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Planet of the apps by David Harvey

Planet of the apps by David Harvey



David Harvey tells the story of how Morrison and Foerster launched the first law firm app.

David Harvey tells the story of how Morrison and Foerster launched the first law firm app.



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    Planet of the apps by David Harvey Planet of the apps by David Harvey Presentation Transcript

    • ©2013Morrison&FoersterLLP|AllRightsReserved|mofo.com Is Your Firm Ready for… Planet of the Apps? September 19, 2013 Presented By: J. David Harvey Director of Business Development Morrison & Foerster LLP
    • “If I had asked people what they wanted, they would have said ‘faster horses.’ “ - Henry Ford
    • 3 It’s a mobile, mobile world Mega trends • Use of mobile devices to communicate • Growth in percentage of smart phone users • Smart phone use especially prevalent among Gen X and younger • Dominance by Android and Apple platforms
    • 4 About MoFo2Go • Released March 2010; updated 2011. • MoFo was the first AmLaw 100 law firm to develop a multifunctional iPhone App. • Compatible with iPhone, iPod touch, and iPad. • Accolades: BtoB Magazine Best Branded App (2010), Law Week Colorado Best Law-Related iPhone App (2010)
    • 5 Features: People People. – Clients can read their attorney’s bio, check contact info and make a call or send an email right from their phone. – Sort attorneys alphabetically, by practice, office, or school. – Attorneys can also be added directly to the built-in Address book.
    • 6 Features: News News. – Receive client alerts, press releases and newsletters automatically, plus special content from the firm’s award-winning magazine, MoFo Tech. – Users can easily jot down notes on an article to discuss with their attorney later, and email those notes to a colleague. – Search by practice or keyword
    • 7 Features: MoFo Maze • MoFo Maze. – Challenge yourself to traverse through all four levels of our fun maze game. – Saves your scores so you can see if you beat your personal best. – Ball rolling sound effects and music were added in version 2.0.
    • 8 Features: Locations • Locations. – See important information about all of Morrison & Foerster’s offices, including addresses, directions, and nearby transportation hubs, restaurants, and hotels using turn- by-turn directions.
    • 9 Getting the Word Out
    • 10 MoFo2Go Usage
    • 11 Proliferation of Law Firm Apps
    • 12 App-Lawcations • What type of app to develop: – Multi-functional – Single function • Reference • Recruiting • Practice-focused • Would it help with? – Collaboration – Time management – Education
    • 13 Contact J. David Harvey Director, Business Development Morrison & Foerster LLP 2000 Pennsylvania Avenue, NW Suite 6000 Washington, DC 20006-1888 (202) 887.6922 dharvey@mofo.com