0
Adrian Howard (@adrianh)
Lean UX:

Building products people want
Google Launchpad London, May 1 2014
www.flickr.com/photos/usnationalarchives/4727573934
1999
http://photo.credit.goes.here/
Building software fun again!
Yay!
UX?
1993
http://en.wikipedia.org/wiki/File:Donald_Norman_at_AWF05.jpg
–Meeting notes made by Tom Erickson
Don also described and solicited discussion on, the 'User
Interface [sic] Architect's ...
– Don Norman
“I invented the term because I thought Human Interface
and usability were too narrow: I wanted to cover all
a...
2000
http://en.wikipedia.org/wiki/File:Jesse-James-Garrett_Web2.0-Kongress_2007.jpg
http://www.jjg.net/elements/pdf/elements.pdf
http://www.jjg.net/elements/pdf/elements.pdf
“The model outlined here does not account for secondary
considerations (such as those arising during technical or
content ...
“The model outlined here does not account for secondary
considerations (such as those arising during technical or
content ...
http://www.jjg.net/elements/pdf/elements.pdf
www.designcouncil.org.uk/about-design/How-designers-work/The-design-process/
Agile UX
Great for Team
Less useful for 

Product Owner
2006
en.wikipedia.org/wiki/File:Steve_Blank.jpg
– Steve Blank
“A startup is a temporary organization designed to
search for a repeatable and scalable business model.”
– Steve Blank
“A startup is a temporary organization designed to
search for a repeatable and scalable business model.”
From “The Startup Owner's Manual” by Steve Blank
Marriage vs Date
Plan vs Map
UX?
From “The Startup Owner's Manual” by Steve Blank
2009
The Lean Startup
“A true experiment follows the scientific
method. It begins with a clear hypothesis
that makes predictions...
http://imgs.xkcd.com/comics/science.jpg
Lean Startup
Customer Development + Agile + Lean
buildlearn
measure
productdata
ideas
Product certainty

Market certainty
Product certainty

Market certainty
Product certainty

Market certainty
Product certainty

Market certainty

WTF
Product certainty

Market certainty

WTF
Build it and they
will come!
Product certainty

Market certainty

WTF
Build it and they
will come!
You know,
for kids!
Product certainty

Market certainty

WTF
Build it and they
will come!
You know,
for kids! $
Product certainty

Market certainty
Product certainty

Market certainty
Product certainty

Market certainty

$
Example
• Zappos

• Annual sales > US$1 billion

• Hypothesis: Is there a demand for superior online
shoe shopping

• Expe...
Example
• Allowing users to register with twitter will drop
abandoned registrations by 5%

• Built fake “register with twi...
Lean Startup
Customer Development + Agile + Lean
buildlearn
measure
productdata
ideas
UX?
– Janice Fraser, 2010
The question we have to solve for is not “What does
Lean User Experience mean?” The question is “In ...
Lean ≠ Low Quality
Lean ≠ Fast
Lean ≠ Cheap
Lean ≠ No deliverables
Designing out:

muri	 	 (overburden)

mura 	 (inconsistency)

muda 	 (waste)
Problems
! Silos

! Ownership

! Alignment

! Communication

! Understanding of customers

! Understanding of business

! ...
Lean Startup
Customer Development + Agile + Lean
buildlearn
measure
productdata
ideas
Lean UX
Lean Startup + UX + Design Thinking
makethink
check
Agile UX vs Lean UX?
Story vs Experiment
Product vs Learning
Lean UX
– Janice Fraser, 2010
The question we have to solve for is not “What does
Lean User Experience mean?” The question is “In ...
Interviewing
Persona
http://www.slideshare.net/toddwarfel/data-driven-personas
http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
Usability Testing
http://www.argazkiak.org/photo/codesyntax-usability-lab/size/o/
http://allthingsoracle.com/red-gate-live-lab-source-control-for-oracle/
Design
http://en.wikipedia.org/wiki/File:Robert_Edmond_Jones.jpg
https://www.flickr.com/photos/doos/4689874175/
http://designcomics.org/
http://plasq.com/products/comiclife3/mac
Lean UX
Lean Startup + UX + Design Thinking
makethink
check
The Good, the Bad

