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Incremental Persona

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How do you get everybody in your company to understand who is using your product - especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how …

How do you get everybody in your company to understand who is using your product - especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?

Persona - research-based examples of the people who use your product - help teams understand customers and deliver the features that they really need.

This workshop shows you how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.

Published in: Business, Technology, Design

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  • 1. Incremental Persona UX Scotland, June 18 2014 Adrian Howard (@adrianh) quietstars.com
  • 2. Hello!
  • 3. Schedule 0830 - 0900 Registration (30m) 0900 – 1030 Part 1 (90m) 1030 - 1100 Tea / coffee (30m) 1100 - 1230 Part 2 (90m) 1230 - 1330 Lunch (60m)
  • 4. Ask questions
  • 5. Don't have to copy the slides
  • 6. Chatham House Rule applies please
  • 7. “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”
  • 8. Disclaimer: Eh?
  • 9. I ♥ feedback
  • 10. Swear Jar
  • 11. (obligatory cute animal slide)
  • 12. Who are you?
  • 13. Exercise: Persona… • Why? • What? • How? • When? • Who?
  • 14. http://www.slideshare.net/toddwarfel/data-driven-personas
  • 15. Alignment
  • 16. Inspiration
  • 17. Communication
  • 18. Empathy
  • 19. http://www.slideshare.net/toddwarfel/data-driven-personas
  • 20. Exercise: Problems with Persona
  • 21. http://www.slideshare.net/toddwarfel/data-driven-personas
  • 22. Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums ! Jared Spool
  • 23. Today you found a startup!
  • 24. We’re the X for Y!
  • 25. Exercise: Elevator pitch
  • 26. Incremental Persona 1. Define 2.Refine 3. Realign
  • 27. 1. Define
  • 28. http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
  • 29. Exercise: Generate Ad-hoc: • Behaviours • Demographics • Needs • Goals Empathy map: • Think/Feel • Say • Hear • Do • Pain/Gain
  • 30. Exercise: Group aspects
  • 31. Exercise: The scale of truthiness
  • 32. 2. Refine
  • 33. 3. Realign
  • 34. Realign: • Split • Merge • Discard • Refocus • Drive • Generate
  • 35. Storytime
  • 36. https://www.flickr.com/photos/library_of_congress/2163462230/
  • 37. https://www.flickr.com/photos/powerhouse_museum/3876631361/
  • 38. Incremental Persona 1. Define 2.Refine 3. Realign
  • 39. The Good, the Bad & the Ugly
  • 40. Naive teams forget refine & realign
  • 41. Teams need pushing to realign
  • 42. Organisations still need to buy into value of persona
  • 43. Integrated researchers
  • 44. Continuous research
  • 45. Lets you get people starting quickly & cheaply
  • 46. Whole team approach eases adoption
  • 47. Discourages set & forget persona
  • 48. Embraces change
  • 49. @adrianh quietstars.com slideshare.net/adrianh
 adrianh@quietstars.com Thank You And any questions?