Interviewing Skills Workshop, Cambridge, May 2014

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A full one day tutorial to improve your success with User Experience, Agile and Lean Startup approaches. To build the right product you need to understand the people who use it. Good interviewing should be one of your core skills—whether you are a designer, an entrepreneur, a product manager, or an innovator.

This tutorial will show you how to get the most from your conversations with customers. In a series of mock interviews you'll learn basic techniques, mistakes to avoid, and lightweight analysis and synthesis techniques that work well in rapidly changing innovative and entrepreneurial environments.

Published in: Business, Education

Interviewing Skills Workshop, Cambridge, May 2014

  1. 1. Interviewing Skills Cambridge, May 14 2014 Adrian Howard (@adrianh) quietstars.com
  2. 2. Hello!
  3. 3. Schedule 08:30 - 09:30 Registration 09:30 - 10:45 Interviewing practice 10:45 - 11:15 Break 11:15 - 12:30 Recruiting & topic mapping 12:30 - 13:30 Lunch 13:30 - 15:15 Screening & note taking 15:15 - 15:45 Break 15:45 - 17:30 Analysis & synthesis 17:30 Finish
  4. 4. Ask questions
  5. 5. Don't have to copy the slides
  6. 6. Chatham House Rule applies please
  7. 7. “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”
  8. 8. Disclaimer: Eh?
  9. 9. I ♥ feedback
  10. 10. Swear Jar
  11. 11. (obligatory cute animal slide)
  12. 12. Who are you?
  13. 13. Tip: Drink!
  14. 14. ?
  15. 15. Stand up
  16. 16. A – B - C
  17. 17. A = Speaker
 B = Interviewer
 C = Observer
  18. 18. Speakers:
 Shut your eyes
  19. 19. Interviewers:
 Chat with the speaker about their best restaurant experience.
  20. 20. Observers:
 Watch what happens. Write observations on post-it notes.
  21. 21. Interviewers:
 Do not take notes.
  22. 22. 2 minutes
  23. 23. Reflection
  24. 24. B = Speaker
 C = Interviewer
 A = Observer
  25. 25. Speakers:
 Shut your eyes
  26. 26. Interviewers:
 Chat with the speaker about their best vacation experience.
  27. 27. Interviewers:
 One more thing.
  28. 28. Interviewers:
 After the first question – you cannot speak again. Shhhhh!
  29. 29. Observers:
 Watch what happens. Write observations on post-it notes.
  30. 30. Interviewers:
 Do not take notes.
  31. 31. 2 minutes
  32. 32. Reflection
  33. 33. The opposite of talking isn't listening. The opposite of talking is waiting.
 
 - Fran Lebowitz

  34. 34. Tip: Use silence
  35. 35. Tip: Body language
  36. 36. C = Speaker
 A = Interviewer
 B = Observer
  37. 37. Speakers:
 Shut your eyes
  38. 38. Interviewers:
 Chat with the speaker about how they decorate & furnish their home.
  39. 39. Tip:
 Remember to use silence and body language.
  40. 40. Interviewers:
 One more thing.
  41. 41. Interviewers: After the first question you can only ask “Can you tell me more about X?”
  42. 42. Interviewers:
 (where X is something the speaker has previously mentioned).
  43. 43. Observers:
 Watch what happens. Write observations on post-it notes.
  44. 44. Interviewers:
 Do not take notes.
  45. 45. 4 minutes
  46. 46. Reflection
  47. 47. Every clarification breeds new questions.
 
