Reaching General Counsel through Social Media


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At the 19th annual Marketing Partner Forum a panel moderated by Adrian Dayton ( explored how to connect with buyers of legal services through social media and blogging. On the panel was a General Counsel by the name of George Kostakos from OnForce and a partner and blogger from the law firm of Dorsey & Whitney named Roy Ginsburg. Also joining the panel were Richard Rifkin from Hubbard One and Peter Ozolin, CEO of Manzama.

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Reaching General Counsel through Social Media

  1. 1. Reaching GC’s throughSocial Media
  2. 2. Meet the panelists…
  3. 3. Is anybody I do businesswith using Social Media?
  4. 4. 2010
  5. 5. 2011
  6. 6. Ask the GC
  7. 7. 201043% of in-house counsel cited blogs as their go-to source for news.Greentarget 2010
  8. 8. 201176% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.Greentarget / InsideCounsel 2011
  9. 9. 2011The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011Are some firms too big to blog? -National Law Journal 2011
  10. 10. How much FREE advice do wegive away?
  11. 11. Traditional web vs. Social Media?• What challenges are we seeing from with social media that, we didn’t have with the stand-alone website?
  12. 12. How are law firmsresponding?
  13. 13. 201177% of law firms reportedly use at least 1 social network.Lexis Nexis / Visability
  14. 14. Why should GC’s use socialmedia?
  15. 15. What challenges are youfacing?
  16. 16. Have you seen a return oninvestment? (ROI)
  17. 17. What social networks do youavoid?
  18. 18. Additional questions if time permits• What is the ROI?• Direct/Indirect benefits?• 5 years from now, what will we see?• Google+, Martindale Hubbel, and Legal OnRamp?• Group blogs vs. Individual blogs?• How tight should the blogs focus be?
  19. 19. 2011Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.-BTI Consulting How Clients Hire 2011
  20. 20. For more information contact• Adrian Dayton• Email:• Web:• Call: 1(801)414-7675• Twitter: @adriandayton
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