Centered Agile Methods by Hugh Beyer • Agile Experience Design by Lindsay Ratcliffe and Marc McNeill
  • 69. Further Reading • Lean Startup by Eric Ries • The Four Steps to the Epiphany by Steve Blank • The Startup Owner's Manual by Steve Blank • The Goal by Eliyahu M. Goldratt • The Machine That Changed the World by Womack, Jones & Roos
  • 70. Questions? (and remem ber — feedback please!) @adrianh quietstars.com slideshare.net/adrianh adrianh@quietstars.com