Reaching General Counsel through Social Media

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At the 19th annual Marketing Partner Forum a panel moderated by Adrian Dayton (http://adriandayton.com) explored how to connect with buyers of legal services through social media and blogging. On the …

At the 19th annual Marketing Partner Forum a panel moderated by Adrian Dayton (http://adriandayton.com) explored how to connect with buyers of legal services through social media and blogging. On the panel was a General Counsel by the name of George Kostakos from OnForce and a partner and blogger from the law firm of Dorsey & Whitney named Roy Ginsburg. Also joining the panel were Richard Rifkin from Hubbard One and Peter Ozolin, CEO of Manzama.

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  • 1. Reaching GC’s throughSocial Media
  • 2. Meet the panelists…
  • 3. Is anybody I do businesswith using Social Media?
  • 4. 2010
  • 5. 2011
  • 6. Ask the GC
  • 7. 201043% of in-house counsel cited blogs as their go-to source for news.Greentarget 2010
  • 8. 201176% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.Greentarget / InsideCounsel 2011
  • 9. 2011The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011Are some firms too big to blog? -National Law Journal 2011
  • 10. How much FREE advice do wegive away?
  • 11. Traditional web vs. Social Media?• What challenges are we seeing from with social media that, we didn’t have with the stand-alone website?
  • 12. How are law firmsresponding?
  • 13. 201177% of law firms reportedly use at least 1 social network.Lexis Nexis / Visability
  • 14. Why should GC’s use socialmedia?
  • 15. What challenges are youfacing?
  • 16. Have you seen a return oninvestment? (ROI)
  • 17. What social networks do youavoid?
  • 18. Additional questions if time permits• What is the ROI?• Direct/Indirect benefits?• 5 years from now, what will we see?• Google+, Martindale Hubbel, and Legal OnRamp?• Group blogs vs. Individual blogs?• How tight should the blogs focus be?
  • 19. 2011Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.-BTI Consulting How Clients Hire 2011
  • 20. For more information contact• Adrian Dayton• Email: adrian@adriandayton.com• Web: adriandayton.com• Call: 1(801)414-7675• Twitter: @adriandayton