Lean UX, Google Launchpad London, 2014
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Lean UX, Google Launchpad London, 2014

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Lean UX sits at the intersection of Agile, Lean Startup & User Experience. We explode some of the myths and demonstrate how to apply Lean UX principles to the way your products are designed and built.

Lean UX sits at the intersection of Agile, Lean Startup & User Experience. We explode some of the myths and demonstrate how to apply Lean UX principles to the way your products are designed and built.

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Lean UX, Google Launchpad London, 2014 Lean UX, Google Launchpad London, 2014 Presentation Transcript

  • Adrian Howard (@adrianh) Lean UX:
 Building products people want Google Launchpad London, May 1 2014
  • www.flickr.com/photos/usnationalarchives/4727573934
  • 1999
  • http://photo.credit.goes.here/
  • Building software fun again! Yay!
  • UX?
  • 1993
  • http://en.wikipedia.org/wiki/File:Donald_Norman_at_AWF05.jpg
  • –Meeting notes made by Tom Erickson Don also described and solicited discussion on, the 'User Interface [sic] Architect's office" (hereafter UEA).
  • – Don Norman “I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person's experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.”
  • 2000
  • http://en.wikipedia.org/wiki/File:Jesse-James-Garrett_Web2.0-Kongress_2007.jpg
  • http://www.jjg.net/elements/pdf/elements.pdf
  • http://www.jjg.net/elements/pdf/elements.pdf
  • “The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.”
  • “The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.”
  • http://www.jjg.net/elements/pdf/elements.pdf
  • www.designcouncil.org.uk/about-design/How-designers-work/The-design-process/
  • Agile UX
  • Great for Team
  • Less useful for Product Owner
  • 2006
  • en.wikipedia.org/wiki/File:Steve_Blank.jpg
  • – Steve Blank “A startup is a temporary organization designed to search for a repeatable and scalable business model.”
  • – Steve Blank “A startup is a temporary organization designed to search for a repeatable and scalable business model.”
  • From “The Startup Owner's Manual” by Steve Blank
  • Marriage vs Date
  • Plan vs Map
  • UX?
  • From “The Startup Owner's Manual” by Steve Blank
  • 2009
  • The Lean Startup “A true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically”
  • http://imgs.xkcd.com/comics/science.jpg
  • Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas
  • Product certainty Market certainty
  • Product certainty Market certainty
  • Product certainty Market certainty
  • Product certainty Market certainty WTF
  • Product certainty Market certainty WTF Build it and they will come!
  • Product certainty Market certainty WTF Build it and they will come! You know, for kids!
  • Product certainty Market certainty WTF Build it and they will come! You know, for kids! $
  • Product certainty Market certainty
  • Product certainty Market certainty
  • Product certainty Market certainty $
  • Example • Zappos • Annual sales > US$1 billion • Hypothesis: Is there a demand for superior online shoe shopping • Experiment: Took photos from shoe shops, came back and bought them full price if customer bought them online Example from The Lean Startup, p57-58
  • Example • Allowing users to register with twitter will drop abandoned registrations by 5% • Built fake “register with twitter” link which led to nice error message • Released to segment of customers on live site • Measured how many new users tried it • <1% - hypothesis invalid
  • Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas
  • UX?
  • – Janice Fraser, 2010 The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?
  • Lean ≠ Low Quality
  • Lean ≠ Fast
  • Lean ≠ Cheap
  • Lean ≠ No deliverables
  • Designing out:
 muri (overburden)
 mura (inconsistency)
 muda (waste)
  • Problems ! Silos ! Ownership ! Alignment ! Communication ! Understanding of customers ! Understanding of business ! Features not Value
  • Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas
  • Lean UX Lean Startup + UX + Design Thinking makethink check
  • Agile UX vs Lean UX?
  • Story vs Experiment
  • Product vs Learning
  • Lean UX
  • – Janice Fraser, 2010 The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?
  • Interviewing
  • Persona
  • http://www.slideshare.net/toddwarfel/data-driven-personas
  • http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
  • Usability Testing
  • http://www.argazkiak.org/photo/codesyntax-usability-lab/size/o/
  • http://allthingsoracle.com/red-gate-live-lab-source-control-for-oracle/
  • Design
  • http://en.wikipedia.org/wiki/File:Robert_Edmond_Jones.jpg
  • https://www.flickr.com/photos/doos/4689874175/
  • http://designcomics.org/
  • http://plasq.com/products/comiclife3/mac
  • Lean UX Lean Startup + UX + Design Thinking makethink check
  • The Good, the Bad & the Ugly
  • Product Teams
  • UX is pervasive
  • Alignment on value
  • Helps build an experiment culture
  • It’s hypotheses before, during and after development
  • Encourages value-oriented infrastructure
  • Hypotheses talk about business value directly
  • Where’s the delight?
  • Trail of undead experiments
  • What happens when I can’t validate cheaply?
  • Some folk find reality hurts
  • Further Reading • UX for Lean Startups by Laura Klein • Lean UX by Jeff Gothelf & Josh Seiden • Agile User Experience Design by Diana Brown • User-Centered Agile Methods by Hugh Beyer • Agile Experience Design by Lindsay Ratcliffe and Marc McNeill
  • Further Reading • Lean Startup by Eric Ries • The Startup Owner's Manual by Steve Blank • The Four Steps to the Epiphany by Steve Blank • The Goal by Eliyahu M. Goldratt • The Machine That Changed the World by Womack, Jones & Roos
  • balancedteam.org
  • Agile & Lean UX Newsletter bit.ly/agileleanux
  • Questions? @adrianh quietstars.com
 adrianh@quietstars.com