Business Development Through Social Media


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This is a presentation I shared with multiple groups and firms in Australia in March 2010. Slides are fairly simple- and the stories I tell are not included- but you get the idea.

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  • So I wrote Social Media for Lawyers: Twitter Edition, a step by step guide for using these tools to bring in business.
  • -spoken all across the United States-Quoted in WSJ,, and Fast Company Magazine-landed major consulting work-will be flying to Australia and New Zealand to speak in March.
  • January 21, 2010AmLaw100 are starting to see the value of social media
  • Go where the people are. 10% of my clients bring in new business simply by developing a strong online profile- and reaching out to existing contacts
  • How can professionals- set themselves apart?
  • How many Australians use Social Media?
  • Learn how to build out the entire funnel on the 25th, I’ll tell you more about that at the end.
  • This worked as a lead capture device for me.The biggest mistake people make is advertising their services- as opposed to offering help. This may seem like a small distinction- but it makes a huge difference online. Leaders are those who add value without asking for anything in return. You will always get back much more than you give.An assignment I want to give to each of you, is to think of a document that you could put together that would be valuable to your potential clients. Something that could answer basic questions that they are searching for.One of my clients is an estates attorneys, who created a “Peace of Mind Inventory” while another a practice group that focuses on drafting warning labels for medical device companies created “Warning Label Grid” to help people designing warning labels.You give it away for free, but you get something in exchange- an email address.
  • Why do visits to our website matter?In April 2009, I was quoted by the Wall Street Journal law blog, bringing a flood of traffic to my site.
  • For some of your clients- this may be the ONLY site they are using.
  • Largest demographic is males ages 30-40- that is an extremely attractive demographic.Twitter is like a big cocktail party, you pick the conversations you listen to.
  • Abbotsford Convent – 8:30 AM
  • Business Development Through Social Media

    1. 1. Business Development through Social Media <br />
    2. 2. Does anybody <br /> know a contracts<br /> lawyer?<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6. DEMONSTRATION<br />
    7. 7. 4 Ways to Bring in Business<br />Join the conversation<br />Share content<br />Power of the blog<br />Feed the funnel<br />
    8. 8.
    9. 9. 2. Share Content<br />Articles<br />Alerts<br />Podcasts<br />Webinars<br />Conference panels<br />Power points<br />Video<br />Links or URL’s<br />
    10. 10. Free Tool Kit<br /><br /><br /><br />
    11. 11. People don’t have a hard time finding a lawyer- they have trouble choosing 1<br />
    12. 12. 3. Create Content<br />Over 50<br />Million Blogs<br />Less than<br />5,000 law blogs<br />
    13. 13. How does creating content bring us business?<br />
    14. 14. Our websites serve as funnels<br />
    15. 15. How Effective is Your Funnel?<br />SEO OR PPC SEARCHERS<br />CLICKS<br />SITE VISITORS<br />TAKE ACTION<br />CLIENTS<br />$$$<br />
    16. 16. FREEBIE<br />Grab this free report and learn how to:<br /><ul><li>Identify, qualify, and engage new prospects with social media
    17. 17. Build a national reputation with free tools
    18. 18. Turn your associates into rainmakers</li></li></ul><li>Step 4: Feed the Funnel<br />
    19. 19.
    20. 20. 750,000 Senior Executives<br />Adds 1 million new users every 17 days<br />
    21. 21. Over 300 million users, including Adrian Dayton’s 81 year old Grandma<br />Too personal for most professionals<br />“Group” setting allows split profiles for business/personal limiting access.<br />
    22. 22. What is the largest demographic? (Men ages 45-55)<br />Its not about who you are, its about what you say.<br />Thought leaders find a home here.<br />
    23. 23.
    24. 24. The Best Social Media Policy?<br />1 rule I live by:<br />Don’t Say Stupid Things<br />
    25. 25. A few final questions:<br />Does anybody I do business with use social media?<br />Do I have the time for social media?<br />Will I bring in more business?<br />
    26. 26. 10 Steps to Becoming a Rainmaker through Social Media<br />Social Media for Lawyers: Twitter Edition<br />
    27. 27. SOCIAL MEDIA BOOT CAMP<br />March 23rd (Sydney) 25th (Melbourne) <br />Social Media Policy<br />12 Month Social Media Plan<br />Details at<br />