& the Ugly
Product Teams
UX is pervasive
Alignment on value
Helps build an experiment
culture
It’s hypotheses before, during
and after development
Encourages value-oriented
infrastructure
Hypotheses talk about
business value directly
Where’s the delight?
Trail of undead experiments
What happens when I can’t
validate cheaply?
Some folk find reality hurts
Further Reading
• UX for Lean Startups by Laura Klein

• Lean UX by Jeff Gothelf & Josh Seiden

• Agile User Experience De...
Further Reading
• Lean Startup by Eric Ries

• The Startup Owner's Manual by Steve Blank

• The Four Steps to the Epiphany...
balancedteam.org
Agile & Lean UX Newsletter
bit.ly/agileleanux
Questions?
@adrianh

quietstars.com

adrianh@quietstars.com
Lean UX, Google Launchpad London, 2014
Lean UX, Google Launchpad London, 2014
Lean UX, Google Launchpad London, 2014
Lean UX, Google Launchpad London, 2014
Lean UX, Google Launchpad London, 2014
Lean UX, Google Launchpad London, 2014
Lean UX, Google Launchpad London, 2014
Lean UX, Google Launchpad London, 2014
Lean UX, Google Launchpad London, 2014
Lean UX, Google Launchpad London, 2014
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Lean UX, Google Launchpad London, 2014

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Published on

Lean UX sits at the intersection of Agile, Lean Startup & User Experience. We explode some of the myths and demonstrate how to apply Lean UX principles to the way your products are designed and built.

Published in: Design, Business, Technology

Transcript of "Lean UX, Google Launchpad London, 2014"

