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Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
 

Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm

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Peter Winzig from Weltman Weinberg & Reis asks how do you choose which social media is right for your firm? How do you find the right lawyers to champion the process?

Peter Winzig from Weltman Weinberg & Reis asks how do you choose which social media is right for your firm? How do you find the right lawyers to champion the process?

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Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm Presentation Transcript

  • Pick Your Poison Practical Tips to Select Which Social Media Is Right for Your FirmPeter WinzigDirector of Marketing &Corporate Development
  • 10 Minutes • My Firm & Social Media • Research to Find Our Niche’ • Something You Can Use Back HomeLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Peter WinzigLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Early Dial Up UserLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Weltman, Weinberg & Reis Co., LPA • Nation’s Leading Creditors’ Rights Law Firm America’s Leading Creditors’ Rights Law FirmLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Legal EvolutionLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LegalLegal Evolution CollectorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Understanding Debt CollectionLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Understanding Debt Collection DebtorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Understanding Debt Collection Collateral DebtorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Understanding Debt Collection US Collateral DebtorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Our ClientsLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Search WWRLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Social Media DilemmaLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Guiding Data – Finding Your Place • Facebook 1 Billion + users • Twitter 120K tweets/second • YouTube 800 million active users • Instagram500 million uploads daily • Pintrest90 minutes/month • Google +1 5 billion times per dayLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Pick Your Poison
  • Strategic Tip #1 forLMA Marketing DirectorsConductFirm Assessment
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Social Media Leadership Skills Producer Advisor Personal Recipient Architect Strategic Distributor AnalystLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Ask Yourself - #1 Question “How can I use social media to help my attorneys drive more revenue into the firm?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • BUSINESS SOCIALLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • How Can I Control It?LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • FREE TIP #1 When it comes to using Social Media Don’t Be Stupid!LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Business Facing vs. Consumer Facing Business PersonalLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • E Publishing & SEOLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Webinars & E Learning Replevin 101 An Introduction to the Replevin Practice WW&R Back to School Webinar Series Presented by: Amy Clum Holbrook James Warmbrodt Pamela J. Rearick Date: September 8, 2011 Time: 2:00 pm ESTLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Video & WebcastingLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Blogging (recent meeting) “Who’s gonna write this month’s blog post???”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Social Media Maturity ModelLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Reality CheckLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Strategic Tip #2 for LMA Marketing DirectorsConduct Attorney Assessment
  • Marketing, Sales & Social MediaLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Attorney Assessment ToolLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • My GuysLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Are You Active On Social Media??? “I don’t know what special media is, I don’t have a cell phone & I don’t drink bottled water”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • And the Other Extreme …… “I love social media – in fact, after I finish tonight’s national podcast from my basement computer studio, I’m making firm logo’d drink coasters on my new 3D printer … – want some?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Now We‟re Cookin‟LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • My Favorite “Just get me on My Face!”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Meet With ManagementLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • “Don’t ask me, just give me my social media plan?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • “I am a Super Lawyer and you haveLMA Spring ‘13 failed me” WELTMAN, WEINBERG & REIS CO., LPA
  • “You need to listen more to what I need”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • “I knew you were coming”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • AttorneysLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • MARKETING RESEARCHLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • “I Love Me” Marketing I’m awesome!!!LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Social Media & ME Twitter Hey, look at me, I go to court sometimes Facebook Please like me – I’m a litigation attorney FourSquareThis is where I win & beat other lawyers InstagramThis is my attorney headshot – and I’m smiling YouTube Here’s me getting my diploma in law school LinkedIn I’m very smart, highly skilled and a Super Lawyer PinterestHere’s my soup recipe – I’m best at this too! KloutI’m an important, influential lawyer – call me! Google Search my name and read my great articlesLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Reality Usage TheoryLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Business Analyst SupportLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • FREE TIP #2 - Hairline Usage Study fx = ex x dg/ hairline = usage indicatorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • NoteLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • User ResearchLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Assessment & Research Findings • Exploding social media environment • Social media efforts need to improve to be competitive • Inconsistent attorney adoption • Willingness by attorneys to learn • Business connections are better fit to reach our clients • Age is indicator to acceptance, but not perfect indicator • SEO results show strength in publishing efforts • Need for structured program within firmLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Strategic Tip #3 forLMA Marketing DirectorsAccelerate Success with a Training Partner
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Teach It Yourself???LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA 2012 - Mr. David AdamsLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Situation Analysis CHALLENGES: - Improve communications mix - Fragmented user experience - Multiple office locations (11) - Busy, active attorneys – tough to schedule - Need presence across more social channels - Need “Basics” to “Full User” training - Limited funding restricts full scale approachLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA „13 ExampleLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Revenue Wise Approach • Written Just for Lawyers (Debt Collection spin) • Based on RWI Business Development Competencies • Uses Latest LinkedIn Best Practices • “Only What You Need” Learning Approach • Proven to Work & Beneficial to All Lawyers • Lawyers Complete Real Work in Class • Stealth Method of Building a Personal Brand Brand - Meet - Nurture - ConvertLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Step One – Survey Monkey Attorney SurveyLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Step Two – Attorney User Sort Strong, Active Users ------------- Weak, Afraid Non-Users LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Linked In Goals • More powerful Profiles to improve SEO • Improve reach with deeper connections • Easily find target companies through connections • Generate introductions to new targeted clients • Nurture relationships until a need arises • Convert introductions to new clients • Raise visibility & brand awareness • Supply valuable content to personal networkLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Remember - #1 Question “How can I use social media to help my attorneys drive more revenue into the firm?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Webinar Training Sessions Session One Profile Development & Basic Navigation Session Two Posting Profile & Adding Connections Session Three Advanced Search & Client DevelopmentLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Search “Collection Litigation Attorney”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
  • Thank You & Enjoy LMALMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA