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Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm
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Pick Your Poison: Practical Tips to Choose Which Social Media is Right for Your Firm

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Peter Winzig from Weltman Weinberg & Reis asks how do you choose which social media is right for your firm? How do you find the right lawyers to champion the process?

Peter Winzig from Weltman Weinberg & Reis asks how do you choose which social media is right for your firm? How do you find the right lawyers to champion the process?

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  • Meet me – older than most people in room – give it up ladies
  • Work for …
  • Help you understand what we do – 10 offices, 1250 employees, 120 attorneys
  • What we do for our clients – get it?
  • Four years ago, Facebook not in the top 10
  • First thing to write down -
  • Transcript

    • 1. Pick Your Poison Practical Tips to Select Which Social Media Is Right for Your FirmPeter WinzigDirector of Marketing &Corporate Development
    • 2. 10 Minutes • My Firm & Social Media • Research to Find Our Niche’ • Something You Can Use Back HomeLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 3. Peter WinzigLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 4. Early Dial Up UserLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 5. Weltman, Weinberg & Reis Co., LPA • Nation’s Leading Creditors’ Rights Law Firm America’s Leading Creditors’ Rights Law FirmLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 6. Legal EvolutionLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 7. LegalLegal Evolution CollectorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 8. Understanding Debt CollectionLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 9. Understanding Debt Collection DebtorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 10. Understanding Debt Collection Collateral DebtorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 11. Understanding Debt Collection US Collateral DebtorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 12. Our ClientsLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 13. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 14. Search WWRLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 15. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 16. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 17. Social Media DilemmaLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 18. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 19. Guiding Data – Finding Your Place • Facebook 1 Billion + users • Twitter 120K tweets/second • YouTube 800 million active users • Instagram500 million uploads daily • Pintrest90 minutes/month • Google +1 5 billion times per dayLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 20. Pick Your Poison
    • 21. Strategic Tip #1 forLMA Marketing DirectorsConductFirm Assessment
    • 22. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 23. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 24. Social Media Leadership Skills Producer Advisor Personal Recipient Architect Strategic Distributor AnalystLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 25. Ask Yourself - #1 Question “How can I use social media to help my attorneys drive more revenue into the firm?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 26. BUSINESS SOCIALLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 27. How Can I Control It?LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 28. FREE TIP #1 When it comes to using Social Media Don’t Be Stupid!LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 29. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 30. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 31. Business Facing vs. Consumer Facing Business PersonalLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 32. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 33. E Publishing & SEOLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 34. Webinars & E Learning Replevin 101 An Introduction to the Replevin Practice WW&R Back to School Webinar Series Presented by: Amy Clum Holbrook James Warmbrodt Pamela J. Rearick Date: September 8, 2011 Time: 2:00 pm ESTLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 35. Video & WebcastingLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 36. Blogging (recent meeting) “Who’s gonna write this month’s blog post???”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 37. Social Media Maturity ModelLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 38. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 39. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 40. Reality CheckLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 41. Strategic Tip #2 for LMA Marketing DirectorsConduct Attorney Assessment
    • 42. Marketing, Sales & Social MediaLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 43. Attorney Assessment ToolLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 44. My GuysLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 45. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 46. Are You Active On Social Media??? “I don’t know what special media is, I don’t have a cell phone & I don’t drink bottled water”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 47. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 48. And the Other Extreme …… “I love social media – in fact, after I finish tonight’s national podcast from my basement computer studio, I’m making firm logo’d drink coasters on my new 3D printer … – want some?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 49. Now We‟re Cookin‟LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 50. My Favorite “Just get me on My Face!”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 51. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 52. Meet With ManagementLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 53. “Don’t ask me, just give me my social media plan?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 54. “I am a Super Lawyer and you haveLMA Spring ‘13 failed me” WELTMAN, WEINBERG & REIS CO., LPA
    • 55. “You need to listen more to what I need”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 56. “I knew you were coming”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 57. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 58. AttorneysLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 59. MARKETING RESEARCHLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 60. “I Love Me” Marketing I’m awesome!!!LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 61. Social Media & ME Twitter Hey, look at me, I go to court sometimes Facebook Please like me – I’m a litigation attorney FourSquareThis is where I win & beat other lawyers InstagramThis is my attorney headshot – and I’m smiling YouTube Here’s me getting my diploma in law school LinkedIn I’m very smart, highly skilled and a Super Lawyer PinterestHere’s my soup recipe – I’m best at this too! KloutI’m an important, influential lawyer – call me! Google Search my name and read my great articlesLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 62. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 63. Reality Usage TheoryLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 64. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 65. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 66. Business Analyst SupportLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 67. FREE TIP #2 - Hairline Usage Study fx = ex x dg/ hairline = usage indicatorLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 68. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 69. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 70. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 71. NoteLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 72. User ResearchLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 73. Assessment & Research Findings • Exploding social media environment • Social media efforts need to improve to be competitive • Inconsistent attorney adoption • Willingness by attorneys to learn • Business connections are better fit to reach our clients • Age is indicator to acceptance, but not perfect indicator • SEO results show strength in publishing efforts • Need for structured program within firmLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 74. Strategic Tip #3 forLMA Marketing DirectorsAccelerate Success with a Training Partner
    • 75. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 76. Teach It Yourself???LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 77. LMA 2012 - Mr. David AdamsLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 78. Situation Analysis CHALLENGES: - Improve communications mix - Fragmented user experience - Multiple office locations (11) - Busy, active attorneys – tough to schedule - Need presence across more social channels - Need “Basics” to “Full User” training - Limited funding restricts full scale approachLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 79. LMA „13 ExampleLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 80. Revenue Wise Approach • Written Just for Lawyers (Debt Collection spin) • Based on RWI Business Development Competencies • Uses Latest LinkedIn Best Practices • “Only What You Need” Learning Approach • Proven to Work & Beneficial to All Lawyers • Lawyers Complete Real Work in Class • Stealth Method of Building a Personal Brand Brand - Meet - Nurture - ConvertLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 81. Step One – Survey Monkey Attorney SurveyLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 82. Step Two – Attorney User Sort Strong, Active Users ------------- Weak, Afraid Non-Users LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 83. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 84. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 85. Linked In Goals • More powerful Profiles to improve SEO • Improve reach with deeper connections • Easily find target companies through connections • Generate introductions to new targeted clients • Nurture relationships until a need arises • Convert introductions to new clients • Raise visibility & brand awareness • Supply valuable content to personal networkLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 86. Remember - #1 Question “How can I use social media to help my attorneys drive more revenue into the firm?”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 87. Webinar Training Sessions Session One Profile Development & Basic Navigation Session Two Posting Profile & Adding Connections Session Three Advanced Search & Client DevelopmentLMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 88. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 89. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 90. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 91. Search “Collection Litigation Attorney”LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 92. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 93. LMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA
    • 94. Thank You & Enjoy LMALMA Spring ‘13 WELTMAN, WEINBERG & REIS CO., LPA

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