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How Eloqua helps Sports & Entertainment drive Revenue!
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How Eloqua helps Sports & Entertainment drive Revenue!

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How sports team use Eloqua to create brand loyalty, engage fans and drive revenue.

How sports team use Eloqua to create brand loyalty, engage fans and drive revenue.

Published in: Sports, Business, Technology

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  • 1. Crush The SeasonHow to Win with Eloqua!Adrian Chang | Account Director
  • 2. Introduction• Adrian Chang, Account Director• 5+ years with Eloqua, 4 years supporting Sports Marketing• Recently relocated to San Francisco, CA from Toronto, Canada• Hobbies: photography and tennis
  • 3. Winning is not a sometime thing; its an all timething. You dont win once in a while, you dont dothings right once in a while, you do them right allthe time. Winning is habit. Unfortunately, so islosing.-Vince Lombardi
  • 4. Habits of Winning Teams• Stack your team• Leverage the community• Learn from the best of the best• Test out new plays
  • 5. Customer Bill of Rights As an Eloqua customer you have the right to: Context A roadmap to success and knowledge of where you are Consistency Have your voice heard and responded to – across all communication channels. Feel confident that Eloqua is working from the information that you have already provided Clarity Know who at Eloqua manages your relationship and what resources are available to you Continuity Know Eloqua’s long term vision and understand how it will benefit your company Access a community of tens of thousands of your peers at any time
  • 6. Resources Focused on Sports Account Management Product & Customer ExperienceManagement Marketing Industry Professional Services Solutions & Education
  • 7. The Community• Topliners will continue to be the hub for your content and interactive needs!• http://topliners.eloqua.com/groups/arena
  • 8. Eloqua Experience 2012 The world’s best marketers use Eloqua and attend this event! November 6-8, 2012 Rosen Shingle Creek Early Bird Rate – on until August 18th! www.eloquaexperience.com Need more info? Contact ee12@eloqua.com
  • 9. The Markies• The streak for Sports Excellence is alive! – 2008: Best Lead Nurturing – 2009: Social Media Innovation – 2010: Social Media Revenue – 2011: Most Innovative Email – Deadline: Sept 5th!
  • 10. The Best of the Best
  • 11. Get personal, get the sale!Create an emotional bond with yourfans using their data and images tosecure renewals!$200K RenewedTicket Sales aheadof schedule
  • 12. Lead your league with online renewals!Emails, personalized landing pageswith savings data, automatedvoicemail drop97% OverallRenewal Rate65% of STHsRenewed Online!
  • 13. Let sales know who wants to spend $Help sales drive promotional packswith single game ticket buyers usingalerts!$162K of additionalrevenue from singlegame buyers!
  • 14. Keys to Win• Make it personal for your buyer• Do more with automation• Dive into Apps
  • 15. Make it personal, get more $• Relevancy has rewards
  • 16. Dive into AppsApps = better data and revenue
  • 17. Do more with automation• Use activity and recency to trigger more messages – game day, pre/post game
  • 18. Thank You!Crush the Season!