  1. 1. Adrian Howard (@adrianh) Lean UX:
 Building products people want Google Launchpad London, May 1 2014
  2. 2. www.flickr.com/photos/usnationalarchives/4727573934
  3. 3. 1999
  4. 4. http://photo.credit.goes.here/
  5. 5. Building software fun again! Yay!
  6. 6. UX?
  7. 7. 1993
  8. 8. http://en.wikipedia.org/wiki/File:Donald_Norman_at_AWF05.jpg
  9. 9. –Meeting notes made by Tom Erickson Don also described and solicited discussion on, the 'User Interface [sic] Architect's office" (hereafter UEA).
  10. 10. – Don Norman “I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person's experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.”
  11. 11. 2000
  12. 12. http://en.wikipedia.org/wiki/File:Jesse-James-Garrett_Web2.0-Kongress_2007.jpg
  13. 13. http://www.jjg.net/elements/pdf/elements.pdf
  14. 14. http://www.jjg.net/elements/pdf/elements.pdf
  15. 15. “The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.”
  16. 16. “The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.”
  17. 17. http://www.jjg.net/elements/pdf/elements.pdf
  18. 18. www.designcouncil.org.uk/about-design/How-designers-work/The-design-process/
  19. 19. Agile UX
  20. 20. Great for Team
  21. 21. Less useful for Product Owner
  22. 22. 2006
  23. 23. en.wikipedia.org/wiki/File:Steve_Blank.jpg
  24. 24. – Steve Blank “A startup is a temporary organization designed to search for a repeatable and scalable business model.”
  25. 25. – Steve Blank “A startup is a temporary organization designed to search for a repeatable and scalable business model.”
  26. 26. From “The Startup Owner's Manual” by Steve Blank
  27. 27. Marriage vs Date
  28. 28. Plan vs Map
  29. 29. UX?
  30. 30. From “The Startup Owner's Manual” by Steve Blank
  31. 31. 2009
  32. 32. The Lean Startup “A true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically”
  33. 33. http://imgs.xkcd.com/comics/science.jpg
  34. 34. Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas
  35. 35. Product certainty Market certainty
  36. 36. Product certainty Market certainty
  37. 37. Product certainty Market certainty
  38. 38. Product certainty Market certainty WTF
  39. 39. Product certainty Market certainty WTF Build it and they will come!
  40. 40. Product certainty Market certainty WTF Build it and they will come! You know, for kids!
  41. 41. Product certainty Market certainty WTF Build it and they will come! You know, for kids! $
  42. 42. Product certainty Market certainty
  43. 43. Product certainty Market certainty
  44. 44. Product certainty Market certainty $
  45. 45. Example • Zappos • Annual sales > US$1 billion • Hypothesis: Is there a demand for superior online shoe shopping • Experiment: Took photos from shoe shops, came back and bought them full price if customer bought them online Example from The Lean Startup, p57-58
  46. 46. Example • Allowing users to register with twitter will drop abandoned registrations by 5% • Built fake “register with twitter” link which led to nice error message • Released to segment of customers on live site • Measured how many new users tried it • <1% - hypothesis invalid
  47. 47. Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas
  48. 48. UX?
  49. 49. – Janice Fraser, 2010 The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?
  50. 50. Lean ≠ Low Quality
  51. 51. Lean ≠ Fast
  52. 52. Lean ≠ Cheap
  53. 53. Lean ≠ No deliverables
  54. 54. Designing out:
 muri (overburden)
 mura (inconsistency)
 muda (waste)
  55. 55. Problems ! Silos ! Ownership ! Alignment ! Communication ! Understanding of customers ! Understanding of business ! Features not Value
  56. 56. Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas
  57. 57. Lean UX Lean Startup + UX + Design Thinking makethink check
  58. 58. Agile UX vs Lean UX?
  59. 59. Story vs Experiment
  60. 60. Product vs Learning
  61. 61. Lean UX
  62. 62. – Janice Fraser, 2010 The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?
  63. 63. Interviewing
  64. 64. Persona
  65. 65. http://www.slideshare.net/toddwarfel/data-driven-personas
  66. 66. http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
  67. 67. Usability Testing
  68. 68. http://www.argazkiak.org/photo/codesyntax-usability-lab/size/o/
  69. 69. http://allthingsoracle.com/red-gate-live-lab-source-control-for-oracle/
  70. 70. Design
  71. 71. http://en.wikipedia.org/wiki/File:Robert_Edmond_Jones.jpg
  72. 72. https://www.flickr.com/photos/doos/4689874175/
  73. 73. http://designcomics.org/
  74. 74. http://plasq.com/products/comiclife3/mac
  75. 75. Lean UX Lean Startup + UX + Design Thinking makethink check
  76. 76. The Good, the Bad & the Ugly
  77. 77. Product Teams
  78. 78. UX is pervasive
  79. 79. Alignment on value
  80. 80. Helps build an experiment culture
  81. 81. It’s hypotheses before, during and after development
  82. 82. Encourages value-oriented infrastructure
  83. 83. Hypotheses talk about business value directly
  84. 84. Where’s the delight?
  85. 85. Trail of undead experiments
  86. 86. What happens when I can’t validate cheaply?
  87. 87. Some folk find reality hurts
  88. 88. Further Reading • UX for Lean Startups by Laura Klein • Lean UX by Jeff Gothelf & Josh Seiden • Agile User Experience Design by Diana Brown • User-Centered Agile Methods by Hugh Beyer • Agile Experience Design by Lindsay Ratcliffe and Marc McNeill
  89. 89. Further Reading • Lean Startup by Eric Ries • The Startup Owner's Manual by Steve Blank • The Four Steps to the Epiphany by Steve Blank • The Goal by Eliyahu M. Goldratt • The Machine That Changed the World by Womack, Jones & Roos
  90. 90. balancedteam.org
  91. 91. Agile & Lean UX Newsletter bit.ly/agileleanux
  92. 92. Questions? @adrianh quietstars.com
 adrianh@quietstars.com
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