 - Arthur Bloch

  48. 48. Tip:
 Reflect back what the speaker said.
  49. 49. Relax...
  50. 50. ?
  51. 51. Interviews ≠ Quiz
  52. 52. Interviews ≠ Survey
  53. 53. Interviews ≠ Script
  54. 54. Interviews cannot
 be automated
  55. 55. Rapport
  56. 56. Empathy
  57. 57. Why do we do interviews?
  58. 58. Learn from customers
  59. 59. Test our assumptions
  60. 60. Test our hypotheses
  61. 61. Finding customers
  62. 62. Recruiters
  63. 63. Hassling people on the street
  64. 64. Tip: Bribes
  65. 65. Tip: Look for bored people
  66. 66. Coffee shops
  67. 67. Tip:
 Don't look scary
  68. 68. Go where your customers are
  69. 69. Tip:
 Go with somebody
  70. 70. Use your organisation
  71. 71. Tip: Sales
  72. 72. Tip: Marketing
  73. 73. Tip: Support
  74. 74. Online
  75. 75. LinkedIn / Twitter / Facebook / Google+
  76. 76. craigslist
  77. 77. Ethnio.net
  78. 78. More Interviewing Tips
  79. 79. Tip: 
 Remember the person.
  80. 80. Can you tell me a little bit about yourself?
  81. 81. Tip: 
 Ask open questions.
  82. 82. What was the last book you read?
  83. 83. What do you like to read?
  84. 84. Tip: 
 Ask for stories.
  85. 85. Can you tell me about the last time...
  86. 86. Tip: 
 No leading questions.
  87. 87. Do you want to use this at work?
  88. 88. Where would you use this?
  89. 89. Exercise time
  90. 90. Today you found a startup!
  91. 91. Exploring exciting new ways to create a great experience eating out
  92. 92. Helping people have the vacation of their dreams.
  93. 93. Democratising professional interior decoration
  94. 94. What do you want to find out?
  95. 95. Identify Topics
  96. 96. Individually write down topics on post-it notes
  97. 97. 5m
  98. 98. Group and label them as a team
  99. 99. 5m
  100. 100. Write down list
  101. 101. Reflection
  102. 102. Talking to the right people
  103. 103. Screening surveys
  104. 104. Identify attributes of target group
  105. 105. Positive filters
  106. 106. Negative filters
  107. 107. Avoid leading questions
  108. 108. Availability
  109. 109. Contact info
  110. 110. Collecting information
  111. 111. A = Speaker
 B = Interviewer
 C = Observer
  112. 112. Interviewers & Observers:
 Write down the key points that the speaker says
  113. 113. 5m
  114. 114. Tips:
 
 - Silence.
 - Reflect back.
 - Remember the person.
 - Ask open questions.
 - Ask for stories.
 - No leading questions.
  115. 115. Reflection
  116. 116. Tip:
 Observations vs insights
  117. 117. Tip:
 Interview in pairs
  118. 118. B = Speaker
 C = Interviewer
 A = Observer
  119. 119. 5m
  120. 120. Tips:
 
 - Silence.
 - Reflect back.
 - Remember the person.
 - Ask open questions.
 - Ask for stories.
 - No leading questions.
 - Observations vs Insights.
  121. 121. Reflection
  122. 122. C = Speaker
 A = Interviewer
 B = Observer
  123. 123. 5m
  124. 124. Tips:
 
 - Silence.
 - Reflect back.
 - Remember the person.
 - Ask open questions.
 - Ask for stories.
 - No leading questions.
 - Observations vs Insights.
  125. 125. Reflection
  126. 126. Synthesis
  127. 127. Affinity Diagramming
 (or KJ Method)
  128. 128. Empathy Mapping
  129. 129. Incremental Persona
  130. 130. Further Reading
  131. 131. If you're keen
  132. 132. If you're really keen
  133. 133. Ch 7 of “Mental Models” by Indi Young
 
 Ch 9 & 10 of “User and Task Analysis for Interface Design” by JoAnn T. Hackos, Janice C. Redish
 
 Ch 6 of "Observing the User Experience" by Mike Kuniavsky, Elizabeth Goodman & Andrea Moed 
 
 Ch 4 of "Contextual Design" by Hugh Beyer and Karen Holtzblatt

  134. 134. @adrianh quietstars.com slideshare.net/adrianh
 adrianh@quietstars.com Thank You And any questions?

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