Persuading Your Law Firm to Use Social Media
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Persuading Your Law Firm to Use Social Media

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Lunch talk given to legal marketing and IT professionals in Salt Lake City in February of 2012.

Lunch talk given to legal marketing and IT professionals in Salt Lake City in February of 2012.

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  • I wrote a book, and a friend of mine said, use a blog and Twitter- and it can help you build a following and get published.So I said ok, started blogging, started using Twitter- and then something unexpected happened-One of the writers I was following said, “Does anybody know a contracts lawyer?” Within 48 hours my firm had a new client.This was just one client, but it was fascinating to me, so I started to research the legal industry- and discovered that law firms were for the most part ignoring social media. There were a firms that were doing more, Baker & Daniels was one of the first- so I started researching these firms, I spent probably a couple hundred hours learning everything I could about social media.Then something else unexpected happened, I blogged about a conference I attended- and within 2 weeks it was picked up by the Wall Street Journal Law blog.That was when it hit me that I had stumbled upon something truly powerful. Here I was 2 months from passing the bar, and I was getting attention on a pretty impressive scale. So I wrote Social Media for Lawyers: Twitter Edition, a step by step guide for using Twitter and social media to bring in business.
  • -spoken all across the United States-Quoted in WSJ, Entreprenuer.com, and Fast Company Magazine-landed major consulting work-will be flying to Australia and New Zealand to speak in March.

Persuading Your Law Firm to Use Social Media Persuading Your Law Firm to Use Social Media Presentation Transcript

  • Persuading your firm to use socialmedia.AdrianDayton.com
  • “Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.” -BTI Consulting 2011
  • WHY I BELIEVE . . .
  • Does anybodyknow a contractslawyer?
  • Three goals for today… How to persuade firm management How to persuade individual lawyers How to measure success
  • 2010
  • 2011
  • 2010 43% of in-house counsel cited blogs as their go- to source for news. Greentarget 2010
  • 2011 76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions. Greentarget / InsideCounsel 2011
  • How are law firms responding?
  • 2011 The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011 Are some firms too big to blog? -National Law Journal 2011
  • 2011 77% of law firms reportedly use at least 1 social network. Lexis Nexis / Visability
  • Data is compelling evidence for most business people, but lawyers care more about precedent than statistics.
  • How do we compare to our competitors?
  • How do I find the right lawyers? In transition Hungry Creative
  • What resources do they need? Training (aka hand holding) Coaching Accountability
  • What habits are needed? Schedule time, even 20 minutes/day Follow up Actively work your networks
  •  50 lawyers blogging and actively using social media 18 law blogs 200% to 500% greater traffic 14 confirmed high dollar engagements as a result
  • What is the ROI? Media mentions Speaking opportunities Increase web traffic New relationships New client engagements
  • Update your status = 1 point
  • Sent a tweet = 1 point
  • Set up an appointment = 50 points
  • Bring in a new client = 200 points
  • Results… 4 new client engagments Over 45 appointments were set up
  • One final story…